Jinchen Garden covers an area of not large, only 100,000 square meters or 150 acres, but plans to build 12 152-meter, 44-storey super high-rise high-rise apartment residences, with a plot ratio of up to 48 and a total construction area of 480,000 square meters, which is a medium-sized real estate in Pujiang City.

Although Jinchen Garden has reached the conditions for pre-sale, Pujiang City in order to crack down on the behavior of developers hoarding, requiring all the properties that have obtained pre-sale permits must be opened for sale within a limited period, so Jinchen Garden has not yet gone to apply for pre-sale permits.

Jinchen Huayuan's participation in the Spring Real Estate Trading Conference this time is only a warm-up for subsequent sales.

Last year, no one is optimistic about the sales performance of Jinchen Garden, after all, Jinchen Garden to the south, along the Longchuan River are the old industrial belt of Jiangwan District, there are several factories pollution is particularly serious, said that the relocation has not seen action, although this side is next to the Central, but the house price has been suppressed, the price per square meter is less than 10,000, significantly lower than the average price of 13,000 in the main urban area.

After the outbreak of Dingxin Chemical, the city and Jiangwan District made up their minds to relocate all the factories on the north bank of Longchuan River, and this decision was very big and fast, several factories were shut down after the year, and the old factories of Dingxin Chemical have even been demolished and began to do soil remediation, which has greatly promoted the surrounding real estate, and the price of second-hand houses has risen rapidly after the year by about 20.

The Jinchen Garden obviously wants to delay the rhythm of the opening again, and after more than half a year, the factories along the river are almost demolished, and perhaps the price of the new project can be further supported to about 13,000, which is on par with the average price of new houses in the main urban area.

This is a lucrative project for Pudong Construction Group, the developer of Jinchen Garden.

Because when Jinchen Garden took the land two years ago, the price of 150 acres was 1 billion, and the floor cost was only a little more than 2,000 when converted, counting the construction and financial operating costs of super high-rise buildings, Jinchen Garden could be sold for 6,000, and the developer Pujian Group could make a profit.

Chen Li pulled Zheng Wenyuan, Zhou Bin and Xiao Hua to mix into the viewing group of Jinchen Garden, climbed to the top of Jinchen Garden, and took the old factory plot of Dingxin Chemical and the Longchuan River on the south bank through the main urban area of the Pujiang River.

The old factory of Dingxin Chemical is a very good residential construction land, close to the Longchuan River, the location is more advantageous than Jinchen Garden, the construction of new buildings, the property price is naturally more advantageous than Jinchen Garden, just let Lu Wenzhong so stirred, Chen Li, Zheng Wenyuan, Zhou Bin can no longer be sure that this land will fall into the bag of Xinrui City for development and construction.

"A few gentlemen, you also see that these factories on the north bank of the Longchuan River are being demolished, our Jinchen Garden is expected to be officially opened in three months, if you fancy the house here, you can pay tens of thousands of yuan in advance for the reservation fee, and when the official opening time, if you decide to buy our house, the reservation fee is double the payment for the house, if you fancy the house in other places or the money has other uses, the reservation money can be returned at any time. Jin Chen Huayuan led this wave of tenants The sales consultant surnamed Jin is a fair-skinned, tall and beautiful girl, she saw Chen Li and the four of them ascending the model building, so she ran to the balcony to look at the scenery outside, and thought that they were very interested in the house here, and they also focused on doing their work.

"It's going to take three months to open, who knows what your house price will be by then?" Zhou Bin was very interested in teasing the beautiful girl.

"We have even done a good job of the model room, in fact, we have already been able to open for sale, but before the south is the factory area, many customers have doubts, but our boss got the news that the factories in the south will be demolished within half a year, and Jiangwan District will make a unified plan, and when we have less than 2,000 houses here, we will not worry about selling them at all, so we decided to postpone the opening for another three months," the girl said. You will never suffer a loss if you pay the reservation fee, you pay 50,000 yuan, and you can pay 100,000 yuan after three months, which is equivalent to getting double the interest. ”

Chen Li smiled and urged Zhou Bin to go downstairs, don't pretend to be a pig and eat a tiger here, and make the girl happy.

As soon as Chen Li and the others took the elevator from the floor to the lobby downstairs, they saw a large group of people walking towards this side, Lu Wenzhong, Han Zirui, and Han Ziwei were in the crowd, and in addition to the three of them, there were two middle-aged people who were wide and fat, surrounded by the crowd in the middle.

Lu Wenzhong, Han Zirui, and Han Ziwei were also stunned when they saw Chen Li.

Chen Li wanted to avoid Lu Wenzhong and them, but Han Zirui and Lu Wenzhong finally made some things disgusting to Xinrui City, and since they bumped into them, they obviously didn't want to let Chen Li and them go easily.

Han Zirui said with a smile: "Isn't this the trendy and sharp Mr. Chen, don't you think about taking the old factory plot of Dingxin Chemical and making more money with the Jiangwan District Government, how can you have time to come here? Is there any crooked idea that hit the head of Pujian Group?" and said to the middle-aged man in a navy blue suit next to him, " Mr. Sun, you and Secretary Song may not know the trendy Mr. Chen, don't look at his young age, but he is a well-known ruthless character in the Central Plains Province, not to mention the destruction of Mr. Qiao's family, he will also take down Dingxin Chemical, and put a project company of his own into a listed company through the backdoor, and become the controller of a listed company, and his net worth may be stronger than Mr. Sun, who has worked hard in the business for decades. If it weren't for District Mayor Lu telling us, we wouldn't even know that Xinchaorui only paid 5 billion, so we thought about changing the old factory plot of Dingxin Chemical to residential land, and we knew that we Wanbang could be willing to pay 7.5 billion for this land."

Gao Fengming, on behalf of Xinrui City, has been in contact with the Jiangwan District Government for more than half a year, and the plan has been preliminarily negotiated.

Han Zirui was not afraid to let Chen Li know at this time that it was Wanbang's trouble, so that the Jiangwan District Party Committee and District Government could directly overturn everything that had been discussed with Xinrui City before.

Han Zirui said that Wanbang is willing to make a land price of 7.5 billion yuan for the 300 mu of the old factory of Dingxin Chemical, which is equivalent to opening the floor price to more than 8,000 per square meter based on the plot ratio of 48.

The plan drawn up by Chen Li at the beginning and the plan preliminarily negotiated with Jiangwan District is that Xinrui City will compensate the Jiangwan District Government for 5 billion yuan of land to change the nature of the land, plus the residual value of 500 million yuan that should belong to Xinrui City and be calculated as industrial land, which can almost ensure that the floor price of this land is controlled at about 5,000 per square meter of land price in the building.

Let Lu Wenzhong and Han Zirui stir up like this, Chen Li still wants to take down this land, and he will have to pay at least two billion more.

Han Zirui spoke so sharply, others naturally knew that he had a deep grudge with Chen Li, but the other two middle-aged people would not let Han Zirui lead the nose, but politely shook hands with Chen Li, Zheng Wenyuan, Zhou Bin, and Xiao Hua and introduced each other.

Only then did Chen Li know that Sun Zirui's son was always Sun Hairong, the chairman of Pujian Group, the developer of Jinchen Garden, and the net worth he had accumulated over the decades of deep cultivation in the business world may not be under Chen Li, but Pujian Group has not yet been publicly listed, so Sun Hairong's reputation in the industry is not as loud as Chen Li.

Another middle-aged man is Song Jingze, secretary of the Jiangwan District Party Committee, and today it was Lu Wenzhong who accompanied Song Jingze to inspect the demolition of the plot on the north bank of the Longchuan River, and Han Zirui also took this opportunity to come over and want to exert some influence on the future planning of the Jiangwan District on the north bank of the Longchuan River.

As the tallest building on the north bank of the Longchuan River, Jinchen Garden is naturally the focus of Song Jingze's investigation.

"Since we met, Mr. Chen has time to walk together and offer suggestions for the development of Jiangwan District?" Song Jingze took the initiative to invite Chen Li and Zheng Wenyuan to participate in the next trip.

As the secretary of the district party committee, Song Jingze is unlikely to be led by Lu Wenzhong, and Chen Li and Zheng Wenyuan will naturally not refuse Song Jingze's invitation, otherwise let Han Zirui, Han Ziwei, and Lu Wenzhong keep taking eye drops behind their backs, and will Xinchaorui still be able to do projects in Jiangwan District in the future?

No matter how the plot of the old factory of Dingxin Chemical is finally disposed of, Song Jingze still hopes that Xinchaorui can focus on investing in Jiangwan District, so he is also very happy to talk about some ideas on the future development plan of Jiangwan District since he became the secretary of the Jiangwan District Party Committee.

Song Jingze finally decided to take back the land plot of the old factory of Dingxin Chemical by the district, the key is not the problem of the difference in land price of up to 2 billion yuan after Wanbang stepped in, but mainly because Song Jingze was not particularly satisfied with the existing positioning and planning of the area on the north bank of the Longchuan River.

Song Jingze wanted to make new positioning and planning adjustments for the area on the north bank of the Longchuan River, but this point was not supported by most people in the district, and the new adjustment of the plan involved a wide range of aspects, which needed to be consistent with the city plan, and it was also very difficult.

Song Jingze was also very hesitant before, just when Wanbang jumped out to stir up the situation, Lu Wenzhong clearly raised his objections in the district Standing Committee, so he took advantage of the situation to take back the plot of the old factory of Dingxin Chemical to the district, instead of hastily signing an agreement with Xinrui City, and then he wanted to make planning adjustments, which would be much more difficult.

While walking and chatting, Chen Li found that in the 70s, he entered the municipal electronics factory as a technician, workshop director, and deputy factory director, and then transferred to the street, and was promoted step by step from the grassroots level, and Song Jingze, who became the secretary of the Jiangwan District Party Committee at the age of 50, has a set of mature opinions and ideas on the development of the city.

It's just that Song Jingze has specific positioning and planning adjustment ideas for the area on the north bank of the Longchuan River, but he is unwilling to meet for the first time, so he and Chen Li unreservedly leaked it.

Han Zirui and Lu Wenzhong have a deep background, although the inspection work revolves around Song Jingze, they do not have special respect for Song Jingze between words and deeds, Han Zirui will not be able to restrain himself from sarcastically mocking Chen Li when he has the opportunity, saying that he has ulterior motives for appearing here today, and wants Sun Hairong to beware of Chen Li, and in the end, even Sun Hairong can't help frowning slightly.

Song Jingze finished today's inspection trip, everyone returned to the parking lot of Jinchen Garden, ready to leave by car, and when saying goodbye, Han Zirui repeated the old words: "Mr. Sun may not be very clear about the history of Xinchaorui's family"

"What Mr. Han means today is that we must expose our sinister intentions before we are willing," Chen Li glanced at Han Zirui indifferently, and then smiled at Sun Hairong and said, "Then don't say dark words in front of the Ming people, Secretary Song is also here today, then I will also say it in a bright place." I believe that Mr. Sun has also learned that Xinrui City has recently made some acquisitions in Pujiang, and I would like to ask Mr. Sun directly now, is Pudong Construction Group willing to transfer the Jinchen Garden project as a whole to our Xinrui City?"

Sun Hairong was slightly stunned.

Xinrui City acquired Zhongnan Apartment, Leo Apartment and other commercial and residential apartments with 2.5 billion funds, in Pujiang, a financial metropolis, not much project investment, but in the real estate market of Pujiang City in 06 years, direct project mergers and acquisitions are very rare, so the acquisition of Xinrui City is still quite eye-catching in the industry, and Sun Hairong also understands.

However, Xinrui City's acquisition of commercial and residential apartments is done in combination with the online and offline platforms of Xinchaorui Real Estate Company.

At this time, Zhongnan Apartment is 12,000 per square meter, and 15 charter returns in the first three years are deducted at one time, and the actual sales price is only 10,000 and 500 per square meter to launch investment apartment products.

It's just that the development and construction of Jinchen Garden are large flat-floor units, which are obviously not suitable for the rental market demand, and the follow-up construction cycle is not short.

What's more, the debt of Pudong Construction Group is not particularly tight, and it is obvious that it will not transfer the Jinchen Garden project cheaply.

"We are all ready to pay 5 billion yuan for the land to be handed over to the district, and plan to start developing the first real estate of Xinrui City in Pujiang after the soil remediation project of the old plant of Dingxin Chemical is completed at the end of June, but we don't want the district to change the plan at this time. According to what Mr. Han just said, Wanbang Real Estate needs to bid 7.5 billion yuan to win the plot of the old factory of Dingxin Chemical, and Xinrui City does not have the strength to compete with Wanbang Real Estate, so it can only give up the original plan, and the extra 5 billion yuan can just acquire Jinchen Huayuan and complete the follow-up construction, so as to ensure that the business development rhythm of Xinrui City in Pujiang remains unchanged, I don't know what Mr. Sun's intention is?" Chen Li said calmly, and seemed to not mind the expansion plan of Xinrui City at all, in front of Han Zirui and Lu Wenzhong.

Sun Hairong is thinking that after the overall relocation of the area on the north bank of the Longchuan River, the new house price of Jinchen Garden should be able to maintain about 12,000, Han Zirui just openly declared that Wanbang will win the land of the old factory of Dingxin Chemical at a floor price of 8,000 per square meter, to put it bluntly, the location of the old factory of Dingxin Chemical is better, directly adjacent to the Longchuan River, and Wanbang Real Estate expects that the new house price there can be sold for about 134,000.

At this time, Xinrui City directly at a price of 10,000 per square meter, one-time overall acquisition of Jinchen Garden, is also in line with this expectation, after deducting a series of costs such as finance, taxation and follow-up operation, marketing, etc., even if Xinrui City sells Jinchen Garden at a price of 13,000 per square meter, the final profit will not exceed 10.

Chen Li's reasons are also very sufficient, he doesn't want to meet Wanbang in a short time, and he must expand the scale of his business in Pujiang, and mergers and acquisitions are the most direct and effective for Xinrui City.

Of course, this is also the best means for SPC Group to cash in on profits and exit projects.

The cost of land acquisition by Pudong Construction Group is relatively low, and Xinrui City acquires Jinchen Garden as a whole at a new price of more than 10,000 yuan per square meter, and Pudong Construction Group can collect a net profit of 17.8 billion yuan almost at a time, which also meets Sun Hairong's rising expectations.

Chen Li directly offered the price, and Han Zirui was also quite surprised, exchanging glances with Han Ziwei and Lu Wenzhong, and he couldn't figure out Chen Li's true intentions for a while.

"Mr. Han thinks what is my offer for Jinchen Huayuan, if Mr. Han still wants to take away the project from Xinrui City again, Mr. Sun and Secretary Song are here, Mr. Han might as well talk about the highest bargaining chip that Wanbang can give Mr. Sun, so that Mr. Sun can have a comparison. Chen Li narrowed his eyes and asked as he stared at Han Zirui's face that seemed to be full of "".

Wanbang is deeply involved in the Pujiang market, and currently has a market value of 60 billion, and the relationship with the local Pujiang is complicated.

Song Jingze wrestled with the three real estate developers in front of him, just smiling, as if their multi-billion dollar deal was just a numbers game.