"In my opinion, the hundreds of commercial buildings under the name of Changzhi Group seem to have a large number and large asset value, but in fact, they cannot form a large-scale and branding effect, but occupy a large amount of working capital of the group, and the labor waste is too large, but the profitability is very low. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info does not have enough brand effect, so that the group has a huge strength, but can not be recognized by the government and society, which is the crux of the development of the group. Li Yue changed to a comfortable sitting position, leaned on the sofa and chatted.

"Do you have a way to solve it?" Li Liangdong and He Sishan asked in unison.

Focused by the eager eyes of the three people, Rao is Li Yue, who is super thick-skinned, is still sitting on pins and needles.

Sitting there and twisting, Li Yue lived up to their expectations and nodded decisively.

Taking advantage of the free time, Yu Chenghe hurriedly refilled the tea for the others.

After drinking saliva to moisten his throat, Li Yue stood up, walked to the large floor-to-ceiling window behind Li Liangdong's desk, pointed to the continuous high-rise buildings outside the window and said, "What do you see?"

"Talking about people!" Lao Li couldn't see Xiao Lizi pretending to be forced, and said angrily.

Li Yue, who was reprimanded by his own father and didn't pretend to be forced, had no temper at all, so he could only cough twice to hide his embarrassment, and said: "Landmark Building! The project that Changzhi Group urgently needs to do now is a landmark building-style commercial center, which is the golden project that can shape the brand of Changzhi Group." ”

"Landmark, commercial center?" exclaimed.

"No, the capital investment in large-scale commercial real estate is too large, and the speed of return is too slow, which is too heavy for the group!" Li Liangdong does not know, which of the real estate developers in the empire is not a human spirit, and they must all want to get the commercial center aggregate, but the investment in that kind of project is too large, and there is no simple commercial real estate to pay back quickly, in the mainstream of the general trend of making quick money, everyone is definitely not willing to pay too much attention. So as soon as Li Yue said it, Li Liangdong denied it.

Li Yue waved his hand, as if he had expected his father to think so. He never underestimated a successful businessman like his father, even if he ridiculed them, it is undeniable that their generation can do such a big business, without a little bit of Taoism, they must have been eliminated by the market long ago.

However, this did not stop him from continuing to stick to his philosophy.

The short-term and fast money-making model of simply building and selling houses, and then taking advantage of the heat of the housing market to raise housing prices has developed to the present, in fact, it has long been weak. Moreover, no matter how high the house price is, it cannot exceed a certain limit, and when the urban real estate market is saturated, the house price will inevitably collapse. In this regard, the collapse of the two-house house in the United States is a lesson from the past.

In Li Yue's view, more importantly, the real estate companies developed by this model actually have limited influence on the government, and their reputation among the public will not be very good.

If Great Wall Real Estate Group transforms and begins to enter the commercial real estate market on a large scale, the result will be very different.

Think about the Wanda Plaza in the fifth dimension, "Wanda Plaza, where the city center is", "Wanda Plaza, where the center is"!

Cow break not?

Definitely!

When Wanda becomes a hugely influential brand, when the official discovers that Wanda has entered the city, it will play a huge role in promoting the entire city's business and other aspects, it is not that real estate developers are seeking official land sales, but that the government has invited real estate developers to enter the local development with various preferential conditions.

Therefore, for Changzhi Group, Li Yue's idea is to copy the Wanda model, and it is to copy Wanda's mature model.

"Dad, I know what you're worried about. Li Yue pointed to a building not far from the floor-to-ceiling window, and said disdainfully: "The commercial real estate you imagine must be the Xinghai commercial building model, but what I said is very different." It is a commercial real estate developed by Xinghai Real Estate Group - Xinghai Commercial Building, in the core business district of the magic capital, covering an area of about 20,000 square meters, with a construction area of 50,000 square meters, and the planning and layout of the first to third floors are boutiques, supermarkets, home furnishings, etc. Its profit model is to hold 80% of the area and lease it to Wal-Mart as a low-cost main store to open a supermarket, use Wal-Mart's brand influence to lease, and sell the remaining 20% of the area to solve cash flow. Although the sales situation is good, in fact, many small shops bear a lot of cost pressure, the business conditions are generally not good, and the commercial format is relatively simple, which cannot give full play to the scale effect, and it is difficult to become a climate. The land price in the core business district of the magic capital has long been skyrocketing, and the reason why Xinghai Group has lagged behind in recent years is the reason why you said that the investment is large and the return on investment is slow, and the influence is small.

But in my opinion, you all underestimate Xinghai Real Estate Group. That is the real way out for real estate companies, don't look at his lagging development now, and the profitability is not as high as yours, but as long as they sum up their experience and explore the real development model of commercial real estate, then Xinghai Real Estate Group will surpass you like a rocket, surpassing Changzhi Group, and even in the future, Huaxia officials and people will only hear about Xinghai, and do not know Changzhi. ”

Li Yue's analysis of Xinghai was divided into three points, and Li Liangdong, He Sishan, Yu Cheng and the three had to look sideways.

What he said is exactly the same as what the three of them know about Xinghai, obviously he has also investigated and studied Changzhi's competitors and the domestic real estate market in addition to his usual nonsense, and this alone is enough for Li Liangdong to be happy.

The stinky boy is still interested in Lao Tzu's career!

Therefore, Li Liangdong said solemnly: "What is your so-called commercial real estate development model? Or what do you think is the correct development model of Xinghai Real Estate Group?"

Seeing that his father really faced his words, Li Yue smiled and continued: "The commercial real estate I am talking about should include large shopping malls, low-end brand hypermarkets, domestic and foreign high-end brand commercial streets, long-term theme shopping malls, professional markets, etc., including cinemas, office buildings, hotels and urban complexes with a variety of business combinations. With the vigorous development of cities, the consumption demand of the urban population is gradually developing in the direction of compounding and sensibility, and the people are not only satisfied with simple shopping, but hope to carry out a series of activities such as shopping, leisure, entertainment, and parties at the same time. Therefore, it is the trend of the times to meet people's diverse needs and create a pleasant experience in one place. The long-term urban complex I am talking about combines more than three types of urban living spaces such as commerce, office, residence, hotel, exhibition, catering, conference, entertainment and transportation, and has a complete living system, with business, commerce, residence, and entertainment functions, and has become a living destination that tens of millions of citizens yearn for, and a commercial building complex that can stay for a day. ”