Chapter 458 Box Office Analysis
"Shrek 3" started with a beautiful number of 121 million in the first weekend, and after encountering pirates in the second week, it earned $51 million in three days with a drop of more than 58%, which is even lower than the media's conservative estimate of 64 million, with an average of $4,172 per theater, and the total box office in North America has reached 201 million, and the global box office has reached 216 million.
But with the summer vacation of 2004, the slight decline of 37% in the second weekend of "Shrek 2" and the glorious history of the entire summer file are already like a dream, and the 58% decline is unexpectedly heavy for animated films, "Shrek 3" lacks a huge overseas audience like Pirates and Harry Potter, and it is not as good as MM's global simultaneous premiere of "Spider-Man 3" in terms of publicity strategy, and it has already lost a step. Even the position of the top three, which was originally regarded as unshakable, is also related to "Harry Potter and the Order of the Phoenix", which is likely to be missed out on the east wind that will be released on July 13 with the release of the last game in the series, "Harry Potter and the Dead Hall".
Of course, because "Shrek 3" is an animated movie, compared to the production cost of Spider and Pirate, even the North American box office of 300 million US dollars is enough to make the Paramount DreamWorks group make a lot of money, but based on the brilliant performance of "Shrek 2" in 2004, if this animated film with high expectations from the audience after more than three years falls by more than 100 million US dollars from the basis of its predecessor, it cannot help but make people sigh.
"Spider-Man 3" ranked third in the box office list with a three-day score of $13.7 million, with a single theater value of $3,723, and a total box office of $303 million in North Rice, officially crossing the 300 million mark 22 days after its release, ranking fifth in the North Rice box office list to reach $300 million in the fastest, and the same as "Spider-Man 1", the North North box office of "Spider-Man 3" is definitely not as good as the first two, but will be fixed between 300 million 4 and 300 million 6, and at the same time, due to the global simultaneous premiere of "Pirates of the Caribbean 3" has also been dazzlingly opened, " Spider-Man 3's overseas box office this weekend was also hit, falling by more than 50%, and the cumulative global box office reached $802 million, even so, "Spider-Man 3" surpassed the global 820 million and $780 million of its predecessors It is the general trend, and will eventually end between $880 million and $900 million, a change from the decline of comic book adaptations of movies that have always been defeated by pirates and wizards.
In addition to the pirates, there is also a new film with a massive audition this weekend, "Bugs" starring the former screaming thriller queen Ashley Judd, which premiered on a medium-sized scale of 1,661 stores. Lionsgate is still rising to the occasion in the shadow of the pirate banner with this psychological thriller directed by "The Exorcist" director William Friedkin. In this film, Judd plays a lonely hostess who is often plagued by the hallucinations of insect alarm. Although "Bug" was a huge hit at the 2006 Cannes Film Festival, it was not destined to do much in the week of the pirate Green Monster and the spider entanglement, and the $3.26 million opening weekend box office was on par with my forecast last week, and such a harvest is already a piece of the pie in troubled times for such a small-budget production.
One of the most eye-catching is that the Wild Racers suddenly rebounded strongly after 13 weeks of release, rising by more than 158% to return to the top 10, and repeatedly pondered the reason: because it is also from Disney, when the tickets for Pirate 3 were sold out, many audiences chose to buy tickets for movies in the adjacent theater and jumped into the Pirate theater, and the same phenomenon occurred when "Spartan 300" was released.
Since Remembrance Day has always been counted on the 4th, the overall box office compared to last year's rise and fall will not come out until Monday is completely over, and since the weekly record held by "X-Men 3: The Last Stand" is bound to be refreshed, it is still questionable to compete with the release week of Star Wars Prequel 3 in '05 and the weekly data with Pirate 2 King's Landing.
Pirates reign in the world, Depp is naturally a well-deserved focus figure, last month "People" magazine has put the 40-year-old Hollywood maverick prodigal son after Will Smith as Hollywood's second-highest grossing movie star, starting as a victim in "The Nightmare of Elm Street", Depp has stepped from the early independent films with a bizarre style, through "Edward Scissorhands", "Who Ate Gilbert", "Ed Wood" A series of movies and a series of movies were gradually recognized by Hollywood, until 1999's "Guillotine Valley" presented the first movie starring over 100 million yuan, and then through "Chocolate", "The Big Narcos", and "From Hell", Depp achieved his own brand effect with his unique temperament that is both fantasy and reality, his unique and extraordinary acting skills, and a series of unique screen roles that he is creating.
Since "Pirates of the Caribbean 1: The Curse of the Black Pearl", Depp has won consecutive victories, "Finding Neverland", "Charlie and the Chocolate Factory", "The Skeleton Bride", "Pirates of the Caribbean 2: Gathering Soul Coffin" and other films, or box office successes, or rave reviews on reviews, Depp himself has also won many Oscar nominations and Screen Actors Guild Awards that represent the industry's evaluation, and won the Teen Choice Award on behalf of the public. Awards such as the People's Choice Awards and the MTV Movie Awards, while reaching their peaks at both ends of the career.
In the second half of this year, Depp also had the release of "Todd the Barber" with Tim Burton for the fifth time, and there were also rumors that he would participate in the sequel to "Sin City", and he and DiCaprio and others were named "the actors who deserved the most Oscar but didn't". After living with his girlfriend for many years, Venassa Paradis finally entered the palace of marriage.
The hottest and slamming actor has been named the most handsome, sexiest, and most ruthless man on the planet for three years in a row, and he became the first actor to earn $50 million when he picked up Pirate 4.
Disney is still willing to give, chasing the ass to give, just hoping that he will put on a pirate robe again, which is different from Brosnan's price of 50 million to re-enact 007, the global box office of Pirate North is amazing, in the case of the last two global breakthroughs of one billion, Depp is also very convincing to take 50 million, the highest 007 in the world is less than 600 million (die another day), the starring role will be 50 million, and other people are still alive?
Pirate 3, which opened with a neat figure of 127 million in the first weekend, will face an embarrassing bungee jump at the overall box office in the second week, which has nothing to do with itself, considering the exhaustion of the audience's enthusiasm for watching the movie and the adjustment demands of the entire film market, a week's rest time will definitely be more beneficial than disadvantageous for the entire market. Although the Pirates have been piled up and a drop of more than 55% is inevitable, the weekend box office of more than $55 million is already a huge success for the opening of the film, let alone the numbers for the second week?
The whole class behind "Forty Old Virgin" immediately went into battle to create this light-hearted romantic comedy "Unexpected Pregnancy", the light comedy power of the summer file has always been not to be underestimated, last year's "Broken Man and Woman" on the same weekend for $37 million to beat the second week of "X-Men 3: The Last Stand" and received a beautiful figure of 130 million in the long term, breaking into the top 10 of the summer file, "The Devil Wears Prada" It also opened with 27 million in the week of Superman's take-off, and spread throughout the summer vacation with a good reputation and amazing long-term vitality, and finally ended with a figure of nearly 130 million.
Compared with the previous sages, this "Accidental Pregnancy" also has a good production team, and it is also catering to the audience's desire to relax and relax after experiencing the hot and smoking May Film Market, coupled with all kinds of non-stop publicity on TV, I believe that "Accidental Pregnancy", which opened on the medium and upper scale of 2800+ theaters, should be able to open a beautiful number, and the predicted value is the same as that of "Breaking Up Men and Women", with a price of 37 million US dollars.
In other words, after the Universal returned to the GM flag in 04, it has been an internal rectification, and it has not dared to make any big moves, so it has to come up with the best things it has always been, and the small and medium-cost romantic comedy sings the leading role, and they pray every day that it is best that these super blockbusters with huge investments hit the streets, so that they will have a chance.
Seeing the superhero blockbuster selling money, they teamed up with Marvel and invested $150 million to produce "The Incredible Hulk", which is the second Marvel movie in the original version, and it ranks third here.
"The Incredible Hulk" is invested by Universal, Marvel is responsible for writing and producing, Mark is the best choice for the director, Mark himself also expressed interest, but the schedule is not compatible, his work is scheduled for three years later, and it is taken over by director Louis Leterrier, he originally wanted to direct "Iron Man", but then Mark took the lead and lost the opportunity, producer Avi Ared replaced this with 2003's "Hulk Hulk" The task of making a sequel was given to him, and in order to maintain the feeling of being in the same environment as much as possible, Marvel also made Robert Downey Jr. make a cameo in the film as Tony Stark.
Next is "Shrek 3" and "Spider-Man 3", which fell 52% and 58% respectively, ranking 3rd and 5th with $24.5 million and $5.75 million, respectively. No. 4 is a split-personality thriller led by Kevin Costner, supplemented by a mixed cast of new and old Demi Moore and Dan Cook, "Mr. Brooks", the unattractive cast, the familiar plot, and the thriller plot that is incompatible with the summer file, make the future of this film worrying.
"Mr. Brooks" opened with a medium-sized scale of 2,250 theaters, and the forecast weekend box office was 8 million US dollars, ranking fourth before "Spider-Man 3", and the North American box office must also decline by more than 50% overall, but this phenomenon is not a bad thing, thinking back to the three weeks of "Rear Window Horror" in mid-to-late April, the North American film market has been declining all the way to accumulate strength for the volcanic eruption of "Spider-Man 3" on May 4.
Now the pullback is an opportunity for the North American film market, which has experienced the May dramatic war, to rest and recover, and to prepare for the advent of the "last three".