After Tudou became independent from the video upload module of the school intranet, it ushered in a round of user growth. The video content it provides mainly includes video programs produced or shared by netizens, video programs from content providers, and programs invested and produced by Tudou in the future, and its revenue mainly comes from advertising revenue.

At present, Jiang Hui has arranged Fang Dawen to manage the daily work of Tudou.com. Fang Dawen has sufficient work experience and contacts in the media industry, which is conducive to the development and promotion of Tudou, a new Internet media.

Jiang Hui believes in the imagination and creativity of young people in the new era of the Celestial Empire, and believes in Tudou

The platform can help young people create more and better video works to express their views on themselves, life and this era. At the same time, Tudou advocates respecting the individuality of "everyone", respecting each person's autonomy to choose their own life and become a director of their own growth.

These concepts have had a significant impact on the development of Tudou, and many users are willing to upload their own videos to Tudou to find a sense of existence through other people's clicks and comments.

These video applications of Tudou have erupted, marking the arrival of the Internet video era of the Celestial Empire, a new culture has broken through, and a new group has been born. Their name is Paike.

Paikes, the sharers and disseminators of information, the witnesses of interesting events, they are positive, sunny, sharp-minded, advocating thinking, they represent today's cutting-edge Internet user groups, and will be the brightest stars in the field of video sharing in 2004.

Jiang Hui's first move to promote the rapid development of Tudou is to create a customer culture that promotes Tudou.

Photographer is not the name of people with high photography skills, being a photographer is a kind of vision, a positive, mainstream, and socially moral attitude, such an attitude is more valuable than technology. A person who is full of love for life and others, and records life with his mobile phone, digital camera or digital video camera, then this can be called a photographer. Photographers always do not forget to shoot customers at work, in life, in travel, with the camera to record their thoughts. There are women and children who are patters, young and old, and anyone can be patters. A pair of eyes that are good at discovery, a ubiquitous lens, record the bits and pieces of what happens around them, and then post everything they take on the Internet to share with everyone, they are called "photographers".

These people have played a very big role in the development of video websites, and all kinds of weird and funny videos will surely attract all kinds of users.

To this end, Jiang Hui plans to hold a one-month auction contest on Tudou.com, and select a number of outstanding performers for original videos within a month based on click-through rate and playback time.

At the same time as launching the auctioneer competition, Jiang Hui announced at the staff meeting of Tudou that he would build Tudou "to become the favorite video website of young people in the Celestial Empire", and clarified the vision of Tudou to "become the most influential young cultural brand in the Celestial Empire", and established the brand positioning of Tudou as "youthful, individual, independent and interesting".

Next, in order to make the auction competition more attractive, Jiang Hui plans to let the famous dream band make a cameo appearance as a "patter".

Jiang Hui is going to write a new song for the Dream Band, which can be regarded as a price to pay for this event, after all, the Dream Band has already signed a record company, and it is inconvenient to help for free.

After thinking about it, Jiang Hui was going to take the song "Has Anyone Told You" to use in advance. This song was later included in Chen Chusheng's 2007 album "It Turns Out I've Been Not Alone". He has won the Best Song of the Year Award at the 8th Music Billboard and the Best Golden Melody Nomination Award at the Celestial Radio, Film and Television Original Song Awards.

In 2005, Chen Chusheng terminated the contract with EMI Records and continued to be a running singer in the Shenzhen City Bar, he himself had just fallen out of love, just in time for his brother to be injured in a car accident, he went back to visit and returned to Shenzhen City to create this song, after the song was created, he went through continuous revisions, especially the lyrics of excellence, and now let the dream band sing in advance, which will inevitably attract a large number of music lovers to Tudou.

The people of the Dream Band are shareholders of Tudou themselves, and they are naturally happy to cooperate with the release of a new song. The record company also knew that it was a good song after seeing it, so it was willing to help shoot the MV, after all, the popularity of the dream band has increased, and the record company has benefited the most.

The MV of the song "Has Anyone Told You" was filming very fast, Jiang Hui listed all the requirements, and everyone could shoot step by step.

Two days later, Dream Band's "Did Anyone Tell You" was released on Tudou.com.

"When the train pulls into this strange city

It was a neon that had never been seen before

I opened the letter you sent me at the time of parting

Suddenly, I felt extremely missed

A city that never sleeps in winter without seeing snow

I heard people cheering, people crying

I have long been accustomed to shuttling through the dark night full of temptations

But I can't forget your face

Has anyone ever told you I love you so much?

Has anyone ever cried in your diary?

Has anyone ever told you that I care?

Care about the distance of the city

When the train pulls into this strange city

It was a neon that had never been seen before

I opened the letter you sent me at the time of parting

Suddenly, I felt extremely missed

A city that never sleeps in winter without seeing snow

I heard people cheering, people crying

I have long been accustomed to shuttling through the dark night full of temptations

But I can't forget your face

Has anyone ever told you I love you so much?

Has anyone ever cried in your diary?

Has anyone ever told you that I care?

Care about the distance of the city

Has anyone ever told you I love you so much?

Has anyone ever cried in your diary?

Has anyone ever told you that I care?

Care about the distance of the city

HE ... HE ...

HE ... HE ...”

The eyes of the masses are always bright, and as soon as this song came out, it was viewed more than a million times on Tudou that day. Many netizens put the link to this song in their own school intranet, penguin space, Du Niang space and other places spontaneously recommended it.

Dream Band has gained super popularity with a series of good songs, and coldly put a new song on Tudou for the first time, which not only greatly increased the number of visits to Tudou, but also made many unknown singers also begin to imitate and upload their own songs.

When a song came out, Tudou got a lot of visits and clicks, Dream Band gained more popularity and new songs, and the record company also smiled at Dream Band's rising commercial performance prices. It's another one that kills three birds with one stone.

(End of chapter)