Li Yue didn't elaborate, but just this kind of large frame with thick lines was enough to cause Li Liangdong and the three of them to reflect. Pen ~ fun ~ pavilion www.biquge.info

While Lao Li and He Sishan were frowning and pondering, while Yu Cheng and Fen were writing books, Li Yue walked back to the sofa and sat down, picked up the tea and took a few sips gently, waiting for them to digest their suggestions.

"Your formulation is novel and insightful. However, despite the general trend, if there is no specific implementation plan, the final result of your so-called urban complex is not the same as that of Xinghai Group. To be honest, although there are one or two commercial buildings in Xinghai now, the profitability is very low, and the funds are basically set on the commercial buildings, and they are unable to develop on a large scale. I heard that Zhao Xinghai has already intended to sell the commercial building as a whole and move to the commercial real estate market. After Li Liangdong pondered for a moment, he first affirmed Li Yue's thoughts, and then expressed his doubts.

"Yes, Xiaoyue, Zhao Xinghai himself can't hold on, isn't it too risky for us to enter the commercial real estate market at this time!" He Sishan also had the same doubts.

Li Yue thought for a moment, "I'll talk about the specific plan when I have time later, I'll talk about the general idea first." I think that the development model of Xinghai Group is actually a development model with commercial real estate as a single business, because the short-term cash investment in real estate development is huge, and the rental income of commercial real estate is stable but the recovery speed is long, in fact, it cannot meet the capital needs of enterprises in the commercial real estate development period and the initial stage of operation, so the survival of Xinghai Group is very difficult, and it is also the fundamental reason why they have to change their course now. The development of this model requires enterprises to have strong capital and capital, and the size of Xinghai Group is small, so it is naturally unable to bear it.

And if you are a long-term group ......"

"Don't do anything to you and ours, although this Changzhi Group is now run by you and me, it is also your industry, is it necessary to divide it so clearly!? Also, what do you mean that you have time to talk about it in the future? After the meeting is dismissed today, you will honestly take out the plan for me, and Sishan will handle the entry for him in a while, this kid belongs to a donkey, and he has to work with a whip!" As soon as Lao Li heard the words "you Changzhi Group", his brows suddenly furrowed, and he couldn't help but interrupt Li Yue's words.

"......" Xiao Lizi can only look at this.

"Why don't you keep quiet, keep talking!" said Lao Li Hengmei.

"If we want to enter the commercial real estate market, we must pay attention to the balance of capital and cash flow. Don't look at the large size and strong profitability of Changzhi Group, but it definitely can't withstand the huge amount of cash devoured by commercial real estate. Therefore, the precipitation of a large number of high-quality commercial properties and the recirculation of funds to solve the rapid development of short-term real estate development are the keys to achieving the financial stability of the group. ”

"Do you have any specific ideas?" asked Lao Li.

"Yes. Sell and rent!" Li Yue replied in a loud voice.

"Oh!?to sell and rent?" Li Liangdong was a little confused, "Isn't the group's current development strategy to rely on real estate development to make a profit and then acquire and develop buildings?"

"Heh!" Li Yue sneered when he heard this.

"Your skin is itchy, isn't it!" Li Liangdong, who was very faceless by his son's sneer, was annoyed.

"No!" Lao Li was really powerful, Li Yue was still trembling, "This is a different concept!"

"I'll write it down for you first, you make things clear first, and then dare to make a weird noise, give Lao Tzu a careful look at your skin!" Li Liangdong waved his hand.

"Whether it is our group or Xinghai Group's commercial real estate development strategy, in essence, it is a business platform and a platform provider. What I call commercial real estate, urban complexes, is different. First of all, my purpose is to create a closed commercial ecosystem, with long-term commercial real estate, my initial idea is to take Changzhi Plaza as the core, from land acquisition, design, planning, construction, investment, management are controlled by ourselves. The whole Changzhi Plaza covers an area of 10 to 200,000 square meters, with a construction area of 40 to 800,000 square meters, especially the commercial area is about 15 to 200,000 square meters. Let Changzhi Plaza eventually become a complete ecological chain, one-stop to meet people's diversified consumption needs, and create a pleasant experience for all people who come to Changzhi Plaza for a whole day.

Secondly, through the order of real estate, with the group's Changzhi Plaza as the main body of investment, a number of businesses with strategic cooperation intentions have been signed, so that these merchants will follow Changzhi, and where the Changzhi Plaza is built, they will open the store wherever it is. First look for customers who are interested in signing a contract for cooperation, and then according to the needs of customers to take land, planning, construction, the advantage is the stability of the capital chain, after negotiating the customer, and so on when the mall opens, at least 50% of the stores have been rented out, so as to ensure that every Changzhi Plaza can be fully opened, so that the rent is more secure. And that's not all, we can also mortgage the leased commercial space with the lease agreement to the bank, and get a bank loan to support the development of the necessary funds. Of course, in addition to these cooperative businesses, we can also rely on the project of Changzhi Plaza to expand the group's business and develop its own core businesses such as Changzhi Department Store, Changzhi Cinema Line, Changzhi KTV, Changzhi five-star hotel and so on. When these self-operated businesses are developed, they can quickly support the opening of Changzhi Plaza, forming a virtuous circle. In this way, the group will no longer be a simple real estate developer, but will develop into a commercial giant.

Thirdly, the focus of our Changzhi Plaza project is actually the government, which is the premise. Local governments often expect to radiate the surrounding areas through the project to produce a better comprehensive effect, and when we improve the first two points, the rapid operation and development of Changzhi Plaza will cater to the mentality of the local government. You must know that our Changzhi Plaza not only has excellent architectural design and can become a landmark building in the city, but also contains excellent commercial planning and commercial operation, ensuring that the project can be opened on schedule after completion, and can form a cohesive force after opening, which can fully solve the government's concerns about the commercial radiation effect.

First of all, we will leave the core business district of the city and choose the sub-center of the city or the center of the new district, which can reduce the cost of land acquisition on the one hand, and on the other hand, it can also allow the government to invest little and produce more, and resolve the bad competition with other peers when the government sells land. This must have been deeply realized by Dad and Uncle He recently, the local government is now restricting the conditions for developers to access the local real estate market, and we will adhere to the previous simple model of taking land to build houses and selling houses, and the government will not put our group in its eyes at all. But when our Changzhi Plaza project developed, it was different, and I began to say that where Changzhi is in the center of the city, it is not arrogant, but a fact. Because we can use this project to create a new city center in the sub-center of the city or in the center of the new district.

When we do this, the group can acquire land at a low price in the name of commercial real estate, and even be invited by the local government to enter the local real estate market and obtain various prices or policy incentives. In addition, when Changzhi Plaza gains a certain popularity in the country, the residential buildings and office buildings attached to Changzhi Plaza can also achieve successful high-premium sales, and the cost of commercial land will naturally decrease.

Finally, Dad, the profit issue you are most concerned about, my so-called selling and renting, I think you have already seen what is going on. The biggest difference between selling and renting and Xinghai Group is to build our brand effect of Changzhi Plaza, build a one-stop consumption ecosystem, and only rent but not sell the core business of the square, and only sell non-commercial products such as office buildings and apartments. ”

Bang Bang Bang ......

Before Li Liangdong came back to his senses, He Sishan clapped his hands excitedly, then pointed at Li Yue, and said to Li Liangdong with excitement on his face: "He is fully qualified for the position of CEO of the group!