The sales and after-sales maintenance system, which is carried out together with the 'experience store', has also been put into operation with the official operation of the 'experience store'.

According to the expenditure data statistics of the Finance Department, at present, the income provided by the 'experience store' is basically negligible, but in terms of expenses, according to estimates, the annual operating cost of each store is about 50 million.

At present, there are a total of ten stores, and the annual cost is at least about 500 million.

With such a high cost, Zhao Tian was also a little shocked when he looked at the figures.

If, according to the original plan, more than 300 prefecture-level cities across the country will be opened as 'experience stores', then the annual cost alone will be as high as more than 15 billion yuan.

Such a cost burden is definitely not a small amount for any company in the world.

However, Zhao Tian, who is determined to do the 'direct sales model', although he feels distressed about the cost, but when he thinks that this can bring consumers an excellent user experience, enhance the brand image, and most importantly, the 'rights protection incident', which has been becoming more and more acute and prominent in the society, can be solved to a large extent in his own company, and his heart is also much balanced.

Moreover, it is too early to consider these issues, and it is not clear whether there will be a better way to replace the current model.

The opening and establishment of the 'experience store' has also allowed the Universe Group to realize the change of 'from scratch', and the way that it originally relied entirely on the cooperative company for all after-sales services has begun to change.

After dealing with the matter of the 'experience store', before Li Minghao could be idle, Zhao Tian assigned him a new task.

After all, Lao Chang is now making every effort to tackle the new energy vehicle business, although Huaxin does not need to spend too much energy at present, but for the new energy vehicles, Zhao Tian has the original intention, it is more important, and naturally wants to let the old man do it without distraction.

With the countdown to the launch of the second model of the Cosmos Group, the 'Cosmic Walker', the number of online orders that have been opened for pre-sale has leveled off from more than 6,000 units on the first day of opening, and the daily sales volume has remained at about 700 units.

Although this kind of sales is already a good result compared to many mainstream models on the market, it is far from enough for the Universe Group.

After all, the core of the business has been established as the automobile business, and according to the current sales situation, the monthly sales volume is only about 25,000 units, which can only be regarded as a middle-class existence in the market;

The sales volume of 300,000 cars per Chinese New Year's Eve, the total profit does not exceed 10 billion, and it cannot support the future business development of the Universe Group.

Regarding this situation, Wu Yan temporarily put down the project of the new office building, returned to the company, and submitted the advertising plan that had been formulated by the previous operation planning department to Zhao Tian.

It's still the same recipe, it's still the same familiar taste.

'Magic Sound Ear Filling' Advertising Bombardment.

Zhao Tian, who was reminded, originally always felt that something was missing, but now he remembered it.

For the fame of the Universe Group, although it is now extremely famous in the industry, it is not so familiar to the vast majority of consumers.

Judging from the data in the work summary submitted by the operation planning department every month, for ordinary consumers and the public, the actual popularity rate of Universe Group has only increased from a few percent at the beginning to less than five percent now.

Compared with many well-known car brands that are almost known to men, women and children in China, the popularity of Universe Group is even more scum than scum.

The matter of advertising has reached a very urgent level.

After learning about the company's liquidity from the financial department, Zhao Tian was ready to invest a large amount of advertising expenses, and decided to invest about 500 million yuan every quarter, and 2 billion yuan in a whole year.

The reason why it is launched quarterly, Zhao Tian also takes into account the company's monthly revenue.

It's just that Zhao Tian's heroic approach was persuaded back by Wu Yan.

And analyze the reasons to Zhao Tian.

Among the enterprises in China, there are many people who spend billions of dollars every year for advertising and publicity.

Most of them are companies with extremely strong financial strength, and of course there are some speculative companies that 'make quick money'.

But the source of advertising costs is actually from consumers, and almost everyone knows the theory that the wool comes from the sheep.

It's just that no matter how famous it is for a while, if it can't be 'worthy of the name', it will bring great difficulties to your own company.

In addition, the proportion of advertising expenses is too large, which means that the cost of the company's products will definitely be partially reduced, or it will be obtained from consumers through a disguised price increase.

If this goes on for a long time, it will inevitably lead to a bad way of thinking and corporate style of doing things.

At present, among the enterprises with high advertising expenses, the first is the Volkswagen brand of Haiqi Group, which tops all enterprises in the annual cost of single advertising, and its cost is the only one that exceeds 10 billion.

Although its business revenue is more than 300 billion yuan per year, the actual profit is only about 20 billion. And if half of the cost is spent on advertising, then in terms of R&D and manufacturing, it will definitely reduce capital investment.

In recent years, Volkswagen's safety assurance and quality in the Chinese market have begun to move closer to Korean and Japanese models, which has explained a big problem.

If the advertising cost is too much, the quality enjoyment provided to consumers will become less and less.

Other companies with higher advertising costs are actually companies that make milk drinks or pharmaceuticals with clear water, and many Chinese consumers will have a clear impression of the product quality problems that these companies have caused in recent years.

Therefore, allowing Cosmos Group to invest such a huge amount of advertising costs, although it can increase its popularity to a certain extent, it may also have a bad impact on future development thinking.

Starting from the actual situation, Wu Yan mentioned the company's production capacity, even if the Universe Group is well-known in the world, but the annual production capacity is only four or five hundred thousand, which cannot match the high popularity, it is better to be steady and steady, and gradually improve, but also let the company gradually grow and enhance its resilience.