"Sister He Wan, do you have cooperation with Mr. Qian's company?"

\t Suppressing the faint pain coming from his arm, Chen Li asked with a chuckle.

\tAfter all, he is the CEO of a company who has supported himself independently, He Wan fiddled with the hanging bangs and put them to her ears, she settled down, and put aside the abrupt embarrassment and the loss of reality first, and said with a reluctant smile:

\t"It's good to have cooperation.,A few days ago, I went to Ginkgo Biloba Garden to put in a plan.,But it didn't take two days to be called back directly.。 ”

\tHe Wan replied lightly, she just happened to pass by today and did a good deed, since Qian Wanli was gone, she had no expectations in her heart, so she didn't want to dwell on this topic any more.

\t "Chen Li, I can see that Qian Wanli is desperate to tie up with Zhang Haoran today, but I can't figure out the details of you and Zhang Haoran, so I have been wandering around you as if I was in heat - I see, you came forward to help Sister He Wan say a word, and there should be no problem with receiving one or two advertisements from Jinyuan International!"

\t Zhou Bin is not stupid, nor stupid, he didn't say anything after sitting next to him for a long time, but he looked at the messy relationship between Qian Wanli, Zhang Haoran and Chen Li, but he was too resistant to beautiful women, and directly leaked out everything he heard and saw today, and Chen Li didn't have time to divert the topic.

\t Chen Li hated itchy, Qian Wanli seemed to be enthusiastic about himself, but his mind was on Zhang Haoran, it was not so easy to bite his hook, and it was impossible for him to put on Zhang Haoran's tiger skin, and simply owe Qian Wanli a favor for what he wanted.

Seeing that He Wan listened to Zhou Bin's words, and there was a look of expectation in his charming eyes, Chen Li hurriedly brushed himself out first and said:

\t "Sister He Wan, don't listen to Zhou Bin's nonsense, people are always billionaires, where can you listen to my student for no reason?"

Seeing that He Wan's beautiful eyes had a loss that could not be concealed, Chen Li couldn't wait to slap himself, thinking to himself, thinking in another angle, He Wan may not be the bait that can lead Qian Wanli to bite the hook.

Thinking of this, Chen Li said again,

\t "Sister He Wan, your company's plan for Ginkgo Garden, let's hear about it, maybe I can give you an idea." Although I studied economics, I also like advertising planning, and I want to get an internship at a company and get a long experience......

\tThere was no reason for He Wan to refuse.

\t Chen Li wants to give an idea is kind, even if he can't say any valuable suggestions, with Chen Li's righteousness and courage today, He Wan will not hide a plan returned by Jinyuan as a treasure, thinking of missing out on Qian Wanli, he is still very disappointed in his heart, and reluctantly smiled:

\t"You are all studying economics, and there should be some contact with advertising planning, so let's briefly tell you about our thinking." ”

Chen Li smiled and nodded.

"Our first project was a multi-media omni-channel campaign, highlighting the background of Jinyuan International as a large-scale real estate group. Graphic, television, radio, billboards, flags, signs, and other comprehensive coverage of the publicity methods, and then with detailed posters, sales brochures, floor plans as the auxiliary, monopolize the main media in important time periods, squeeze other competitive real estate advertising space of the same level, and form a strong momentum with a comprehensive advertising reach rate, so as to create an impression of the reliability and uniqueness of the Ginkgo Garden real estate project to potential consumers......"

Speaking of advertising planning, He Wan immediately revealed a unique free and capable professional woman, and there was also a spontaneous confidence between her words, which made Zhou Bin, who was used to seeing little girls in school, look at him.

\tChen Li listened carefully silently, and smiled in his heart: The advantages of this plan are obvious, atmospheric, comprehensive, and competitive, but the disadvantages are as prominent as the advantages.

\tImpression advertising company may be very professional in advertising planning and production, but the understanding of such a large customer is so little and so shallow, which just shows that it is extremely unprofessional, and it also seems that He Wan is still very immature to lead this company!

\tChen Li was a little excited when he heard this, but he was curious about the story behind He Wan, He Wan still lacked work experience, and she was only twenty-five or sixteen years old, she should not be the founder of Impression Advertising, how did she take over this advertising company? Is it a family business? What happened to the family that made her have to take over the company?

\t"Within two days of sending this plan, it was directly returned,"

\t He Wan didn't know that Chen Li's mind had already flown to the sky, speaking of this, her expression was a little lost, seeing that Chen Li didn't mean to interrupt, she continued to speak,

"To tell you the truth, this case of Ginkgo Garden is really important to our company, after the first plan was returned, I took the company's creative team, pondered for a long time, several days and nights, and finally found out that it was the problem. The reason why the plan was returned so quickly is precisely because we were preconceived and thought of the real estate background of Jinyuan International, and the planning direction was to be able to match the strength of Jinyuan International, and we did not have a detailed understanding of the specific project and did not do a detailed market survey of the first phase of the Ginkgo Garden. ”

Hearing this, Chen Li smiled in his heart, and the impression that the company was able to discover this in time, and it was not hopeless.

"Drawing on the first experience, I made a special trip to Ginkgo Garden, and had a multifaceted understanding of the overall situation there, and asked someone to find some people in the real estate industry for consultation, only to find out that the first phase of the Ginkgo Garden project was not so smooth, and the development of Jinyuan International did not seem to be as strong as the outside world sees. Even the development of Shangdong New Area, which was in the limelight during this period, showed no signs of active participation. This is a bit out of line with Qian Wanli's character...... Qian Wanli was born in a state-owned enterprise, and after leaving a state-owned enterprise, he worked hard in the business world, relying on his vision and courage and never letting the opportunity slip away from his eyes. Anyone knows that the development of Shangdong New District is already a sure thing, and Qian Wanli built the first phase of Ginkgo Garden in the planning area of the university town east of the main city and near the new district long before everyone, but there has been no new action since then. Such a situation is indeed a bit strange. ”

\tHe Wan also showed a thoughtful look on her face as she spoke, obviously she usually thinks about this matter a lot, otherwise she wouldn't have just mentioned it and become like this.

\t"Sister He Wanli's research on Qian Wanli is quite thorough!" Chen Li said with a smile.

\tListening to Chen Li's praise, He Wan's pretty face slightly pale:

\t "The more you go in front of doing business, the more profitable it is, Jinyuan International is a well-known real estate enterprise in the commercial city, and I don't know how many people are always paying attention to its movements, even if you can't grab the first bite of food, you can also get some soup to drink, so there are not a few people staring at Qian Wanli, and I have listened to what others say. If I could think about it so much, impression advertising wouldn't have to work hard to maintain. ”

\tIn the past, Chen Li had done a paper to study the case of Ginkgo Garden, but he had not bothered to study Qian Wanli before. Where did he think that there would be today's encounter before, and what to do with studying Qian Wanli?

\t But at this time, listening to He Wan talk about this, Chen Li's previous cognition, what he lacked about Jin Yuan and Qian Wanli quickly plumped up, but he encouraged He Wan to continue with a smile on his face:

\t "Sister He Wan, you continued, I think what you said is quite reasonable, and the second plan taken out by Impression Advertising must be nine out of ten." ”

\tWhere could He Wan hear the smile in Chen Li's words, and pulled back the sideburns that fell down at some point, this seems to have become a habit when she works, capable, neat and tidy, and continues the topic just now:

"Combining the recent situation of Jinyuan International with the sales of the first phase of the Ginkgo Garden, I suspect that there may be a problem with the funding. In response to these circumstances, we have just made a second advertising proposal, which has made changes to the original and significantly reduced the advertising budget. TV, radio these multi-dimensional advertising forms of high cost, low timeliness, basically abandoned, outdoor advertising is only in the CBD flow of people gathering area, more to add print advertising resources, direct advertising focus on the city's junior high school near the school, improve the attention of potential consumer groups...... In short, it is to reduce advertising costs as much as possible. ”

\t After talking about this, He Wan let out a sigh of relief, the expectation in her expression was mixed with anxiety, she was still a little confident in this plan, even in front of Chen Li, who was not very familiar with it, but she inexplicably wanted to get some kind of recognition.

\tChen Li frowned slightly and thought for a long time, and He Wan didn't bother him.

These things have been accumulated in my heart for a long time, and I have discussed them over and over again at the company's meeting but there is still no result, as the CEO, the whole company is looking at He Wan, even if she is anxious to the extreme, she has to maintain a confident state in front of people, and she is really a little tired.

\tWhen I talked to Chen Li at this time, it was more like pouring out my boredom, and I didn't expect Chen Li to give good advice that could help him.

\t"uh...... Ha ......" Chen Lihu stretched out his waist and lay on the bed for half an afternoon, the tiredness on his body was gone, and he rubbed his body to sit up.

\tHe Wan was hesitating whether to help with it, and Zhao Yang, who was standing next to him, had already caught up and helped Chen Li put on a pillow and sit up.

\t After listening to this for a long time, Chen Li already had a bottom in his heart, He Wan did not do a specific investigation and understanding of Ginkgo Garden when he made the first plan, but only started from the impression that Jinyuan International has always given people, and it was a matter of course to be rejected.

However, He Wan's reaction was also very shrewd, and she quickly found the problem, realizing that the first phase of the Ginkgo Garden project seemed to have a financial problem, so in the second plan, the expenditure of the advertising plan was greatly reduced, but it could not solve the substantive problem.