There are great benefits to using celebrities to develop business in the early days of Korn Ferry Weibo. Because the communication path of Guanghui Microbroadcast is actually a "fan path". After A publishes the information, A's followers can receive the information in real time (until infinite), and one is the "forwarding path". If A thinks that one of A's Weibo is good, he can forward it with "one click", and the letter will be immediately synchronized to A's Weibo, and at the same time, A's followers of 1234 (up to infinity) can receive information in real time, and then so on, to achieve extremely fast dissemination.

Celebrities have an innate advantage in this regard, but in order to ensure the rights and interests of celebrities. Jiang Hui felt that it was necessary for Guanghui Weibo to launch a celebrity verification system at the beginning, so that all users could know at a glance that this account was a real account confirmed by Guanghui Weibo. The logo of celebrity authentication is the logo with a golden "V" after the name of the verified user. The certified personalities are mainly celebrities in various industries, corporate executives, and important news parties.

At the same time, Jiang Hui plans to open registration permissions for companies, universities and other organizations from the beginning, so that Guanghui Weibo is not only limited to individuals, but also one of the important functions of Weibo in later generations.

For example, a name account that uses a real name on Guanghui Weibo and is the most well-known to the public and has media characteristics can apply for Guanghui Weibo certification. In the future, there will be various accounts on Guanghui Weibo, such as Imperial Capital TV, Heavenly Dynasty Youth Daily, Imperial Capital Evening News, etc.

At the same time, the name that uses a real name on Guanghui Weibo, and is the most well-known to the public, and has the characteristics of a university, can also apply for Guanghui Weibo certification. The first must be the Imperial University of Technology and other universities.

Another very important certification is enterprise certification. In order to facilitate enterprises to publicize on Guanghui Weibo, Jiang Hui will arrange personnel for enterprise certification. As with celebrity authentication, a "V" is added to the username after the company is verified. However, these enterprises must be registered with the industrial and commercial bureau normally, and it is not just a person who wants to pass the certification by setting up a personal website, fan group and spontaneous non-governmental group.

In addition to the above-mentioned celebrity and enterprise certification, in order to allow the largest number of ordinary user groups to also deeply participate in Guanghui Weibo, Jiang Hui asked the development team to open Weibo talent certification for individual users.

Weibo experts are activists in Weibo, a stage for grassroots users of Guanghui Weibo, and a big star in the grassroots. Become a Weibo expert, you can have an exclusive identity, a cool Weibo talent medal, you can also meet more friends in the same city, have common hobbies, get more fans, have more confidants, and you can give priority to enjoy the convenience and discounts brought by various online and offline talent activities of Guanghui Weibo.

In later generations, the Internet marketing of many enterprises was realized through these microbloggers. Those Weibo influencers with hundreds of thousands or even millions of followers can already rely on Weibo to support themselves.

Guanghui Weibo has passed this series of certifications, which will greatly enhance its authority. Only when information is trustworthy and scrutinized can it be possible to achieve the sustainable development of Guanghui Weibo. Otherwise, fake news and fake information will fly all over the sky, and it will not be long before the government departments will take action to rectify it.

The initial internal test of Guanghui Weibo was only carried out between the development team and Jiang Hui and other twenty or thirty people.

Jiang Hui personally registered his account on the beta version of Guanghui Weibo and tried celebrity authentication. At the same time, it also registered internal beta accounts for several companies such as Korn Glory.

The @ function already in use on the school intranet has been added to Guanghui Weibo at Jiang Hui's suggestion. Not to mention features such as one-click forwarding, following, and so on.

Guanghui Weibo has a length limit of 140 words, which is also the meaning of "micro" in Weibo. For Western language, taking English as an example, an English word plus a space also requires an average of five or six characters, while Chinese is dominated by two-word words, so that the amount of information that each English microblog can convey is only about 1/3 of a Chinese microblog. If you write a microblog in a less information-intensive language, such as Spanish, you will convey even less information.

Compared with blogs that emphasize layout, the content composition of Weibo is only composed of simple words, from this point of view, the technical requirements for users are very low, and in terms of language arrangement, it is not as high as blogs.

The advent of blogs has taken social media on the Internet a big step forward, and public figures have begun to build their online presence. However, in Jiang Hui's eyes, the image on the blog is still a performance after makeup, and the creation of blog posts needs to consider complete logic, such a large workload has become a very heavy burden for bloggers, and Jiang Hui himself has never written a blog post. Like Jiang Hui, the "silent majority" of blogger users, or potential users, will be able to find a stage to show themselves on Guanghui's Weibo.

During the internal test, Jiang Hui asked all the testers to pay attention to each other. Guanghui Weibo has a lot of flexibility in the influence of publicity, which is highly correlated with the quality of Weibo content. Its influence is based on the number of "followers" a user has. The more attractive and newsworthy the information posted by the user, the more people are interested in the user and follow the user, and the greater the influence. Only by having more high-quality fans can you make your Weibo be noticed by more people.

The internal test of Guanghui Weibo is in full swing, and Jiang Hui pointed out several important modifications in the first few days of the test, and then put his energy into the work of the UAV project team.

Unmanned aerial vehicles, referred to as "unmanned aerial vehicles", are unmanned aircraft operated by radio remote control equipment and self-contained program control devices, or operated autonomously by on-board computers completely or intermittently. From a technical point of view, UAVs can be divided into: unmanned fixed-wing aircraft, unmanned vertical take-off and landing aircraft, ********, unmanned helicopters, unmanned multi-rotor aircraft, unmanned paragliders, etc.

Compared to manned aircraft, drones tend to be better suited for tasks that are too "dull, dirty or dangerous". UAVs can be divided into military and civilian according to their application fields. In the military, UAVs are divided into reconnaissance aircraft and target aircraft. In terms of civilian use, UAV + industry application is the real rigid demand of UAVs. UAVs have a wide range of application prospects in aerial photography, agriculture, plant protection, micro selfies, express transportation, disaster rescue, wildlife observation, monitoring of infectious diseases, surveying and mapping, news reporting, power inspection, disaster relief, film and television shooting, manufacturing romance and so on.

The first research direction that Jiang Hui arranged for the UAV project team was aerial photography.