Chapter 183: Hot Plug-in Market
In order to avoid being overtaken by the group buying website that followed the trend, Jiang Hui quickly launched a group buying business in many cities across the country.
In the previous life, the group buying industry of the Celestial Empire has experienced a series of roller coaster developments such as capital darlings, thousands of group wars, malicious competition, IPO failures, capital food shortages, layoffs and shutdowns, intensive cultivation, mobile springs, etc., fortunately, the competition of group buying has risen to a higher level, with the influx of Internet giants led by BAT, the competition of group buying has become a wrestling between giants for the layout of O2O. In this life, Jiang Hui wanted to quickly occupy the market and secure the position of the industry leader before everyone reacted.
For intramural users, the launch of the group buying platform offers attractive goods/services, super discounts. This attracts a large number of users to buy, and the school intranet promotes users through rewarding users and other methods, and the users are then disseminated through the social network of the school intranet, bringing scale effect.
The launch of the intranet group buying business can be described as killing three birds with one stone, as if the intranet and the student union jointly promoted it when it was first established, and everyone could benefit. After the merchant accumulates users, the merchant further understands the needs and reopens the value of the user, so that the popularity and income of the store can be improved. In the process, the intranet not only increased the activity and income of its own users, but also promoted the use of the Korn Ferry payment platform.
Of course, group buying is just a means of promotion, not a business model. It is a way to gather popularity, and the final business will lead to the traditional sales method. In the end, the development of group buying websites is either acquired by B2C websites, or they build their own online malls to engage in B2C e-commerce. Maybe the small regional group buying sites will still exist, but there won't be a day when the stock will go public.
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"Lao Fang, Lao Tang, you should arrange the follow-up of the group purchase business in major cities as soon as possible, and pay attention to avoid some merchants with a very bad reputation from entering, and we can agree that the money will be transferred to the merchant account only after a week after the group purchase consumption has no dispute between the merchant and the user", Jiang Hui said to the other party Dawen and Tang Wenwen.
"This attention is good, if the scale of group buying goes up, it is equivalent to a precipitated fund in our hands that can be used all the time, and there is no interest, and it can form a constraint on the merchant", Tang Wenwen patted his leg and said.
"We need to make full use of the function of user reviews, and for merchants with a high proportion of negative reviews, we must cancel cooperation in a timely manner, and make on-campus group buying a group buying website trusted by consumers," Fang Dawen said.
"In the early stage, it can be launched on the intranet of the school, but I think we will soon have to register a separate group buying company, otherwise the audience area of the group buying on campus is limited, and other websites will immediately follow the trend and launch similar businesses when they see the popularity of group buying, and it is likely that they will make wedding dresses for others at that time," Tang said.
"That's true, now let's start the registration of the new company, the share composition will be the same as the intranet, and after the company is registered, the group buying business will be separated from the intranet," Jiang Hui said.
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Recently, the school intranet has launched new games, video upload modules, everyone to complain about the module, and group purchase modules, which have attracted a lot of industry attention, especially game plug-ins, which have now begun to make profits, and many game companies or studios, and even individuals are consulting whether their games can be launched on the school intranet.
One of the important reasons for the launch of the plug-in is to attract popularity and improve the stickiness of intranet users, and now after a period of brewing, it can be opened to third parties, which can not only enrich the types of plug-ins, but also improve the income of intranet and the choice of users.
Jiang Hui quickly arranged personnel to review and test third-party plug-ins, and the number of third-party applications on the intranet of the school increased rapidly for a while.
"Wow, there are finally board games in the intranet of the school."
"Hey, there are a lot of mini-games on the school intranet for everyone to choose from."
"There are still people who make plug-ins for English learning, and you can review Level 4 words while playing in the future."
"This plug-in for recording the great aunt is also very interesting."
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Driven by this wave of plug-in craze, the number of domestic registrations on the school's intranet has successfully exceeded 8 million, the number of foreign registrations has exceeded 600,000, and the overall number of users has exceeded 10 million.
Third-party plug-ins are increasing, and the school intranet itself has not fallen behind, in addition to the previously arranged live broadcast platform, tourism project platform, recruitment platform, etc. are being promoted as planned, Jiang Hui also asked Chen Hu to develop a new module of the school library. In fact, when discussing with Du Niang before, Jiang Hui considered whether to tell Du Niang about the library project, and after weighing the pros and cons, he felt that it was better to put it on the school intranet first, after all, college students have a very strong demand for various shared materials, which can fully support the library project. When the users of this platform reach a certain level, they can charge for the download of some files, and the cost is divided equally between the uploader and the intranet, which can be regarded as finding a new profit point for the intranet.
The opening of third-party plug-ins not only enriches the product line of the school intranet, but also provides a new way for the HR department to recruit new talents. Many of these plug-ins are developed by some small companies or individuals, and for these creative and technical personnel, if they can be recruited into the intranet, it is undoubtedly a very important technical force, which is much higher than the level of college students who have just joined the school.
Although after this period of continuous recruitment, Liu Chujing, the Minister of Personnel, helped Jiang Hui recruit dozens of people, but because many people have not completed the resignation procedures, and some are because the previous office space is not enough, most of these people have not yet been in place, coupled with Jiang Hui's continuous digging of holes to develop new projects, so the number of people needed continues to increase, and the manpower tension in the school intranet has not only not been alleviated, but has become more serious.
Originally, Jiang Hui thought about waiting for the data center to be completed before moving to the office of the Polytechnic Building, but now it seems that he can't wait. After more than a month of renovation, the office area can already be used, although there are still some smells left by the decoration, and I have to open more windows and put some charcoal bags to absorb the odor, Jiang Hui is ready to officially settle in the Polytechnic Building the day after tomorrow.
The General Affairs Department and the Personnel Department have notified everyone of the change of office location in advance, and the employees are more excited, and finally they don't have to work in the rented house.