Chapter 334: Weibo is coming
After learning about the development of the school's intranet and Meituan.com, Jiang Hui went to YY Live, Qunar, Guanghui Investment, Guanghui Games and other companies to take a look.
The development of the Celestial Empire Branch has been considered to be on the right track, and Jiang Hui does not need to worry too much: and the island country branch has the shares of the island country Yahu, with the help of such a local snake, it is very much less than a lot of things, and the momentum of development is no worse than that of the Celestial Empire, and it has begun to achieve a small range of profits. South Korea and other international markets are also advancing step by step, Jiang Hui understood the situation, and ignored it after mentioning the precautions a little.
Where to go, due to the addition of Gao Peng, Jiang Hui has not paid much attention recently. As a price comparison platform for travel products, Qunar already has a certain reputation, although it cannot be compared with Ctrip, but this differentiated route is still very successful so far. Gao Peng has begun to develop Qunar's own resources, and the results are not bad so far.
Guanghui investment is even more powerful, before Jiang Hui asked Guan Weidong to invest in several express companies. At present, Guanghui Investment has the shares of Yunda, Zhongtong, Shentong and Yuantong, although they are not more than two percent, but to be able to have shares in these future express industry bigwigs, it is definitely worth the money. After all, the current valuation of Yunda and others is only about 200 million, and if you invest 20 million, you can get ten points of shares, hold them for a few years, and properly appreciate dozens of times. However, after this round, Jiang Hui's previous 100 million capital injection was basically 7788 to Hua's 7788, so Jiang Hui transferred 100 million yuan from Guanghui Games to Guanghui Investment.
After the Glorious Games has been continuously withdrawn funds, there are not many funds on the account now. But fortunately, more than 10 million people are coming in every day, and there will be money soon. In the six months since the launch of several browser games such as "Fishing Game", they have made a lot of contributions to the Korn Ferry Group. However, the growth momentum is now a bit insufficient, as long as the current results can be maintained. Jiang Hui felt that he had to urge Glorious Games to speed up the development of "Glory of Kings". This game was originally a mobile game, in order to be able to adapt it to the style of current online games, Jiang Hui made a lot of changes to it, so although the glorious game has been developed for a short time, it is still not developed. However, it's also coming soon, and it should be ready to launch at the end of the year or early next year.
The companies under the Korn Ferry Group are doing well, and Jiang Hui feels that he needs to put more energy into the two key projects in development, that is, Weibo and drones.
Every time Jiang Hui wants his company to release some external news or interact with netizens, there is really no suitable platform.
Weibo has been able to be prosperous in later generations, although it has experienced a period of downturn in the middle, but in the end it can still persist under the blow of WeChat, and it still has its existential significance.
The significance of the early existence of Weibo is to facilitate users to exchange their own experiences, express their own ideas, and explain their voices in the shortest possible time, which is conducive to the collusion between users and friends, and to achieve the attention of friends before.
The initial purpose of Weibo is to let the friends around you understand your own dynamics, and at the same time, you can always pay attention to each other, understand each other's voices, and understand the situation of the other party on this day, including how you feel, what special meaningful things you have done today, of course, it can also be a bad experience, it can also be a bad mood, anyway, in a word, it is to express the emotions you want to express.
However, the function of this part actually overlaps with the school intranet, not to mention the overlap with the function of WeChat in the future.
Slowly, Weibo has quickly and timely improved the timeliness of news to "spike time" by virtue of its low threshold for information release and its ability to meet people's needs to publish various experiences and experiences anytime and anywhere in various ways, attracting a high degree of participation from the general public. In addition, Weibo, in the form of grassroots "personal live media", greatly satisfies the way people obtain fragmented information in a high-paced and high-pressure life, dissolves the roles of "gatekeeper" and "filterer" in traditional media, blurs the boundary between the audience and news producers, reduces the elite's right to speak, and makes the right to speak return to the "majority", which guarantees the realization of citizens' right to express themselves to the greatest extent, and plays a strong role in promoting the construction of a diversified opinion market.
However, there are also many celebrities and companies that use this feature of Weibo to promote themselves.
However, in the early stage of development, Weibo in the previous life had almost no restrictions on the main body of information release, sharing and dissemination, which provided a platform for the public to express their voices and share their views, but also led to the lack of information screening on Weibo, making Weibo information appear in a mixed state. On Weibo, people can express their opinions at will, especially for anonymous Weibo, in the virtual network world, individuals are autonomous and independent, and they can speak freely without considering some problems in reality, let alone being responsible for an organization or social group.
This has accelerated the development of Weibo to a certain extent, but it has caused strict control by the regulatory authorities. Therefore, Jiang Hui hopes that Guanghui Weibo will invest more energy in this area from the beginning, pay attention to the internal information review of the enterprise, avoid touching some sensitive points as much as possible, and reduce the control of Guanghui Weibo by the regulatory authorities.
At present, under Jiang Hui's arrangement, the development of Guanghui Weibo has entered the final stage. In fact, in a few months, it is not difficult for people in their twenties and thirties to get a glorious Weibo, but it is rare to adopt what strategy and how to make the glorious Weibo an instant hit.
In the previous life, Sina relied on the celebrity strategy to let a large number of celebrities open Weibo accounts to attract their fans to settle in at the same time. Weibo is similar to the intranet in that there is a "viral" spread among users.
In addition, Weibo is one of the best platforms for exclusive information publishing. Weibo is, in a sense, a "never-ending press conference", and it is destined to become one of the important sources of media monitoring and tracking of breaking news in the future. This is also one of the important reasons why Weibo has been popular in later generations.
Jiang Hui is ready to let the Guanghui Weibo team start the internal testing of the product to see if it can catch up with the official launch of Guanghui Weibo on New Year's Day. As for the promotion method, Jiang Hui is also ready to use the celebrity strategy plus the promotion method of the company's official account.
The celebrity strategy can allow the dream band to help contact people in the entertainment industry, and as for celebrities in the economic and academic circles, they can make full use of the platform of Tudou.com's open classes to contact various universities, and then indirectly contact these celebrities.
(End of chapter)