Chapter 471 Box Office Analysis

After the standoff of the Superman franchise of "cold in third, dead in fourth" took shape (the fifth installment was revived in a low-key manner last year), the perseverance of Warner Bros. turned to the more successful Batman franchise for fans of comic book heroes, and each of the five films so far has been a champion to whitewash the box office results, even before the four-eyed master who equaled the record with "Order of the Phoenix". So, after the filming of the "Harry Potter" series, who will Warner, which is good at making series, find to carry the baton?

The current first candidate is the fantasy bestseller "Happy Trick", the original book is the first of the Irish all-round writer Drake Randy, which tells the story of the funny Mr. Skeleton Detective and his little girl companion who team up to face the evil faceless ghost who is trying to return to the world, and it is expected to be written in eight parts! The protagonist group sounds like "Dumbledore of the "Zombie Bride" version + Harry Potter of the "Dark Materials" version", but the fantasy and thriller content remains the same, and the crucial breaking point of "magic" is replaced by comedy and absurd ......elements.

The second candidate is Cyptimus by Angie Sage, a native of the United States, which seems to be more similar to Harry Potter: in a world full of magic and curse, two children who are born to be transferred will form the center of gravity at both ends of the story's scale, and the length is also seven parts. Although it has sold well since its release, it has been criticized by book critics as "the relationship with Harry Potter is like the Dragon Knight at the foot of The Lord of the Rings", which can be called a congenital deficiency.

Since the two major series of "Harry Potter" and "The Lord of the Rings" opened a new page in film history, the adaptation of the magic bestseller has been vigorously carried out in Hollywood, and Disney, who successfully clone Disney, is lucky to grab the classic "The Legend of Narnia", which is as famous as "The Lord of the Rings", Paramount, and 20th Century Fox are unlucky to choose the wrong mother book ("The Misadventures of Ramone Snicch", "Dragon Knight"), I wonder where the above two plans of Warner Bros. are headed? Will you join hands with MGM and start your adventure in Middle-earth again, or will you bet on the Golden Compass?

By the way, is Ms. Rowling interested in writing a prequel to Harry Potter based on The Hobbit to The Lord of the Rings?

"Transformers" was released simultaneously in China, breaking many records in one fell swoop, this week as scheduled to exceed the 220 million US dollars expected by MM last week, and the next week's decline was a relatively small 49% (close to "Spider-Man 2" in the same period in 2004), and the further expansion of 4050 theaters with an average data of nearly 8900, about 36 million US dollars in three days, very competitive! 12 days to exceed 200 million gold rate ranked 13th in film history, referring to the film history of the 16 works that exceeded 200 million US dollars in two weeks, only " " Harry Potter and the Goblet of Fire, Hacker Empire 2: Reloaded did not touch the record of 300 million (290 million, 280 million respectively), MM and the majority of fans seem to have seen the dawn of "Transformers" breaking the $300 million mark, and if there are cumulative total sales of 245 million to 250 million next Sunday, it will be a big step towards the goal.

This unexpected excellent result not only ended Director Michael Bay's previous personal best in one fell swoop, but also dwarfed Uncle Spielberg's "War of the Worlds", which claimed to be "making 1 billion in the world" the year before last, was also released on Independence Day, and the box office of "War of the Worlds" in the same period was more than 50 million less than that of "Transformers", in addition, the big sale of "Transformers" also gave a wake-up call to the producers who were actively preparing for the second and third parts of the series: "Transformers 2" The budget should not be less than 200 million US dollars, and in addition, the combined King Kong should appear!

In view of the fact that both the noise and the control were killed, in the same way, it is difficult for Hercules to appear without a bulldozer and missing a leg, and the most handsome of the remaining factions of the fanatical camp, the coolest Flying Tiger, and the weirdest armadillo, all of which have something to watch. In the case of the Flying Tigers, Bopai must send the Dreadnought with poor performance to attend, and five aircraft may result in an investment of 400 million (especially the Silver Arrow...... The words of the armadillo ghost, although the charm is extremely hyped, but the opponent calculation king is too simple, but the advantage is that his biological father machine dinosaur steel rope is expected to take the opportunity to walk the catwalk; the opponent Bobcat who rushes to the sky is not strictly speaking, King Kong, and the guardian saint who has been flattened by the chaotic leopard for many years and is smaller than Seiya has low combat effectiveness, of course, this is a headache for director Michael Bay and the screenwriters, but the official website of "Transformers" has thousands of comments, all of which are for advice.

Although this weekend's "Ratatouille" won a relatively small 38% of the total, and collected about $18 million in 3,625 theaters with an average of nearly $5,000, the cumulative total of $143 million is still enough to make Pixar frown, whether it is "Monsters, Inc.", "Finding Nemo", "The Incredibles", or "Cars" The amount of money in the circle is far ahead of the little mouse in the same period.

It seems that after a large number of harvesting of "Shrek 3", the competition of "Die Hard 4", and the interception behind "Transformers", the already scarred "Ratatouille" has really eaten a slap in the face of "Harry Potter and the Order of the Phoenix" this week, as if burning and looting is the mainstream topic in July, the warm and affectionate little Remy will inevitably sigh at the wrong time, Pixar is a little unfavorable, there was a "Cars" Oscar defeat, and then it fell into a box office dilemma, it ushered in the first time in the 21st century" $200 million offensive and defensive war".

If the cumulative figure of $165 million does not appear next weekend, the 200 million level will be in suspense, and the relatively dismal box office of the same period since the beginning of the new century, which is the $182 million of "Racing" last year, still maintains the local average of Pixar's works with the final North Rice revenue of 244 million. Moreover, even if "Ratatouille" can complete the rather difficult $165 million next week, it will still be suppressed by "The Simpsons" in another week, and to put it mildly, the counterattack of the 2D classic cartoon character is likely to deal a fatal blow to the 3DCG mouse .......

"Die Hard 4" slipped to the top spot with a decline of 39%, with an income of about $10.88 million this weekend, and the total number successfully broke through the 100 million level, due to the huge cost of 110 million, if the global box office and audio-visual product revenue are not calculated, it is still difficult to conclude the word "profit", but Willis Daddy, who mingled with his ex-wife Damie Moore and his ex-wife's new husband Ashton Kutcher, made a bald comeback after 12 years to the box office high of the "Die Hard" series, but it is obvious to all, and at the same time the media is suspicious: I don't know How much box office ...... will be snatched away by the "intercepted" "Tiger 4"?

"Marriage Certificate", which was scolded by film critics and died at the sight of the sky, unexpectedly locked in a decline of 29% this week, and the record of $30 million so far makes people have to admire Robin Williams's box office appeal again, regardless of "Night at the Museum" and "Happy Feet", but looking at last year's "Vacation Mission" and "Mr. Year", you can see that "although it sucks, it is still long-term" has become a strong proof that Williams is less and less able to pick scripts and the commercial value is old and strong.

"1408 Phantom Murder", which concentrates all kinds of horror films in a very small claustrophobic space, shows strong durability again with a lower 29% after 33.5% last week, plus 5 million this weekend, the film has accumulated about 62 million, and it is brilliant against the backdrop of a cost of 25 million, but it must be pointed out that the illusion in this film is far from the "Shining" of the year, although it is also psychological horror, but the bizarre bridge rich in magic created by relying on special effects is "1408" The biggest attraction, in other words, is that in terms of "horror" alone, "1408" is not outstanding, and the key is to be creative.

The seventh and eighth places "Fake Gods 2" and "One Night Belly" are the comedian brothers of Universal. "Fake Gods 2" fell as always, and "One Night Belly" was unequivocally strong, both of which were commonplace, and the declines and total scores of the two sides were in order: 43%/30%, 88 million and 138 million. The unprecedented investment of 175 million yuan (comedy) is seriously wasted "Fake God 2", "won" the biggest box office loser this summer, out of face, Universal may die and beg for the film to spend more than 100 million, but in fact, it is a loss to make money; on the other hand, "One Night Big Belly", which is equivalent to a hybrid of "Forty-year-old Virgin" + "Rice Country Pie", may have to consider preparing for a sequel, and it is really not a fool's dream to spend 150 million in the end. Next week, another comedy "My Grand Gay Wedding" will take over smoothly, "Wedding + Gay + Adam Sandler" three magic weapons in hand, most of the world's three summer comedies will present a "high on both sides, low in the middle" V-shaped elevation, although the rumor "Gay Wedding" is smelly, but there is Adam Sandler's huge appeal, and now Sandler does not hesitate to "come out" for the box office, the box office of this comrade's wedding will not be bad.

"Medical Insider" and "Ocean's Thirteen" remain in the same position, still hovering on the edge of ninth and tenth. The former continues to steadily expand the screening area, trying to repeat the good drama of "The Inconvenient Truth", (inserting a "difficult to ignore truth": the son of former Vice President Al Gore seems to have been exposed by the media in a traffic accident not long ago...... ), with a cumulative total of nearly 16 million.

The latter successfully completed the task, allowing the group of thieves led by Soderbergh to return home with a box office series of 110 million US dollars, plus overseas box office, DVD and peripheral revenue, after paying the salaries of a handful of big-name superstars, the producer should make a little profit, but its profit figures are definitely not as good as "1408 Phantom Murder" and "One Night Belly", at most it is hard money.