Chapter 691 Offline Handicraft Park
The next day, after Hang Yu came to the company, he immediately held an office meeting.
"The key point of handicraft innovation is to carry on the past and the future, that is, to explore the traditional handicraft industry, innovate on its basis, catch up with the trend, and make it conform to the aesthetics and practicality of modern people. Hang Yu said.
"It's good to explore traditional crafts, and that's what we're doing. To innovate on this basis, we can guide the publicity at most, and the specific implementation depends on the craftsmen themselves. Yue Qin said.
"The problem is that most of today's craftsmen are scattered and older, and they can't keep up with the times. Therefore, I want to build an offline handicraft area, cluster the handicraft industry, and strengthen communication and training. Hang Yu said.
"It's a good idea, but craftsmen are not like modern industries, they are spread all over the place, similar to self-employed, and it is impossible to move casually. In addition, a considerable part of the handicraft industry we support comes from rural areas, and can make use of the leisure labor force in rural areas. If you are in an urban cluster, there is no price advantage for labor, and profit is a problem. Yue Qin said.
The handicraft industry is more demanding on labor costs, and it is difficult to meet the salary and treatment requirements of urban workers. In the rural areas, labor is cheap and consumption is low, and even if wages are low and profits are low, the handicraft industry can survive.
"There is also a part of the handicraft industry that needs to be taken from the mountains and moved to the city, and the transportation costs will increase. In short, the cost of all aspects has increased, and most of the handicraft industry in the city cannot compete with modern industry. Xia Ming said.
The other members all nodded in agreement, Hang Yu's idea was okay, but it was not realistic.
"There are also handicraft industries that still survive in the city, and there are some handicrafts that seem to be not suitable for the city. But have you ever thought about it, if the innovation is successful and the sales are increased through our platform, the result will be different. Hang Yu said.
"Innovation is not something that can be achieved overnight, and the risks and consumption in this process are certainly not something that ordinary craftsmen can bear. If we want to invest, to be honest, we don't have so much money to build an offline zone now. Jiang Rong said.
Although no one clearly objected, from their opinions, Hang Yu already felt that the office members were reluctant to invest in the offline manual area, and the reason was very clear.
In their opinion, instead of bothering to do this, it is better to compete with Alibaba in the B2B market. Although the B2B market is not easy to do, it does not need all kinds of support, and the results are relatively fast.
Seeing everyone's expressions, Hang Yu fell into thought: it is indeed difficult for the handicraft market to be supported.
Strictly speaking, Jiangyan Company does not have such capabilities, unless Hang Yu does not engage in technology research and development and concentrates on doing it. Faced with the problem of lack of energy and funds again, Hang Yu didn't know how to choose for a while.
However, there is one thing that Hang Yu knows very well, that is, my country's handicraft market is very large, and there must be hundreds of billions. Of course, it does not mean that Hang Yu can make hundreds of billions of dollars if he does a good job in this market, but he can benefit from it.
The most direct way to benefit is to charge service fees through e-commerce platforms, if you sell a piece to charge one percent, hundreds of billions of markets, service fees can also earn billions, not to mention other values.
Of course, this is the ideal situation for Jiangyan Company to completely dominate the domestic handicraft market.
However, thinking from another angle, if Jiangyan Company supports this market and uses e-commerce platforms to promote it, the total market volume will definitely increase, especially if the company also opens up foreign markets.
The reason why Hang Yu is interested in this market is that it is difficult to do, and no one else does it. Just like when Ali did B2B, no one else did it in China, and it was difficult to do it, but Ali persevered.
Today, the domestic B2B market is basically monopolized by Alibaba.
"Maybe we can change the concept and change the artisanal market to a personalized market. And personalized customization is not necessarily handicrafts, with the current level of technology, there are some things that machines can also do. Hang Yu said.
"The degree of customization of the machine is not so high. But it's a good concept, and in fact what we're doing now isn't entirely manual, and there's a lot of mechanical or semi-mechanical manufacturing. Yue Qin said.
"I think it's not as good as the manual market, although we do mix in mechanical manufacturing, but personalization is not as good as manual gimmicks. As for the program behind it, I don't think it's necessary to be so clear. Jiang Rong said.
"In short, since we have done it, we must persevere, and we can't give up halfway. Hang Yu said.
"I won't give up halfway, but the suggestion of an offline manual area, I think it needs to be discussed. At present, we have no spare energy, maybe we can wait until next year, when the financial situation is better. Xia Ming said.
"If you don't have enough money, you do it in a money-saving way, haven't we always done that. Doing offline zones can solve a lot of employment problems, and local governments should allocate funds to support them. Hang Yu said.
"You can give it a try. Xia Ming said.
"Then go for it. Hang Yu said.
Then they discussed specific measures, first of all, they should list all the manual categories, select the categories that meet the conditions or have potential, and then look for qualified enterprises or self-employed people from each category.
"Tan Jing, this task is entrusted to you, you have to select a group of people who can be supported, and communicate door to door. Those who are willing to join our program can purchase their products for free in Jiangnan Mall and International Daigou. In other words, there will be no problems with the order, it depends on whether they have the courage to do so. Hang Yu said.
"Okay. Tan Jing nodded.
"On the government's side, I don't think I need to go anywhere else, just try it in Fairy Town. I personally talked to Secretary Qi and Stationmaster Liu, hoping that the government can support us in building this offline zone. Hang Yu said.
Because it was a plan that he proposed, and it was a plan that the top management didn't like very much, Hang Yu didn't want to embarrass them, so he simply did it himself. Hang Yu himself knows this plan best, and the success rate of others is definitely not as high as his.
"How is the construction of the O2O platform?"
"It's under construction, it's going well, and this model has a lot of potential. "When it comes to O2O, several high-level executives are like chicken blood, which is completely different from the state of talking about the handicraft market before.
"If our business platform wants to develop further, we must promote the construction of the O2O model as soon as possible. I suggest pooling funds, concentrating on tackling key problems, and taking the high ground before other competitors react. Yue Qin said.