Chapter 493: Competition in the Payments Sector
Although this scolding war has ended on the surface, it has also stimulated their sense of competition.
"Mr. Jiang, this is our cooperation plan with Jingxi this time", Shen Yanhuan came to Jiang Hui's office to confirm the next promotion plan of Guanghui Pay.
Although Guanghui Pay is now the largest online payment company in the Celestial Empire, with more than 50 million registered users, Jiang Hui does not dare to take it lightly, and Alipay is chasing after it closely.
Online payment has the advantages of convenience, speed, efficiency and economy. As long as the user has a PC with Internet access, he can complete the entire payment process in a very short time without leaving home. The payment fee is equivalent to only a few tenths or even a few hundredths of a traditional payment. Online payment can completely break through the limitations of time and space, and can meet the 24/7 (24 hours a day, 7 days a week) working mode, and its efficiency is beyond the reach of traditional payment.
The online payment, which was originally developed very quickly in the Celestial Empire, has developed even faster with the influence of Jiang Hui, a reborn person.
Of course, in order to avoid security problems in the rapid development of Guanghui Pay, Jiang Hui has also made great efforts to recruit a bunch of network security experts, and 70% of the more than 600 employees of Guanghui Pay are technical personnel.
Korn Ferry can use digital signatures and digital certificates to authenticate all parties involved in online commerce to prevent payment fraud, authenticate the validity of the identities of all parties involved in online commerce, and issue digital certificates to participating parties through certification bodies or registration bodies to confirm the legitimacy of their identities.
At the same time, Korn Ferry also adopts a dual-key system for the encryption and decryption of all information flows. Strengthen the confidentiality and integrity of data transmission through the use of digital envelopes, digital signatures and other technologies, and prevent unauthorized third parties from obtaining the true meaning of information.
It is really not a fluke that Guanghui Payment can develop to this day, Jiang Hui has paid a lot silently. In fact, online payment is not something that any enterprise can do, its settlement involves customers, merchants and banks and other parties, and the transmitted purchase information and payment instruction information must also be connected together, because the merchant will continue the transaction only after confirming some payment information, and the bank will only provide payment if it confirms the payment. In order to ensure security, merchants cannot read customers' payment instructions, and banks cannot read merchants' purchase information, and this multilateral payment relationship needs to be realized with the help of technologies such as dual digital signatures provided by the system.
It is precisely because of so much that Jiang Hui hopes that Guanghui Payment can be successful. And Guanghui Pay did not disappoint Jiang Hui, and became the largest online payment company in the Celestial Empire.
However, Jiang Hui was not satisfied, and was accustomed to going out in the future without even carrying a wallet, and Jiang Hui, who only took a mobile phone, put forward various goals for Guanghui Payment. And today, Shen Yanhuan, as the vice president, came to report on the new cooperation between Guanghui Pay and Jingxi.
For a long time, Korn Pay has lacked a dedicated shopping website to support its development. Although the school intranet, Glory Games, etc. also need to use Glory Pay frequently, but there is no shopping website to work with, which always makes people feel that something is missing.
"Guanghui Pay has been running fairly stable since it was transferred to Jingxi, right?" Jiang Hui asked while taking the information handed over by Shen Yanhuan.
"It's quite stable, our Guanghui payment is very mature, and there are not many orders in Jingxi every day, and this docking can be said to be perfectly completed."
"Well, that's good, but the trading volume of Jingxi will go up after eating, and we have to be careful not to have any payment problems at that time."
"Okay".
"5 yuan off for 100 yuan?
"Mr. Jiang, the things sold in Jingxi are all high-quality and inexpensive genuine products, and the profit margin is very low.
"You discuss it with Liu Qiangxi again, Jingxi and Guanghui Pay will each pay 10 million to launch an activity where you can use Alipay for shopping and reduce 100 to 20. At the same time, Korn Pay has added a link to its official website."
Although Korn Ferry Investment only holds 45% of the shares of Jingxi, Jiang Hui believes that after the second and third rounds of financing, Korn Ferry Investment will definitely hold more than half of the shares, so it is not necessary to spare no effort to support Jingxi now.
The full reduction activity is a bad street promotion method in later generations, but it is quite new in 2006.
"Mr. Jiang, according to this strength, we are just selling things at a loss?"
"You can't just calculate the meaning of an activity in terms of profit margins. There are several benefits to the full reduction activity.
First, the discount makes users have the urge to buy, and many things that can be bought or not become want to buy.
Second, the full discount coupon is limited, which will allow users to place an order as soon as possible, and many people who originally wanted to buy it that have been added to the collection or shopping cart will place an order because they want to catch up with the discount, which can make most of the expected sales realize. You know, many of these people may forget about it after two days or later see a better and cheaper one. Only when you place an order will there be a result, and if you don't place an order, it is likely to be lost.
Third, the full reduction will allow users to take the initiative to make up the order. Originally, I was only going to buy more than 20 things, because full reduction users may add more than 90 things, and on average, they will earn more.
Fourth, multiple items can be amortized for logistics costs and various costs.
Under these measures, the sales, customer unit price, and number of sales have increased, and the report is much more beautiful in an instant. The costs have also been evenly shared, the numbers are better, and the most important buyers are satisfied. This is the sales method of Internet e-commerce", Jiang Hui rarely said a big truth to Shen Yanhuan.
Shen Yanhuan, as the deputy general manager of Guanghui Payment, is usually in charge of the company's daily affairs, so Jiang Hui felt the need to talk to him well, so that he could understand that sometimes spending money now is to make a lot of money later.
"Mr. Jiang, I understand. I'll get back in touch with BWI right away."
……
"Mr. Ma, Korn Ferry Pay and Jingxi jointly launched the use of Korn Ferry Pay to settle in Jingxi can be full of 100 minus 20, should we follow up."
"We must follow up, Radiant Pay has been pressing us down now, we must keep up with its pace and not be left behind by it again."
"But there is a problem, our platform merchants are all personal, if we launch a full reduction activity, it is equivalent to our company subsidizing merchants for free."
"The wool is out of the sheep, and sooner or later the money will be taken back from them."
"Understood, then I'll arrange it right away."
……
Breaking away from the glorious payment and Alipay of the scolding war, a new round of subsidy war has begun, which is not something that every company can follow.
(End of chapter)