It is a philosophical question of how to make customers attracted by low prices willing to pay high prices after the subsidies cease. First of all, from the logic of online payment, it makes sense to subsidize and burn money, because the acquisition cost of a customer who binds a bank card for the first time is very high, but once the card binding action is completed, the acquisition cost of subsequent repeated payment customers will be much lower.

Online payment is a typical two-sided market effect, that is, when the number of C-end customers gradually increases, the number of B-end merchants will also increase, thereby enhancing the further usage habits of C-end customers. Therefore, it is logical to calculate from the unit economy, first subsidize, then gradually reduce the subsidy, and finally cancel the subsidy completely. This is also the reason why Jiang Hui will let Guanghui pay to burn money.

When this two-sided market effect is established, even if there is no subsidy, the cost of customer acquisition for the first time to bind a bank card will be much lower than before, because the B-end business scenario has been established to imperceptibly affect the behavior of C-end customers.

In fact, the battle of taxis in later generations is actually a battle for mobile payment entrances in Jiang Hui's view.

In fact, the outbreak of the taxi war was very unexpected, the way Alipay and WeChat payment, the two payment giants at first only advertised on the taxi page, and later found that the advertising effect was too good, the cost of obtaining customers and tying cards was very cost-effective, and the entrance effect of mobile payment was excellent, so it was directly changed to investment. In this way, the two families exchanged the money that was originally used for advertising expenses as investment money for shares in the taxi company, and then let the taxi company spend the money in the form of subsidies to continue to attract new customers.

For the two major payment giants, there should be no better business than this, a sum of money is not only used as advertising and promotion expenses, low-cost customer acquisition and card consumption, the number of users soars, but also as an investment money, and the subsequent valuation has increased dozens of times, making a lot of money. Since then, mobile payments have become popular in an instant.

Jiang Hui planned to let Guanghui Pay take the road of subsidy burning money in the future in advance, and occupied the port of online payment before other opponents fully reacted.

AFTER THE LAUNCH OF GPHONE OF GLORIOUS MOBILE PHONE, AS THE ONLY GLORIOUS PAYMENT IN ADVANCE, IT WILL BE ABLE TO FURTHER WIDEN THE DISTANCE BETWEEN IT AND ITS OPPONENTS.

"Mr. Jiang, this is the design of our store, this is the rendering, this is the ......", Wang Mengyu reported to Jiang Hui about the Guanghui mobile phone store.

In the previous life, the Apple store most significantly used glass, stainless steel, white lighting, and luminous logo, which is a combination of a series of things, which is a good expression of the sense of science and technology.

Apple Store's flagship stores around the world are city landmarks and works of art wherever they are. From the outside in, it can be said to be a good example of open design.

Of course, the early Apple stores were not so tall, and they slowly became better and better after optimization.

Jiang Hui hopes that the store of Guanghui mobile phone can think of the style of the Apple store in 2017, so he has emphasized the design concept he hopes with Wang Mengyu many times, and Wang Mengyu has also revised it back and forth for nearly a month.

Each scheme is different, the size of the glass segmentation, the color, the reflectivity and transmittance, the structural system, the size of the glass frame material, the connection method, the effect obtained by each detail is far from the desired style, and it takes a lot of trial and error to finalize the shape.

"It looks pretty good, Mengyu has worked hard. Lao Zhu said that the address of the store in Shanghai has been selected, and you can go to the field to inspect it and correct it in combination with the actual situation. Then start construction first, look at the effect while building, and reflect the problems encountered in the later store construction," Jiang Hui said while looking at the design effect.

The location of the Radiance mobile phone store is similar to the design of the luxury flagship store: the top location, the most eye-catching design, quickly enhance the brand image, and the first impression left by users.

At present, the location of the Shanghai store is opposite the Oriental Pearl Tower.

The layout of the store is very open and spacious, leaving a large number of "blank areas" and aisles, enhancing the sense of openness, reducing crowding and depression, and also ensuring zero obstacles in the line of sight and smooth flow of people.

Lighter colors such as white, silver, and wood also have a modern and magnified feel. The use of glass allows natural light to penetrate and the high-rise buildings make the space look simple and atmospheric.

Such an open design gives people a high-level feel, like many museums and galleries. The products of Guanghui mobile phones are more like works of art on display, rather than ordinary electronic products.

Of course, the cost of building such a tall store is very high. Counting the purchase price of the property in the storefront, a specialty store needs at least fifteen million, or even more.

Later, Jiang Hui once saw a news that an Apple store in the United States was robbed once, and thieves drove a car into the store by breaking the glass and ransacking the store. According to statistics, the total price of the apple products robbed in the store was about 200,000. But that's not the point, what's the point?

The smashed glass is worth 1 million!

It can be seen that the construction of a tall store is very expensive.

"Well, I've already made arrangements, I'll fly to Shanghai next Monday, stay there for a week, and revise the plan."

"During this time, your task is relatively heavy, our stores are located all over the world, and it is estimated that you need to be a trapeze."

"Hehe, I have to thank Mr. Jiang for giving me the opportunity to travel around the world, and I went to developed countries."

"When the time comes, there will be a time when you cry."

"Don't be afraid, I think about how many classic buildings come from my own hands, and I'm excited. When many of my classmates were still studying in school or still working on others, I had the opportunity to be in charge of so many projects, Mr. Jiang, thank you, you gave me a second life."

"Don't, you're talking like I've done something bad, I don't want to go back to kneeling durian."

"Haha, Mr. Jiang, I think Mr. Bai is a very gentle person, I didn't expect you to be afraid of her."

"It's not fear, it's respect. She always thinks about things from my point of view and gives me a lot of tolerance. I can't get an inch."

"Mr. Jiang, we will blame you if we can't get married in the future?"

"Why? I haven't even taken your little hand."

"Because you're so good that other men don't look outstanding. We see you all day long, and when we look for a boyfriend, we will inevitably compare it with you. Who can still see this comparison? Do you think you are to blame for this?".

Wang Mengyu and Jiang Hui are more familiar, and they are more casual when they talk, and they dare to make all kinds of jokes.

(End of chapter)