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Santa Monica Commercial Plaza, on a building, a group of workers have just changed the advertisement, the previous Motorola mobile phone poster, turned into a brand new movie poster, the poster shows a stout man standing with a sword, the bare upper body line is like a marble carving, which is particularly eye-catching, and the subtitles of Matthew Horner as the Scorpion King next to him complement the characters.

This is a huge poster advertisement for "The Scorpion King", and Universal Pictures chose such a location to release the hard broadcast, also because the Santa Monica Business Center is one of the most important business centers in the entire Los Angeles area.

In a café near the commercial plaza, a handsome young man sat next to the window seat, and he seemed to be in a very good mood while drinking coffee and reading the newspaper.

"Hey, Paul!" someone came over to say hello, "There's a party this weekend, are you going to it?"

"This weekend? No, I don't have time. ”

Just as he refused, a young girl entered the café, glanced at the young man as she passed, and immediately showed surprise on her face, and walked over in two steps.

"You...... You're Paul, aren't you?" The young girl looked at the man and seemed excited, "I'm your movie fan, and your starring in "Fast and Furious" is fantastic!"

Paul Walker smiled like a sunny look at the girl, who took out a notebook and a pen from her bag, handed them to him, and asked, "Can you sign it?"

"Of course you can!" Paul Walker simply signed his name to the notebook.

The girl's face flushed, she took the pen and disc, and quickly left.

Although he has always maintained his humility, Paul Walker will not deny that it feels great to be a star, since the success of "Fast and Furious", he has become one of the more talked about male actors in the industry, and things like this kind of female fans come to ask for autographs are common.

What makes him the most happy is that the second part of "Fast and Furious" has been confirmed, and Vin Diesel's-stirring stick has been completely excluded by Universal Pictures.

With a sip of coffee, Paul Walker stopped thinking about the disgusting guy and continued to flip through the newspaper, just in time to turn to the entertainment page of the Los Angeles Times.

"Universal's upcoming release of "The Scorpion King" has received unanimous praise on internal screenings, especially several action scenes from actor Matthew Horner, which is highly praised, and this $40 million adventure action blockbuster is about to premiere on April 9 and will be screened in North American theaters on a large scale from April 12......"

In addition to the text report, there is also a large picture next to it, which shows an unusually familiar face, despite being dressed in ancient costume, Paul Walker recognizes it at a glance, this is Matthew Horner.

"This guy has also become the leading actor."

Seeing this, Paul Walker took out his mobile phone, called Matthew, waited for the other side to pick it up, and said directly, "It's me, Matthew." I'm Paul, is your new film about to have its premiere? yes, yes, yes...... If you don't invite me, I'm going to go to the premiere! Okay, that's it! If the crew has no opinion, let them send me an invitation!"

He hung up the phone, left the café, and when he got into the car, he saw that upstairs not far from the front of the car, a huge "Scorpion King" poster advertisement was about to be erected, and that poster was also the familiar face!

"If you're lucky. He muttered, "Matthew is going to be red too." ”

On a street in Burbank, Matthew put away his phone, went out of a cold drink shop, carried a large paper bag, and walked forward in the direction agreed before.

On the other side of the street, the side door of a black MPV car opened, and the tall Elena Boyar got out of the car, chose a place and angle, picked up the camera, pointed the lens at Matthew's side, and kept pressing the shutter.

Matthew posed as if he had suddenly encountered the paparazzi, and reached out to cover his face, as if he didn't want to be photographed more, but Yelena Boyard was unmoved and continued to take pictures until Matthew turned the corner, which stopped.

She put away the camera, returned to the car, flipped through the photos, looked at them briefly, and couldn't help nodding slightly, Matthew Horner was born with good enough capital, plus hard work in the later stage, the photogenic effect couldn't be better.

Although this is a pre-planned street photo, this kind of street photography is also capable of taking a posed photo, which few people can do.

Elena Boyar is not modest, believing that this effect can be achieved on the one hand, because Matthew Horner is in good condition, and on the other hand, naturally because of her outstanding photography skills and absolute first-class level in the industry.

The side door on the other side of the black MPV car opened, and Matthew got into the car, glanced at Elena Boyar, and asked, "How did it work, do you want to do it again?"

"That's it. Elena Boyar removed the camera lens and carefully mounted the camera, "It works very well, let's go." ”

Matthew's cell phone rang at this time, took it out of his trouser pocket, looked at it, saw that it was a spam text message, and stuffed it back again.

Elena Boyar asked, "Helen is rushing?"

"It's not. Matthew shook his head, "Advertising text message." ”

Recently, there has been a tendency for this kind of spam to be rampant.

On the co-pilot, a staff member from the publicity department of the "Scorpion King" crew turned around and said, "Then let's go back?"

The funding for this filming was provided by the crew of "The Scorpion King" and was also part of the crew's Internet promotion.

The staff first asked Matthew, "Where are you going?"

"Send me back to Angel Agency. Matthew pointed to the left, "My car is still with the agency." ”

"What about you?" asked the staff member again.

Elena Boyar loaded her camera and said, "Send me straight to the editorial office, I'm going to process the photos as soon as possible." ”

The black MPV car started and turned out of the street, but in a few minutes, it stopped on the side of the road in front of the angel agency, Matthew said hello to Yelena Boyar, pulled the car door and got out of the car, watched the car go away, and then turned around and walked towards the angel agency.

Before arriving at the door of the brokerage company, seven or eight reporters came to interview, and the security personnel at the door of the angel brokerage company immediately rushed out and covered Matthew into the company.

This situation has been going on for a while, and now it has reached a critical stage of pre-release promotion of "The Scorpion King", Universal Pictures has invested considerable resources in him as the leading actor, and the trailer has been released, Matthew is now treated like a half-star.

Staying at Angels Brokerage until the afternoon, Matthew and Helen Herman went to Universal Studios for a promotional briefing for the crew.

There were not many people attending the meeting, on the actor side, he and the actress Kelly Hu, and the agent of the two people, and on the crew side, Sean Daniel, press officer Belt, Stephen Sommers and director Chuck Russell

"Let me start with the next phase of the plan. Sean Daniel said, "The crew has increased its investment in television, and Kelly Hu is mainly lace in this aspect, and we'll talk about it later, Matthew, you are going to be interviewed by Yahoo Entertainment." ”

He also emphasized, "Universal Pictures will mobilize the platform of the entire group company to promote the film, and I hope that everyone will work together as in the previous stage." ”

Like several other big Hollywood companies, Universal Pictures is part of a large media conglomerate, and the group company is NBCUniversal.

Press Officer Bert then answered, "After your respective plans are implemented, we will mobilize the media to promote the hype and let the news fully ferment!"

"Yes. Helen Herman nodded.

Matthew had been silent, and he could just sit in on it.

"In this way, next Monday and next Friday, we will fully contribute to Matthew's positive news. "Our goal is to attract more teenagers by shaping Matthew into a role model who has worked his way up from a young man to fame." ”

Since the two parties have communicated enough before, Matthew has no problem with this, which is good for improving his personal reputation.

Helen Herman had already talked to Matthew in detail before, and after glancing at him, Matthew nodded slightly, still like that.

These will not only not harm him, but will also be beneficial to him, so naturally there is no reason to oppose it.

The specific plan has been discussed many times before, and what I am talking about today are all matters that need to be paid attention to and paid attention to, and these plans of the crew have been fully supported by Universal Pictures, after all, the investment of 40 million US dollars is not a small amount for Universal Pictures, and Universal Pictures has also invested certain resources.

With the strength of Universal Pictures and a well-planned plan, the publicity effect will not be worse than that of a film of the same scale invested by the six major companies.

After discussing some of the details of implementation, the brief meeting ended with Matthew and Helen Herman heading out of Universal Pictures.

Coming to the parking lot, Helen Herman told Matthew, "Before the release, you will be under a lot of pressure, you should be careful not to talk nonsense, follow the plan made by the crew, don't make assertions, and contact me in time if there is anything." ”

Matthew nodded, "I know, don't worry, I'm not a newcomer to the industry." ”

The recent pressure from public opinion, even if he knows that most of it comes from the hype made by the crew and Universal Pictures for the film, it is impossible to say that it does not affect him at all.

When he sees true or false news about himself in newspapers, magazines, and websites, how can his emotions not be affected? He must always pay attention to the latest situation, and he cannot but read it.

And he is only one person, and when he has emotions, he has no one to talk to, and he can't talk to Britney on the phone for a few minutes, plus she is busy with work, so it's not good to bother her with this kind of thing.

These can only be borne silently by him alone.