Now that he has decided to lay a good foundation, Jiang Hui has begun to focus his work on the existing enterprises of the Korn Ferry Group.

In addition to the various web games of the school intranet and Guanghui Games, the most well-known in the group is Meituan.com.

Through the efforts of offices in Shanghai, Yangcheng, Jiangcheng, Shudu, Chang'an and other offices, the number of users of Meituan has increased significantly, and its daily turnover has reached several million. Although there is no profit at all, the platform's CD is fed back to customers as a discount.

But now is the time to seize the market, burning nearly 10 million yuan in about a month, and the effect is actually very significant. However, Jiang Hui is not satisfied with this level of market share, Meituan's main project is still focused on catering, although Jiang Hui is not opposed to catering as the core business, but it is necessary to involve other places, so that users have more choices on the platform.

At the same time, the current few large offices are not enough to cover all regions, and Jiang Hui plans to open several more offices in Shachang, Mingkun, Ludao, Jingnan, Qindao and Chunchang to expand Meituan's business to most cities.

"Mr. Jiang, Meituan has just completed a round of expansion, and now if it is carrying out a second round of expansion, the manpower is a little tight, and it is estimated that a large number of people will have to be recruited," Liu Chujing said.

"No problem, if a company like Meituan, which has developed on the basis of an idea, does not quickly seize the market in the early stage, it is easy to imitate and surpass it and make wedding clothes for others," Jiang Hui said.

"Well, I paid attention to it, and now there are many group buying websites in the market, such as Happy Group Buying, Everyday Group Buying, Everyone Come Group Buying, and Group Buying, and some companies have received millions of investments," Liu Chujing said.

"It's normal that everyone is starting to be optimistic about the group buying business, but they don't know who will make it to the end, so casting a wide net is an option," Jiang Hui said.

……

The establishment of offices in Shachang City and other offices marks the official beginning of a new round of expansion of Meituan. Jiang Hui changed his conservative approach in the past and began to advertise on major websites and subways and bus stations in major cities, and Jiang Hui planned to burn half of the remaining 50 million funds in the next month, and then adjust the expansion model in combination with the promotion effect.

The establishment and rapid development of other group buying websites also put a lot of pressure on IDG Capital, so their deputy general manager stationed at Meituan was very supportive of Jiang Hui's expansion plan. As a member of Meituan, they can only exist if the website is quickly and strong.

All of a sudden, Meituan's slogan of "eating, drinking, and having fun" quickly appeared in front of the majority of users, and many people tried to use Meituan.

The early development of group buying websites relies on advertising is relatively high, but after the development to a certain extent, it is not meaningful to advertise on a large scale, and at that time, it is the consumer's experience and reputation that are the most important.

To this end, Jiang Hui sent a letter to the majority of Meituan employees, emphasizing the importance of integrity and consumer experience, which can be summarized as follows:

(1) Honesty is the foundation of Meituan's survival, and Meituan has not cheated before, and will not cheat on the number of group purchasers in the future.

(2) In terms of company system and culture, Meituan strictly requires every employee to treat consumers and merchants with integrity.

(3) After each order of Meituan is officially launched, it cannot be changed, which completely eliminates the possibility of falsification of the number of group purchasers in the process.

(4) Meituan will set up an "Integrity Supervision Committee" to invite media, employees of group companies, Internet industry insiders and ordinary netizens to join. Meituan will fully open the backend data to the "Integrity Supervision Committee", and the "Integrity Supervision Committee" can randomly select any order to view the backend data and check the authenticity of the data on the number of Meituan buyers. In addition, the "Integrity Supervision Committee" also has the right to conduct spot checks on the data of any list at any time.

Along with the construction and improvement of these systems, Jiang Hui has also set up a digital call center within Meituan, and then consumers can directly feedback their problems to Meituan, so as to avoid the occurrence of things that consumers have no way to do when there is a disagreement.

All the group purchase amounts of Meituan are placed on the platform of Guanghui Pay, and the funds will be transferred to the merchant only if there is no dispute between the consumer and the merchant within 15 days, so consumers can better help themselves solve the problem when they complain to Meituan.

……

"Why hasn't our website opened the review function yet?", Jiang Hui asked Tang after using Meituan.com.

Try to go to his company's various websites every once in a while to experience it, this is the requirement Jiang Hui set for himself.

Jiang Hui thinks that it is very important to treat himself as an ordinary consumer, feel whether the website is good or not, and see what needs to be improved.

"Mr. Jiang, that's the case, in the early stage of the development of the website, in order to quickly increase the number of merchants on the platform and give consumers more choices, so we have not opened the review for the time being, and the marketing department believes that the review business is easy to hit the enthusiasm of some businesses," Tang said.

"No, we must immediately open the review function after the consumer coupon, the platform merchants must follow the principle of survival of the fittest, for the general feedback of users poor service, poor quality of the business, we must resolutely give the shelf treatment," Jiang Hui said.

"Okay, I'll arrange it right away," Tang said.

"In addition, although we have launched a free refund business after the expiration of group purchase coupons, many users do not remember when they expire after buying coupons, so you discuss with the development department to launch the SMS reminder service of group purchase coupons as soon as possible," Jiang Hui said.

SMS reminder is a very common content in later generations, but it is generally not aware of this in all walks of life on the Internet. On the one hand, sending text messages to a large number of consumers increases the company's operating costs, after all, Meituan needs to pay a fee to the communication company when these text messages are sent to users;

These small details will not have any direct effect in a short period of time, but over time, consumers' experience and reputation will gradually come up, which will be an important guarantee for the longevity of Meituan.

Meituan has launched a money-burning model, and has received investment from Dream Band's Tudou and YY Live companies, and Jiang Hui has also decided to open a golden finger to add fire to their development.

(End of chapter)