This week, the last heavyweight of the 2007 summer box office war debuted, whether it is collectively referred to as the "last three" with "Ratatouille" and "Transformers", or with "Spider", "Pirate", "Shrek", "Transformers" and "Transformers" as the six giants, in short, this gentleman is everyone's favorite four-eyed master "Harry Potter" is not a "300 million suite" even if it is not worth a "$400 million club" VIP regulars, but after all, it is a big family with a high-profile visit to each of the four parts of the series as a box office champion, and if you combine it with an average North American output value of 280 million US dollars, it is not an exaggeration to be a savior, after all, those who have easily trampled on "Monster Inc" and 007 ("Die Another Day") are not good men and women.

"Harry Potter 5: Order of the Phoenix" in 4,285 theaters, "Order of the Phoenix" with an average record of more than 18,000 per family, collected about 77.41 million US dollars in three days over the weekend, ranking third in film history in July, second only to "Pirates of the Caribbean 2: Coffin" and "Spider-Man 2"; Spider-Man 2 and Pirate 3 rank sixth in film history.

As soon as "Order of the Phoenix" appeared on Wednesday, it took away $44.23 million, setting a new record for the highest box office in a single day on a "Wednesday in film history" (of course, this is the statistical result of the first 12 million box office at midnight on Wednesday), and then continued to loot $18.37 million on Thursday.

The advantage of such a release strategy is naturally to take advantage of the fire and use the afterglow of the Independence Day schedule to set off a climax of the weekend heat wave in advance, so the number of theaters 4285 has set a record in the history of the series (and it is also the peak of Warner Bros. Pictures so far) Other indicators are lower than the first few brothers on Friday, but if you spread out the results of the same period in the five days of release, it is enough to make all Four-Eyed Celestial Master fans proud, the best five days before is the $119 million of "Goblet of Fire", and "Secret Room" It took 10 days to break through $140 million.

Under the sprint of "Order of the Phoenix", the total of the Top 12 this weekend has increased by three percentage points compared with last week, and the figure of 171 million is not only basically the same as the opening week of "Goblet of Fire", but also writes the best revenue in the second weekend of July since the 21st century.

It is said that since the release of the "Haha" fan group, there have been two kinds of controversy within the "Haha" fan group, "Beyond the Generation" and "Super Four to Catch One", the arguments of both sides are clear and clear, the positive side believes: In the case of the "May Big Three + "Transformers" has continued to open up the wasteland, there is little room left for Harry Potter to exploit, and the ending is nothing more than the demolition of the Magic Scouts and the machine lifeforms; The achievement series rebounded at the box office, and the finale was published a few days later.

However, the conservative media believes that it is difficult for "Order of the Phoenix" to break through the 300 million level, and once again more pessimistic that even if it can exceed 300 million, it may not be able to surpass the 317 million of "Philosopher's Stone", and the main reason for the above conclusion is that this weekend's 77.41 million is lower than expected, even if the premiere is not on Friday, at least I hope to have a gorgeous number of 85 million.

On the other hand, "Transformers" and "Ratatouille" of "Order of the Phoenix" were diverted from the two camps of "large layer" and "family layer", and their respective "disasters" were minimized this week, which can also be called the reason why "Order of the Phoenix" did not achieve the "blowout effect of the first weekend".

Throughout history, the average weekly decline of the four generations of "Harry Potter" is about 49.5%, and the data for next week is about 39 million according to this ideal state, but if you start from the similar perspective of the summer release, the most intuitive reference system is precisely the "Prisoner of Azkaban", which suffered heavy casualties in the next week, and the main reasons for the terrible 62.7% are four: 1. The audience evaluation is polarized; 2. Fighting with the CG animation "Shrek 2"; 3. The next three new films with a 20 million level, two comedies, 4. Invisible Factor: The two weeks behind "Memorial Day" are a relative box office trough in the summer.

The above four are applied this week: 1. Established, "Order of the Phoenix" also has positive and negative public opinion tendencies (not ideal destined);2. Established, entangled with the CG animation "Ratatouille"; 3. Basically established, there were two comedies the next week, Adam Sandler starred in "My Grand Gay Wedding" at least at the level of 35 million, compared to the "Prisoner of Azkaban" encountered by "Copy Wife" + "Garfield"" should be better, as for the new sci-fi film "Star Saga 2" at that time 4. To a certain extent, it was a low ebb at the box office, and now it is in the midst of excessive exploitation of each other's demolitions, and they are all facing a relative exhaustion of market potential, and the only good news is that last year's "Pirates of the Caribbean 2: Gathering Souls" promoted early July to a prime time that was fiercer than May.

It is expected that by the end of next week, "Order of the Phoenix" has successfully exceeded the 200 million mark, so that at least the first phase goal of "above the series average" will be reached; if it goes well, it can consider catching up with the second phase of "Goblet of Fire" of 290 million, the third stage will naturally be 300 million watershed, and then the final goal of "exceeding the first episode" will be put on the agenda.

The popular series adaptation No.5, the young "Hogwarts Trio" and other witches and witches who have left the Walk of Fame at a young age, finally ushered in a darker new year, and began to actively prepare for a head-to-head confrontation with the old enemy "Master of Darkness" Voldemort, unexpectedly, the Ministry of Magic's top-down "bureaucratic torture" plunged our base camp into chaos before the engagement, and many believe that "Order of the Phoenix" actually describes a situation similar to "Before Hitler launched a blitzkrieg, Stalin first used the Great Purge to destroy the Great Wall".

"Harry Potter", known as the "British Acting Master Magic Party", ushered in the "royal supporting role" of this work is Amida Staunton, who canonized the Venice Film Festival and local actresses with "Vera Drake" (playing the pink-clothed devil with a pronunciation similar to "Urumqi"), and the identity of "personality" Helena Bonham Carter's "Mistress Tim Burton" also sparked a topic (that is, she killed her popular cousin in the play, and directed the documentary feature film "***"David Brown). How good is Yates' homework? I believe that the news that he was finalized early to continue to work on "The Half-Blood Prince" is enough to show the satisfaction of the original writer and the producer.

"Order of the Phoenix" was actually well received. "Accurately grasp the ominous emotions of the original book, and carefully lay out the climactic action scenes in a gloomy atmosphere, creating an entertainment masterpiece full of excitement."

"The adaptation doesn't turn out to be as suspenseful as the complex story itself, but Harry's increasingly dark 'Journey to the Heart' is portrayed in a turbulent and suspicious way, which is interesting even as a young adult film."

"The stunt effects, art direction, and costume design are all so glamorous that they are 'extremely luxurious'...... , led by the highest or second highest scores of "New York Chronicle", "New York Daily News", "Village Voice", "Time", "USA Today", and "Rolling Stone", with a comprehensive media rating of 71 points (B on Yahoo and 76% on Rotten Tomatoes).

But the audience's reaction was not the full popularity of "Goblet of Fire", and the doubts were like "The Prisoner of Azkaban". "The blind pursuit of a sense of speed leads to a brisk and superficial tone of the epic, presenting a negative impression of 'rushing to finish the next game'."

"Slimming down to the shortest 138 minutes of the series for commercial purposes is the biggest production failure."

"With the exception of Amida Staunton and Gary Oldman (heartthrob Sirius), the talents of other powerful Haiyu are hopelessly wasted."

"I haven't seen any new magic or gimmicks worth commendating",

"Is it because Yates is a TV series director, we have to watch the next film he directed before we can give a unified evaluation!?

In short, it is not as good as the "indiscriminate reputation" of its predecessor "Goblet of Fire". The Los Angeles Times, the New York Post, Newsweek, The Wall Street Journal, The San Francisco Chronicle, and The Hollywood Reporter formed the first group of the opposition.

The strategy of simultaneous or early release of peripheral products such as toys and games is not uncommon nowadays, as evidenced by the success of the game "Ratatouille", but these products are nothing more than "telling the same story as the movie", "supplementing the story beyond the movie", and "using the background of the movie to play the game", with the last category having the most and the first category the least.

"Harry Potter and the Dead Hall", which is about to be released, is very different from the above three situations, because the "Harry Potter" movie tells a story with no ending, while "Dead Hallow" has to be the first to turn over the sky-high hole card of the "witch writer" Rowling.

It's hard to imagine that when someone in a major character like "Harry Trio + Ginny" is killed, his die-hard will still be able to bear to watch him still bounce around in the Harry Potter films?

The best ending is undoubtedly applauded, so fans who can't wait for the latter two films may draw cakes to satisfy their hunger with the mentality of "watching "Order of the Phoenix" twice to satisfy their hunger, otherwise, it is strange that it does not affect the mood of watching the movie.

By the way, no matter how unreliable the various versions leaked before are, given the tight-lipped attitude of the author and the publisher, I dare not easily assert that it is a lie, and once it is really as a hacker who "claims to have successfully infiltrated the system", not only the box office of the movie, but also the sales of the seventh part may also be hit. In short, the personal negative view of the hot pursuit, the worst-case scenario is that the Harry Potter series has since collapsed, and the box office of the last two episodes has shrunk ...... a large area.