If the acquisition of Hao123 by Guanghui Technology at a cost of more than 30 million yuan more than a month ago caused many people to envy and envy Li Xingping, the founder of Hao123, then this time Du Niang spent 150 million yuan to acquire Hao123, which can be regarded as a complete hatred.

"Korn Glory is too dick, and the investment has multiplied several times in more than a month."

"It is easy to earn more than 100 million yuan, and what I am talking about is the children of others."

"Why didn't our company think about acquiring Hao123 at that time?"

"Is Du Niang's brain in water, spending so much money to charge a navigation website?".

"It is rumored that Yahoo, Google and Du Niang competed for Hao123, and Du Niang won the final victory."

"Why is an ordinary navigation website so valuable?".

……

All kinds of discussions and reports are instantly full of the Internet, the acquisition amount of 1500 million yuan in 2004 in the Celestial Empire Internet industry is still a relatively large number, the protagonist of the most critical acquisition Hao123 just shocked everyone more than a month ago, and now it has come out to blind everyone's eyes.

When the news was flying, Li Xingping, the founder of Hao123, also made a special phone call to Jiang Hui, asking why Jiang Hui had resold the website after just over a month of purchase

Jiang Hui just asked Li Xingping rhetorically: "If you stand in my position, will you sell the website to Du Niang?" Li Xingping was speechless, Jiang Hui was willing to sell it if he bid more than 30 million, not to mention that now Du Niang bid more than 100 million, if he was himself, he would definitely sell it.

Just when the Internet was boiling to discuss the acquisition of Hao123 by Du Niang, the school intranet also ushered in good news.

Nike wants to advertise on the campus intranet to promote its own clothing and running shoes, Nike's positioning is relatively young, although the price is a little high, but it has a very high reputation among college students, and there are many students with better economic conditions to buy.

Nike is a world-renowned sporting goods manufacturer, headquartered in Oregon, USA, which produces a wide range of sporting goods: clothing, footwear, sports equipment, etc. The logo is a small hook. Nike has always regarded it as an honorable mission to inspire every athlete around the world and deliver the best products to them. Nike's pioneering air cushion technology has revolutionized the world of sports. The result is a sneaker that protects the athlete's knee and reduces the impact on the knee when it lands during strenuous exercise.

The current number of registered students in the school intranet has reached 6.5 million in China and more than 500,000 abroad (users in the United States have been merged into Facebook and are no longer counted).

Jiang Hui did not participate in the specific discussion of the advertising business, but Fang Dawen, who was in charge of the marketing department, took Xiang Weiwei, the minister of the legal department, and He Ling, the minister of the finance department, to negotiate together.

Jiang Hui didn't ask too much, but he referred to the advertising method of WeChat in the future, and suggested that the marketing department could display some advertisements in the future when the school intranet friend album or log was refreshed, so that basically the advertising can achieve 100% coverage of all users, and if the advertising fee is calculated according to the click-through rate, this kind of advertising is definitely better than putting ads up and down the page.

The advertisements are all ready-made, and they were immediately launched on the school intranet after signing the contract with Nike, and the click-through rate of the ads displayed in the background has also increased rapidly, and the effect is many times better than that of Nike on other websites.

Soon, other companies released Nike to advertise on the school intranet, and they began to contact the marketing department of the school intranet to discuss advertising matters, including Adidas, Anta, Li Ning, Jack Jones, Metersbonwe, Yonex and other sports and leisure brands. Jiang Hui did not want the school intranet to become a page full of advertisements, so he strictly limited the amount of advertising invested in the same period, and carried out a certain check on the content of the advertisement, and did not accept the obviously false publicity.

After feeling that there were advertisements on the intranet, some shrewd businesses in the imperial capital and Shanghai were also playing the idea of intranet. The number of college students in the imperial capital and Shanghai is very large, and advertising on the intranet or cooperating with the intranet is a very good choice for businesses in these two places.

Jiang Hui took advantage of the trend and let the group buying module be launched for trial operation. First, we will accept applications for cooperation related to various food, hairdressing and cinemas in the imperial capital, and then expand after a period of trial operation.

According to Jiang Hui's plan, the main purpose of the launch of group buying is to cooperate with the promotion of Guanghui Pay, but now Guanghui Pay has begun to cooperate with Du Niang, and it is not in a hurry to expand too much business in a short period of time, after all, there are not many people in Guanghui Pay, and the system needs to be improved to improve the user's payment experience as much as possible.

It is not easy to draw conclusions about the effect of Nike's advertising business for a while, but the click-through rate of advertising is quite high, and Nike has not spent its money in vain.

The group buying business launched by hand, after a simple publicity, has indeed achieved very good results, and the cooperative stores have suddenly ushered in a large number of college students. Although the price of group buying is much lower than that of stores, the catering industry is a high-profit industry, provided that business is prosperous.

The first thing you can feel about the changes in these stores is the other stores in the neighborhood. Originally, like myself, the store with three cats and two dogs every day suddenly became popular, and others are not strange. This inquiry, we all know that they are engaged in group buying on the school intranet, although the single profit is not so high, and they also need to pay a certain platform fee on the school intranet, but the popularity is booming, even if the store is alive, it is much better to make small profits and quick turnover.

All of a sudden, a bunch of shops flocked to the school intranet to ask for group buying, and the phones of several interns in charge of group buying liaison were about to burst.

Jiang Hui decisively launched the function of group buying, and at the same time increased the threshold of stores to settle in group buying, so as to avoid some stores that took the opportunity to defraud and fish in troubled waters.

The effect of the group buying business of the imperial capital on the promotion of the business of merchants is amazing, and the news soon spread to other cities, and there are constantly merchants in Shanghai and other places who are consulting about entering the group buying platform on the intranet of the school.

Suddenly, the intranet group buying platform on campus overtook several other business modules and became the content that attracted the most attention.