Marketing, also known as marketing, mainly refers to a process in which marketers carry out business activities and sales behaviors for the market, and many universities offer such a course.

"Oh, marketing. Lu Tao suddenly lost interest, and couldn't help but turn around and go to explain to others.

"There is a loophole in this activity of yours. The man with glasses repeated, looking at Lu Tao's posture, at most, he was a little better in sales among the three, and he was not interested in his own problems at all, and his face was a little unbearable.

Lu Tao doesn't want to entangle with him, this kind of person can be found everywhere, the more he deals with him, the more energetic he is, and he seems to enjoy the process of debating with others.

"We're going to have an event. The tone was a little heavier, he heard it just now, and when Yan Chun asked him if he had a solution, he didn't say anything.

Lu Tao didn't know that the activities he planned had drawbacks, as the man with glasses said, there is no way to register on the spot, and there is no way to check whether to register later, but the key point is that his purpose is to promote, is to get everyone's information as much as possible, even if he goes back this time without registration, he can make a return visit later, and accurately recommend the second time.

"In this way, I guess you are also in vain, didn't you see that everyone took Coke and left?" The man with glasses didn't know what was going on, but he didn't know what he was trying to say.

Cheng Liang asked, "Classmates, what do you learn about marketing?"

The man with glasses noticed again, became excited again, and said: "We mainly studied management, economics, statistics, financial management, marketing, economic law, market research, corporate sales planning, market research and forecasting. “

crackled and talked about a bunch of courses, and the man with glasses was a little proud. Although I have not done marketing practice, but this theoretical score, which exam is not the top ten in the grade, otherwise I would not have stayed for a while to see the problems in this activity of Brocade.

Cheng Liang, who was only interested in computers, was a little speechless, and he couldn't even hear this when he asked this? Obviously, he didn't dare to be interested in what courses he had studied, and in terms of tone, it was also a little sarcastic, right?

"Oh, it's amazing. Cheng Liang tilted his head and replied simply.

"The marketing course is actually quite simple, but it is a bit difficult to put it into practice. Before realizing Cheng Liang's impatience, the man with glasses continued to talk.

Lu Tao really couldn't look at it, and glared at Cheng Liang, this kind of person is not worth dealing with, what are you wasting time for?

"He's your supervisor, right?" The man with glasses was really a little uncomfortable with Lu Tao's attitude just now, and he couldn't help but ask Cheng Liang.

"He planned the event? We have studied marketing planning in the classroom, and your event looks good on the surface, but when you really want to do it, it is estimated that the effect is not very good. “

Cheng Liang got Lu Tao's signal, talked to the others by himself, and no longer bothered with him.

"If I do it, I will just let everyone sign up and then come to get Coke, and then take my account on your website to get Coke, so it will be much better. “

"Oh. ”

"To do sales, the most important thing is to be a person, the teacher once said that marketing, the most important thing is actually marketing yourself. The eyed man was still chattering.

Cheng Liang was really a little impatient when he was nagged, and couldn't help but say: "I'm not engaged in sales, I don't understand the big principles and theories, classmate, if you want to register, just register, we're busy." “

"Eh, you are not happy to point out the shortcomings of your activity. The man with glasses couldn't help muttering: "Let's see how many people can register after you finish promoting." “

Yan Chun looked at this person who kept nagging, couldn't help but get close to Lu Tao, and said: "It seems that it is still feasible to let customers take the registered account of the website as he said." ”

"Think simple. Talking to Yan Chun, Lu Tao's attitude was much better. "Let's have an activity for one day, how many of these students have computers? Let them register with their accounts, then they have to go in advance, if they don't have computers, they have to go to the Internet café, and then they will go to the Internet café to register once for a can of Coke, do you think it will be you, are you willing?"

"I don't want to. Yan Chun didn't think about it, and replied directly, although Coke is tempting, but they are all college students, who would go to an Internet café for a can of Coke. If you really want to have your own computer, then you have to see the event first, and then turn back to register, and then run over, it is estimated that no one wants to toss back and forth, who is short of a can of Coke?

"That's it. ”

Seeing that no one took care of his glasses man's theoretical guidance knowledge of marketing, he couldn't help but be a little disappointed, turned his head and whispered: "What an idiot." “

The glasses man, who didn't get much praise on Lu Tao's side, walked for a long time, and met Liu Yan's group again, and immediately stepped forward again.

This time, it's different.

I saw him standing next to him and watching for a while, and then he was greeted by Liu Yan, after all, it was a promotion, for every student and teacher who came to stop and watch, Lu Tao made a request, and he must be enthusiastically introduced.

After pretending to listen to the introduction, the man with glasses looked at Liu Yan and said, "Actually, I studied marketing, I watched it for a while, and there are some shortcomings in your activity." ”

How did Liu Yan know that this person had been nagging on Lu Tao's side for a long time, as long as it was a skill or something else that would help sales, she had always been very interested, and couldn't help but say: "What shortcomings, I'll mention them to our boss when the time comes." Although it has nothing to do with professionalism, it can be regarded as the intuitive feeling of customers, if there are really good opinions and suggestions, I can't say that Lu Tao can really adopt them at that time.

Of course, this is Liu Yan's idea.

The man with glasses felt that Liu Yan was very good, at least much better than the other Brocade people he met before, so he couldn't help but say it again.

"Well, it seems like that's the case. Liu Yan said very seriously: "I'll mention it to our boss when the time comes." ”

The man with glasses was happy, with a smile on his face and a sense of accomplishment. There are no opportunities for practice in school, but now when I meet a company to engage in activities, I can see the pros and cons at once, what does this mean? It shows that my learning is not just in books, but has a strong practical ability.

"I looked at the other group, and I guess your group has the largest number of registrations today. He said to Liu Yan.

"Yes, the places where we hold activities are all set by our boss himself, and the number of people is okay, but if you want to talk about the number of registrations, it is estimated that the number of registrations will be the largest on our Lu Zong side. “

After staying in the company for so long, Liu Yan is grateful to Lu Tao from the bottom of her heart. She used to sell computers, and she was often angry, and her performance was not good, but since she joined Brocade, under Lu Tao's teaching, her performance can be said to be thriving, and her monthly salary commission is increasing. More importantly, basically there will be no anger, the quality of customers is relatively high, and Lu Tao who led himself into the industry is grateful and worshipped.

"Your performance should be high in your company, right?"

"No, it all depends on the support of teachers and classmates, and the best thing we do is Mr. Lu, who sometimes does more in a month than I do in half a year. Liu Yan was modest, of course, what she said was actually the truth.

"So powerful?" People who study marketing have some admiration and admiration in their hearts when they hear that they are so good at sales.

"Yes, for this event, all the planning is done by our Mr. Lu, we are just running errands, and our Mr. Lu is really good. Liu Yan emphasized again.

"That's pretty impressive. ”

"Well, our boss is not only good at sales, but also very hard-working, and he came with us today. ”

"Oh, which is your boss?" said the man with glasses, seeing a few people, all wearing the same advertising shirts, judging from the temperament and dress, he didn't think who would be the boss among these people.

"It's the one with a big beautiful woman next to me, who came over with his girlfriend today. Liu Yan said.

The man with glasses had a strange expression and twitched a few times.

"No wonder he ignores his own love, he is the boss of his feelings? The planner of this event? Also, he pointed out the shortcomings in his activities, and he must be unhappy. Hehe, the boss of this company really doesn't have much stomach. ”

Even if I think so, there is still another voice telling me that if people can do this, they must be outstanding, but they don't want to admit it.

There are people in the school at any time, so the table needs to be guarded all the time, and students or teachers come to inquire and someone must explain.

Taking advantage of the gap between meals, Lu Tao visited several groups.

"How was the promotion effect in the morning?" came to Hong Yong's side, Lu Tao asked directly.

"There are a lot of Cokes, but I don't know the details if I go back to register later. “

"It doesn't matter, let's mainly look at the number of people who register, as for the registration later, you can pay a return visit when the time comes. Lu Tao encouraged.

"There are still a lot of registrations, and there are a lot of interests, and everyone thinks it's very good to buy reagents and consumables in the future, and they all think it's very good, saving them the time and energy to look for everywhere, and they all say they want to go back to register." “

"Well, the platform must be good. Lu Tao nodded, e-commerce is a development trend, and experimental supplies are also one of the directions, and things that have been verified by time will be wrong. If the instrument is not easy to say, after all, it involves specific configurations, and it is likely to need bidding, which is more complex and difficult to operate.

"How many people are registered?" The number of people registered on the platform, Lu Tao's attention is far less than the number of people registered.

"Our groups are in different places, it is estimated that there should not be many duplicate registrations, just now I took a special look, our group, the number of registered people should be more than 800 people. Mr. Lu, what about you?"

"Hehe, a little more, it's close to a thousand. Lu Tao said with a smile.

"The other groups should not be much different either. Hong Yong nodded, very happy. "Then just one event, wouldn't there be more than 3,000 people registered?"

More than 3,000 people sounds like a lot, but how many people are there in the entire Shenyang Institute of Chemical Technology? Including all the faculty and staff, there are only more than 16,000 people, and we have to exclude a few colleges such as 'computer science and technology, economics and management, foreign languages, and physical education'.

It is estimated that there are only 10,000 people who are really related to Lu Tao's business, but in just one morning, more than 3,000 people have registered, accounting for one-third of the number, which is definitely a large proportion.

"After all, the school is mainly based on chemical engineering, so there are more students and teachers in this area, if it is other schools, other schools in the province, it is estimated that there are not so many. Lu Tao was also very happy and said with a smile.

"Try to get more people to register in the afternoon. Hong Yong was full of confidence, his face was a little flushed, and he didn't know if it was because of excitement or because he was frozen by the cold weather.

Lu Tao said: "It should be about the same, there will be bottlenecks, in total, just those people, can have one-third of the people register, it is already a good result." As long as we can convert even one percent of the more than 3,000 people registered, it is more than 30 customers, and there should be more than that. “

"Yes. ”

Not only Hong Yong was very excited, but also Liu Yan, Cheng Liang, Brocade's computer team, Yan Chun, were also very happy, and admired Lu Tao's marketing campaign to register and send cola.

As Lu Tao thought, in the afternoon, the number of people was much less, and it was enough to receive a bottle, and there was no shamelessness to come and receive it again and again.

Everyone also has a general understanding of the platform promoted by Brocade, Taobao, a good website name, is not only easy to remember, but also has a good meaning.

Not only the students are interested, but there are also many teachers, and from their point of view, there is still a little difference. While recognizing the functions of the platform, there were also worries, and even questioned and suggested on the spot.

In this regard, Lu Tao asked the people in each group to carefully record the customer's suggestions, whether it is for the company or the platform, they cannot be left behind. A company, in addition to product quality-oriented, should also be customer-centric, listen more to the opinions of customers, consider everyone's ideas, for the development of enterprises, is definitely a very beneficial thing.

When he flipped to the proposal that the man with glasses recorded by Liu Yan said, he couldn't help but shake his head. He may not be as good as him in theory, but in practice, how can he deal with customers more often than he can compare with a college student who has not yet graduated?

Do you really think that after reading a few books, you can fully apply it? Wouldn't you be able to become a CEO out of thin air, win Bai Fumei, and reach the pinnacle of life?

So many people who study marketing and are entrepreneurs have really not heard much, but they have heard a lot of so-called masters who help enterprises with planning, marketing plans, and training. It is nothing more than advocating success learning, inspirational learning, and chicken blood and chicken soup. The purpose was to sell his course, but he didn't know how effective it would be.