Ask for commuter passes and recommended tickets!

In the ensuing time, Matthew made relevant preparations, whether it was for his personal promotion or for other aspects of hype, he fully cooperated with the crew's plan.

Although the publicity cost of "The Scorpion King" is only more than 10 million US dollars, this is the 21st century, and this money can still do a lot of things.

In terms of the Internet, on the homepage of Yahoo Entertainment, the largest entertainment website today, there will be news related to "Scorpion King" released almost every day, especially Matthew, who is the center of publicity.

Yelena Boyard has been mixed up with Yahoo Entertainment's editor-in-chief, and after Matthew provided news about the special hobbies of the famous British actor Johnny Lee Miller, as well as a hidden sponsorship from the crew, she would tout Matthew every few days.

As for Johnny Lee Miller, Matthew has already offended him to death anyway, and it doesn't matter if he adds a little more, the two must be enemies when they meet, and this can be regarded as squeezing the last bit of residual value that Johnny Lee Miller has for him.

However, Matthew didn't mention that Angelina Jolie still had a videotape in her hands, and Johnny Lee Miller was offended if he was offended, and there was no need to provoke Angelina Jolie again.

If it weren't for Winona Ryder's non-disclosure contract, he would even plan to find a time to sell Winona Ryder in exchange for more resources.

If you want to climb up, you always need a place to step on it.

In this era, Hollywood's commercial entertainment films, although they are still based on traditional publicity methods, are gradually attaching importance to the role of the Internet, and the official website of "The Scorpion King" not only updates relevant information in a timely manner, but also sets up a huge countdown timer to remind fans how many days there are before the release of "The Scorpion King".

In addition, with the publicity momentum of "Scorpion King", the number of followers on Matthew's personal blog has also exceeded the five-digit mark, and there are many people who are attracted by his appearance in the film.

This group of people is also the group that expresses the strongest desire to watch.

"Just rush to the blogger's figure, I will definitely buy a ticket to go to the theater after the release!"

"Support! Bloggers are both handsome and good-looking, they are my type of people!"

Statements like this appear on the message board of Matthew's blog almost every day.

Matthew has also been updating his blog without stopping, from stills from the film to posters to recent photos of himself, two or three times a week.

He roughly knows that social networking sites are the future, and social networking sites themselves can create stars.

Then there is the traditional hard and wide, such as subway stations, aircraft factories and large squares and other densely populated places, Universal Pictures has invested a lot of resources for the crew, and the related huge posters can be easily seen, and the commercials appeared on the big screen and electronic billboards in Times Square in New York half a month before the release.

In terms of soft publicity, Universal Pictures has also done the same, such as the internal screening of "The Scorpion King", the praise rate of the film preview screening will exceed 95%, how hard the actors worked during filming, how many difficulties the crew encountered and worked hard to overcome, and other advertorials appeared in newspapers and magazines one after another.

Publicity and marketing, the crew includes everyone inside, and what they say may not be the truth, but it must be the most beneficial to the film.

In today's era of Hollywood, compared with the increasingly picky taste of the audience, although the film industry has been greatly improved in terms of technology, there is still not much innovation in the plot and script, but the routine and pattern are more serious.

In fact, the methods used by the crew of "Scorpion King" are not difficult, even a layman like Matthew in publicity and promotion can see it, one is to highlight the protagonist, such as the actors, the crew's strategy is very clear, completely with him as the male protagonist as the propaganda point;

There are also plot scenes, plots and scenes occupy an important position for the promotion of a movie, many movies often use plot twists, confusing or magnificent scenes to highlight this point, the crew of "Scorpion King" focuses on promoting action scenes, what cold weapon action classics, action design is the best in five years and other slogans, shouting is also earth-shattering.

Then there is the scandal of the main actors, initially the crew wanted to create a fake love affair between Matthew and the heroine Kelly Hu, but after it had to be canceled because of the objective situation, this aspect was changed to promote Kelly Hu, Kelly Hu has entered the crew of "X-Men 2", Universal Pictures has reached an agreement with Twentieth Century Fox and the actors, about the unspeakable things between Kelly Hu and Wolverine, described episode after episode in newspapers, magazines and the Internet.

It doesn't matter if it's true or not, it's important to attract attention.

In order to attract actors, to attract public attention, so that potential audiences can be attracted to the theater to buy tickets in the future, it is not a matter of deception and lies.

Approaching the end of March, the time for the release of "Scorpion King" is getting closer and closer, and Yahoo Entertainment contacted the crew of "Scorpion King" as agreed, saying that they wanted to conduct an online interview with Matthew.

Whether it is the crew or Matthew, there is naturally no reason to refuse.

Since the 911 incident, the ability of the Internet to spread has been further verified, and the Internet means the future, which has become the consensus of many people.

"When did you become so positive?"

In Yahoo Entertainment's Los Angeles branch, Matthew sat in a live webcast room, ready to be interviewed by Elena Boyar, and before it began, he asked curiously, "You took the initiative to win such an opportunity for me?"

He knew that Yelena Boyar had recently been promoted and had a certain amount of power in his hands.

Yelena Boyar lowered her voice and said directly, "The information you provided has given me unexpected gains, and this should be regarded as a reward." She pushed a piece of paper in front of Matthew, "These are all questions to be asked later, I communicated with the crew in advance, have they prepared for you?"

"It's all set. Matthew doesn't mind being a marionette on the set at such a time, "It's just that the answer is a bit long, remind your typists, you guys to be quicker." ”

In addition to Matthew and Elena Boyar, there were several staff members at the scene, some of whom were responsible for the text entry of Yahoo Entertainment's interview chat room, some were responsible for taking pictures of the on-site interview and then transmitting them to the chat room, and some were on-site technical support......

Although Internet interviews are not as high as TV shows, they are also well prepared, and for an actor of Matthew's level, it is not yet time to pay attention to and emphasize the compulsion, and fame and resources are real.

The preparations were ready, the time was almost up, and after an editor came over to inform Matthew and Yelena Boyar, the web interview officially began.

Matthew had a computer in front of him, and he could see that Yahoo Entertainment's Internet chat room was crowded with many people, and by the time the interview began, the number of people had easily exceeded 10,000.

Elena Boyard didn't ask any more questions, and the entry clerk typed out an introductory introductory text first.

"Matthew Horner can be said to be an iconic figure among Hollywood's new actors, with sharp eyes, a rock-like resolute face and a tall and strong physique, allowing him to shoot action scenes without anyone feeling out of place. In fact, he has starred in similar action films before, such as "Gladiator" and the Scorpion King in "The Mummy Returns" last year. However, the recent Chuck Russell-directed film "The Scorpion King" has developed Matthew Horner's strengths and talents to a new limit......

Seeing this text, Matthew himself scratched his head embarrassedly, is this talking about himself?

However, his skin is thick enough, and he will confirm in the next second that this is himself!

The lie is repeated too much, and it becomes true.

Around Hollywood, from actors to crews to film companies to news media, it was the truest lie-making machine he had ever seen.

"This kind of environment ......," Matthew muttered to himself, taking advantage of the fact that the interview had not yet begun, "it suits me perfectly." ”

A pure and white entertainment circle, he doesn't know if there is one in this world, if there is, it is definitely not Hollywood, if Hollywood is this kind of circle, it is estimated that people like him will not be able to get ahead in his life.

As a villain, staying in the middle of a bunch of saints is too eye-catching, and you will inevitably be ostracized collectively, but hiding in the middle of the same group of villains will be like a fish in water.

The door to the interview room was pushed open from the outside, and a bespectacled editor walked in, leaned over to Elena Boyar, whispered a few words in her ear, and Elena Boyar nodded lightly and said, "I see." ”

The editor then left the interview room.

While the entry clerk was still tapping information about Matthew's past productions and roles, Elena Boyard said to the photographer, "Pause for photos. Then he told the entry clerk, "Continue to enter the text, don't stop!"

Then, she looked at Matthew, lowered her voice slightly, and said directly, "Someone broke the news to the gossip tabloids, saying that I was your secret girlfriend, and took out a few photos of me entering and leaving your house, is there any mistake!"

Matthew shrugged slightly, "It must have been some time ago, when you went to visit my door, you were photographed by the paparazzi." ”

"That's how it should be. Elena Boyard went to see Matthew once last week, and she was not very good-tempered, and said angrily, "Is this world crazy? I, a gossip reporter, can also become the object of scandal in other people's mouths?"