Sohu Entertainment News With the babbling song of "Yo-ho, yo-ho, a pirates's life for me" of Elizabeth Jr. drifting across the sea, the pirates who are racing for thousands of sails have also rolled out a big battle line of siege and land grabbing at the North Mi box office.

Facing the two fierce opponents of "Shrek" and "Spider-Man", Captain Jack, who has smoky makeup on his face, orchid fingers in his hands, smoky eyes, and swaggering, not only did not have the slightest timidity, but trampled the two opponents under his feet in one fell swoop, and won the top spot at the box office with a three-day weekend box office of $127 million (even Thursday night preview), with an average of $29,011 per theater, and by the way, the box office record of last year's "X-Men: The Last Stand" of $122 million for the Memorial Day weekend was easily left behind.

The trailer of "Pirates of the Caribbean 3: The End of the World" has already laid a perfect audience foundation with the hit release of "Spider-Man 3", and various TV, carriage, and street lamp advertisements have rolled out a dazzling red carpet for the return of pirates. The number of theaters released in the third week of "Spider-Man 3" has risen instead of falling, rising to the monster level of 4,324, and this week it has decreased by 601 to 3,723 stores, and "Shrek 3" has also inherited the old path of "Spider-Man 3", rising to 4,172 stores with a slight increase of 50 stores in the second week of its opening.

In the face of such a huge monster-level opponent, Disney has no fear, so that the pirates parachuted into the North Mi Theater with a jaw-dropping 4362 theaters of ultra-luxury scale, and once again set a new record for the number of theaters released by a single movie in just one week

At the same time that last year's "Gathering Soul Coffin" dominated the summer file, Dituni aimed at the hot Memorial Day of "Back-to-Back" filming "The End of the World", although it is the same 4-day continuous weekend as Thanksgiving and Christmas, but unlike the first two, Memorial Day is not a holiday for the whole family to get together for a turkey meal or Chinese New Year's Eve dinner, but a good time for the family to habitually go out to watch movies together during school holidays, which has long been a battleground for film companies.

It is hateful to be stolen by "Spider-Man 3" to steal some box office records, but the strong enemy should focus on the overall situation at present, Disney's publicity department made bold assumptions, carefully verified, and did not make publicity all over the world long before the release of "Spider-Man 3", but first simmered slowly with a low fire, and the number of media screenings was delayed, until it was dragged to the two ends of the "top three" before the fire attacked, and the advertising offensive was everywhere in a week.

With $14 million at the local box office in four hours on Thursday night, viewers were able to feel the power of pirates everywhere: pirate promo shorts on the TV in the residence were almost carpet-bombed on a loop, local theaters were flooded with posters and brochures, and nearly every movie released was preceded by a pirate 3 trailer.

In order to compete with MM's "Spider-Man 3" and Paramount and DreamWorks' "Shrek 3" for the number of theaters, Disney did not hesitate to cut more than eighty percent of the theaters of its previously released "The Invisible Man" and "Future Kid" to clear the way for Pirate 3 flat, because they were worried that the release time of the latter two films would be too close to each other and would cause audience fatigue and did not dare to raise the numbers further, "The Matrix 3: Matrix Revolution" and "Back to the Future 3" suffered a large-scale box office decline because they were too close to the previous sequel.

But it turns out that the media's worries are unnecessary, the Pirates' box office appeal is strong, Dituni's publicity methods are effective, and the enthusiasm of the American audience for the pirates is not boasting!, in this situation of strong enemies, the pirates are still majestic, if you don't count the $14 million box office previewed on Thursday night, it ranks 5th in the all-time box office list of North America in the first weekend with a record of $112 million, and if you count Thursday's 14 million, it is only "Spider-Man 3" and "Pirates of the Caribbean 2: Gathering Souls" It came in at No. 3, which is a complete result given Pirate 3's 167-minute mega length, extremely crowded market, 10-month interval and some of the box office shunted by Monday's holiday.

The appearance of Pirate 3 officially announced that the top three of the 2007 North Mi summer movie file had fully appeared in May, ranking 1st, 4th and 3rd in film history with 151 million, 121 million and 127 million giant data in the first weekend.

After rescuing Captain Jack, nine pirate kings (including Captain Sparrow, Captain Barbosa, Jeffrey Rush, and Captain Shao Feng, played by Chow Yun-fat) join forces to discuss how to deal with King Buckett and the octopus-headed Davy Brown. Jones, each of them has a token on their body as a symbol of their identity, and these nine tokens can be combined to release the sea goddess Calypso, whom they once united to bury, and finally unite to fight on the maelstrom that King Barkett saw in the trailer.

"Pirates of the Caribbean 3: The End of the World" has a comprehensive score of only 48% on rotten tomatoes, which is better than the 40% of "Shrek 3" but inferior to the 61% of "Spider-Man 3", "Rolling Stone", "Time Magazine", "Arizona Star News" and many other media have shown rotten tomatoes, "The movie itself is nearly 3 hours long, and the complex plot makes it longer", "The complex, bloated, uninteresting dazzling scenes are overshadowed by the incoherence of the content", "The End of the World" The plot is so complicated that the entire story framework does not bear the burden and sinks to the bottom" and other accusations are also heard.

But unlike "Shrek 3", which is not pleasing to both critics and audiences, "The End of the World" is a one-sided applause in the market, with A-grade ratings everywhere on major English forums, "amazingly dazzling", "gorgeous unbelievable", "the protagonist's encounter is exciting" and other modifiers can be seen everywhere, and the audience doesn't care what the critics say. It's the height of summer, more than 90% of the schools in North Mi have been closed, and the children who come out of the cage go to the theater with their parents to enjoy nearly 3 hours of audio-visual feast, what could be happier than this?

Pirate 3 opened a feast in North China, and overseas is unambiguous, fully premiered in 102 countries or regions, and opened a brilliant record of 85.5 million US dollars on Friday alone, and the global box office reached a towering 130 million US dollars, and also set a new global opening record for Disney, its first two episodes earned 1.7 billion US dollars worldwide, and sold 40 million DVDs and home videos for Disney, Pirate 3 was the first to land in France on Wednesday, with a total of 426,000 people watching Pirate 3 in a single day, and receiving 3 million US dollars, but compared with 2006, Pirate 2 in France on the first day of the performance is still down 43%; in Xiangjiang, a total of 126 screens screened "The End of the World", breaking the record of 122 screens set by "Spider-Man 3", Pirate 3 in Xiangjiang The box office on the opening day was 6.8 million Hong Kong dollars, not as good as the "Spider-Man 3" set a record of 7.38 million Hong Kong dollars on the opening day box office, and the Chinese audience will not see it until June 12, losing the fun of sneaking up, and the domestic box office catches up with "Spider-Man 3" The achievement of 123 million is quite difficult.

There is no need to repeat the beautiful start of Pirate 3, but having witnessed the free fall after the blowout of the first weekend of "Spider-Man 3", the scheming Disney knows that only by putting a long line can you hang a big fish, "Titanic" The opening weekend at the end of December 1997 was only $28 million, but it held on to a beautiful long-term record of more than $20 million for ten consecutive weekends until May 1998, and finally earned $600 million locally and more than $1.8 billion worldwide, and no film could come close to its range of less than $100 million in the next 10 years. For the busy summer file, Pirate 3 has handed over a beautiful enough opening answer, and the super long length has always been its weakness, only the stamina of the film is enough, like the Lord of the Rings series, each of which won the championship for several weeks with a small decline, so that there is hope that "Spider-Man 3", "Shrek 3" and "Harry Potter and the Phoenix Order" will be left behind, and the 2007 summer file will be proud.

Next week, the only thing that is not really competitive is Universal's "One Night Belly", an opponent, if nothing else, Pirate 3 will continue to win the championship, and the following weekend, Warner's "Ocean's Thirteen" and MM's "Surfing Penguins" teamed up to snipe (in North American film history, there have been two times when this kind of "spy movie" + "children's movie" teamed up, one is "Minority Report" and "Star Baby" in the summer of 2002, and the other is the freshly remembered "Casino Royale" against "Happy Feet") , similar to the 06 summer file of "The Da Vinci Code" against "Fly Over the Fence" and 04 Thanksgiving file "National Treasure", Vs "The Adventure of Cotton Ball Cubes", if the pirates can successfully block the joint offensive of the casino thief and the surfing penguin, then they will accept the 20th Century Fox's head-on challenge to the "Fantastic Four 2" for the exact same audience in the weekend of 06.15~06.17.

Since then, MM "Ratatouille", "Transformers" and Warner Bros.'s magical little wizard "Harry Potter 5 Order of the Phoenix" and other "post-Big Three" have appeared gorgeously, "Pirates of the Caribbean 3: The End of the World" wants to reproduce last year's "Coffin of the Soul" to force "Superman Returns", crushing "The Child is So Black" and "Newlywed Threesome", making "Water Demon" and "My Superman Girlfriend" a spectacular scene that cannot be sunk, which is beyond imagination.

In other words, it is difficult for these small and medium-sized costs to take the lead.