Chapter 696: The African Problem

Jiangyan's shopping platform, the special area is a great feature, and it is also quite competitive. For example, virtual markets, special sales areas, second-hand markets, handmade markets... There are a group of very stable users.

These zones complement the main area and complete the functionality of the shopping platform.

Alibaba, Tencent, Suning and other shopping platforms also have special areas, but they are not as mature as Jiangyan Company, so the effect is far inferior. Let's not talk about the inside, let's talk about the font size of the special area on the home page, Jiangnan Mall and China Baby are obviously much more eye-catching.

The font color is prominent, relatively large, and every time you open a special area, it will be enlarged with red fonts. Even ordinary users, the kind of users who occasionally visit the site, can see a striking special area as soon as they enter.

And the name is also relatively straightforward, and users can know what it is like at a glance.

After the wholesale market was launched for a period of time, it received a lot of attention and achieved good results. The most important thing is that the user stickiness is good, and some users have found their favorite, and they don't mind buying more clothes and pants of the same style.

"Although it is not as popular as the sale market and virtual zone, it is okay, and judging from the current results, it has the potential to become a popular zone, which is worth continuing to promote. A month later, the office analyzed the results of the new zone and nodded their heads in approval.

The success of the wholesale market was very joyful to Xu Tingtai and his colleagues in the planning department, and they went to a dinner party to celebrate after work.

Some people are happy and some are worried, mobile phone sales companies far away in Africa, Ma Siyuan and other high-level executives are still working hard.

From economically prosperous African countries to backward countries, from large cities to counties and towns, marketing is becoming more and more difficult than when they first arrived in Africa, and even encountering many dangers.

"Some time ago, one of our salesmen went to work in the county and accidentally got malaria, because the local hospital was too backward and did not get treatment in time, and when we sent someone to rush over, he had half his life left. Now that young man has recovered, he is afraid of the local environment and has resigned and left, and the other salesmen are not in good working condition. Ma Siyuan returned to China to report to work.

"It's just an isolated phenomenon, so it won't scare the whole company. Hang Yu said.

"Not an isolated phenomenon, up to now, our company has had more than 30 cases of malaria alone. It's just that most of the people are lucky and get treatment in time, and now our promotion work has penetrated deep into the county and town areas, which is more dangerous. Most countries in Africa are lagging behind, with large cities and almost zero health facilities in towns and counties. Ma Siyuan said.

In other words, people don't want to go to backward areas to sell mobile phones. Hang Yu said.

"Backward areas not only have a high chance of getting malaria and lack of timely treatment, but they are also particularly hard. They often go out for ten days and half a month, and the hotel environment is very poor, there is no hot water, no electricity, and it is very dirty. Some colleagues sleep in the car at night, but there are a lot of mosquitoes outside, and many colleagues suffer from malaria after being bitten by mosquitoes. Ma Siyuan said.

This is when some salesmen came back and complained to their superiors, which reached Ma Siyuan's ears. It is very hard to sell in big cities, and after learning about these situations, Ma Siyuan also thinks that the job of a salesman is really difficult to do.

The environment of living in a hotel is poor, the space is small, and the mosquito coils are used all night long, and they are smoked to death. In the sleeping car, it is too stuffy not to open the window, and there are mosquitoes when the window is opened, because there is no gas station in the local area, and I dare not keep the air conditioner on.

After going out for ten days and a half, this kind of work is really difficult.

"Also, it's not good to eat outside, we do it ourselves now, but the salesman can't even find a restaurant after he goes down to the county. They could only bring biscuits and instant noodles, saying that they were going to vomit after eating. The most critical problem is that our phones do not sell well in backward regions. Ma Siyuan said.

"Why?" asked Hang Yu.

"It's too expensive. Ma Siyuan said.

"The new model is quite expensive, and the old one should not be expensive. Hang Yu said.

"Let's not talk about the problem of outdated old models, the main reason is that there are many competitors and people are cheaper. You may not know that there are a lot of low-end mobile phones in South Korea and India, as well as our country, entering the African market, and as far as I know, there are more than a dozen brands. South Korea and India are easy to deal with, and the more difficult ones are the mobile phone manufacturers in our country, each selling cheaper than the other. Ma Siyuan said.

"How much is it?" asked Hang Yu.

"Converted into RMB, the cheapest one or two hundred, the more expensive five or six hundred. Ma Siyuan said.

"It's really cheap, so our phones are only competitive in big cities. Hang Yu said.

"The competitiveness is okay, middle to upper-class. Ma Siyuan said.

Looking at Ma Siyuan's attitude, it seems that he is not so optimistic about the African market, and he no longer has the enthusiasm he started with. Probably defeated by the reality of Africa, and the cat phone is really not very suitable for Africans.

"Didn't you say that we should develop cameras suitable for Africans, and when will they bear fruit?" Ma Siyuan asked.

"There are plans for this, but the office thinks that domestic users should be prioritized, so we have to wait. I'm also not afraid to tell you that the office doesn't take the African market that seriously. Hang Yu said.

"Eh, what about you?" asked Ma Siyuan.

Ma Siyuan believes that Hang Yu has more than 90% of the shares, and as long as he wants, he can subvert the judgment of the office. As for who made better decisions, Ma Siyuan didn't think so much, he only knew that he was the CEO of the African sales company.

"Although I am more optimistic about the African market, from the market feedback, domestic profitability is indeed higher. I can sacrifice my interests for the sake of science and technology, but I can't play tricks for Africans. Hang Yu said.

"I understand, what should I do next, stick to the existing market?" Ma Siyuan asked.

"Whatever market is suitable for, it will be promoted wherever it is, and it will be hung down if it is half dead. At least you're still making a profit, and when the headquarters has enough money and more people, I'll pay attention to you. Hang Yu said.

"If that's the case, I hope to shift my focus to other countries and regions and strive for new markets. Ma Siyuan immediately vetoed Hang Yu's proposal, he didn't want to wait stupidly in Africa.

"Yes, but the headquarters will not allocate funds. Hang Yu said.

"No problem, we now have the ability to develop the market on our own, but in some countries or regions, we would like to have the help of a local branch or subsidiary. Ma Siyuan said.

"It's simple, as long as the local branch or subsidiary is willing, you can negotiate it yourself. Hang Yu said.

"That's fine. Ma Siyuan said.