049: Firefighter
The ancients said: There must be a road before the car reaches the mountain, and sometimes it may be a dead end.
Looking at the statistical reports submitted one by one, every domestic automobile company is uncomfortable.
Since the original BMW new car launch, major companies have actively responded: price reduction, free maintenance, exhibition activities, etc., each method is being done, but it still can't avoid a mess of the ending.
In the new month, basically all companies are executing a new round of activity: significant price reductions.
For the people, it is natural to be willing to reduce costs to buy things. But for those car companies, continuing to do these things is tantamount to drinking water to quench their thirst.
If the situation continues like this, many domestic car companies are afraid that they will come to a dead end.
Although BYD is also shrouded in this cloud, the four major beauty models are about to roll off the assembly line, which is tantamount to revealing a glimmer of light.
Through his unremitting efforts and money strategy, Lao Chang finally contacted many influential traditional media, newspapers, magazines and other publicity means, and at the same time in more than a dozen countries in Europe and the United States, made an appointment for relatively influential exhibition halls, paving the way for the new car to be listed to the maximum.
Soon, the time for listing has been set, and the listing time abroad is set at the end of March, and some people suggested that it be set on April 1, but it was ironic: Are you going to be funny?
After all, the April Fool's Day atmosphere abroad is really funny.
The domestic launch date will be two months late. According to the old calculation, the word-of-mouth effect that can be produced in two months can basically reach the peak, and it is not of much significance too early or too late.
It's just that the domestic low-end car scenario has developed in the worst direction as expected, and the turnover has decreased to a large extent. What's more, those car manufacturers with weak own strength, which have relied on sales to support working capital for research and development, have fallen into a difficult situation.
At this time, in the eyes of many car companies, ZT company, which was once developed in cooperation with BMW, was once mentioned, and how many people loved him, how many people began to hate him.
Now Zhao Tian is no longer buried in the silence of the past, after the beginning of the new year, he is even more dedicated to working diligently in the 'No. 1 base', and he is like an ordinary company CEO on weekdays, but there is no decision to make.
Zhao Tian will also pay attention to the latest automobile market situation every day, after all, he is also interested in this industry.
It's just that the new car launched by BMW, Zhao Tian never expected that they would be priced at this price, and he didn't expect that it would be such a big success after it was launched.
In the automobile market, power determines everything, and price convinces everything.
Two months after the launch of BMW's new car, Zhao Tian went out.
Zhao Tian contacted Wang Fufu, greeted him politely, and asked about the latest situation of the four beauties models, and after learning that everything was going well, he was also a little relieved.
Wang Fufu listened to Zhao Tian's voice, and there was a resentment in his heart for no reason. After all, he knows that Zhao Tianzheng is one of the perpetrators of the low-end market storm, although he participated in the direct planning, he is definitely the main culprit.
However, grievances are grievances, the matter has come to this point, and it is useless to say more, after all, Wang Fufu does not know too much about Zhao Tian. As for whether Zhao Tian is chasing complete profit or something else, Wang Fufu is also uncertain.
Wang Fufu did not mention the chaotic scene of the current automobile market, but Zhao Tian first asked: "In the past month, your company's sales are not very optimistic, right?"
No one needs to hide the sales of each car company, after all, there are special statistical agencies in the market, and these data will not deceive.
Wang Fufu said helplessly: "It's not just not as simple as not being optimistic, it is still in the brewing and fermentation stage, once BMW's new car achieves a deeper impact on the consumer group, if they take advantage of the situation to continue to develop, I am afraid that it will be a dead end at that time." ”
Zhao Tian's heart sank, he really didn't expect that an occasional decision would have such a big impact. Although this matter is said to have something to do with him, Zhao Tian can only be regarded as doing a business at the beginning. If it doesn't matter, Zhao Tian has always been uneasy in his heart, and now he has begun to think of ways to make up for it.
Zhao Tian asked, "Is there no way to curb their momentum now?"
Hearing this, Wang Fufu took a deep breath of smoke, spit it out fiercely, and there seemed to be a layer of clouds around him, and said: "We are using the conventional methods that can be used, and you should also understand that now not only our domestic automobile companies, but also many joint ventures and foreign companies, are greatly reducing prices, and various preferential activities are also emerging in endlessly, but the effect is far less than the original." If they really want to compete, unless they come up with models that are not weaker than their technology. ”
When Wang Fufu said this, his eyes suddenly lit up, the technology on the power of BMW's new car was not provided by the person who talked to him in front of him.
Zhao Tian listened to Wang Fufu's analysis, but saw a voice on the other end of the phone, and some rapid breathing came.
Zhao Tiandao: "What's the matter, you go on." ”
Wang Fufu's thought flashed in his mind, and he said: "If you want to solve the current problem, the best thing is... You're designing an engine, or you're selling us the technology for that engine from a new BMW. ”
Zhao Tian's heart was also moved after hearing this, but he quickly shook his head and said: "The property rights of that engine have been transferred in full, and if you sell it, it is infringement, and it will definitely not work." ”
Wang Fufu's eyes darkened when he heard this, and he was a little discouraged.
Zhao Tian continued: "As for the new design of an engine, it is not impossible. Wang Fufu's heart was like a roller coaster, and his heart suddenly rose again, Zhao Tian continued: "But the engine from design to research and development and testing, it takes a long cycle, and all aspects of new car design also need a certain cycle, I am afraid that when we have completed these, BMW has almost occupied the market." At that time, it was not the current tug-of-war situation, but more like a ring, and the timing was very poor. ”
Wang Fufu just raised his excited heart to his throat, and when he heard Zhao Tian's calm analysis, his heart sank like a weighing weight, and he was speechless for a long time. It is also thanks to Wang Fufu that there is no problem with the heart, otherwise this reincarnation will rise and fall, at least three bottles of heart-saving pills will be put in.
"But," Zhao Tian's voice sounded again, and Wang Fufu decided to calm himself down, and no longer gasped so much with Zhao Tian's words. "The safety warning system I provided to you before can be used in the cars sold now, although it takes a certain amount of time to modify the car, but fortunately, the cycle will not be too long. With the current situation, we can sell while renovating, and others can also receive appointments, so that at least our customers can be stabilized. ”
Wang Fufu, who said that he was no longer in a mood of ups and downs, suddenly became excited again, where would he care so much now.
When considering countermeasures before, Wang Fufu had the idea of this security system, but after thinking about it a few times, he still gave up. After all, when I signed the agreement with Zhao Tian at that time, it was clearly stated that this system was only used on the new four beauty models, and besides, the most core components were provided by Zhao Tian's ZT company, even if I wanted to use it privately, there was no stock.
Fortunately, now that Zhao Tian has brought it up himself, Wang Fufu is a big deal in his heart.