030: Geely's new advertisement

ZT's automobile production base has been under construction for almost a month.

At the beginning, Zhao Tian gave 300 million yuan to Lao Chang, and the main use was for the construction of trial production workshops and power centers. Although the highlight is these two, the other production process plants are still operating at the same time.

After all, it takes more than just one or two core components to build a complete car.

At the same time, the construction also includes the plant containing the four major processes of automobile production.

The four major processes of automobile manufacturing are stamping, welding, painting, and final assembly.

In these four processes, stamping is nothing more than the application of external force to plates, strips, pipes and profiles (Note 1) by presses and dies to produce plastic deformation or separation, so as to obtain the required shape and size of the workpiece.

Welding, in fact, is welding, which is mainly responsible for welding the stamped workpiece together and then using it.

The painting process, in the eyes of ordinary people, is spray paint, coloring or something. In fact, in the automotive industry, including many other mechanical industries, painting is a very strict system work. It can't help but ensure that any product sprayed has a certain degree of protection and decoration, and it is an important means of rust prevention and corrosion prevention for many mechanical products.

As for the final assembly process, in the automotive industry, the final step is to assemble and combine important components such as the body, engine, and gearbox. In this step, the level of assembly technology will directly affect the performance of the car. This is just like makeup technology, the same cosmetics, let two women with different makeup levels to use, after one makeup, it may be as beautiful as a fairy, and the other may turn into a ghost.

In fact, the trial production workshop that is often built for ZT company first is essentially the last link of the four major processes, the final assembly link.

Because when all the components required to make a car are ready, they are installed in the final assembly workshop and then sold off the assembly line.

It's just that for Zhao Tian, because all the models he will produce and market in the future must include a safety system, so in the construction process of the stamping workshop, he put forward a lot of points to pay attention to, and must leave enough space for the safety system to be designed.

At the same time, in the final assembly workshop, that is, in the last process, let the old man find a way to connect the electrical press in parallel with other presses, so as not to cause the second installation due to the electrical problems of the car in the later stage.

Zhao Tian looked at his automobile production site, this nearly a month, the major factories have begun to take shape, the power research center and the trial production workshop of the plant, because it is the top priority, the main building has been built, it is just about the later decoration and machine.

As for the temporary office building, after getting sufficient funds from Zhao Tian, after the temporary design, two floors have been leveled, and the rest will be completed soon.

Seeing that this step-by-step work was in a hurry, but it was carried out safely, Zhao Tian was also a little comforted in his heart, at least it was worth it to exchange money in a hurry.

Geely over there.

The 'Dream Era' model that Zhao Tian cooperated with has passed more than a month since the beginning of the cooperation.

Recently, Zhao Tian also saw from some relevant media that Geely Automobile has begun to promote the 'dream era' that will be listed. In the publicity, the most eye-catching thing is that Geely Automobile's new model this time is actually the same as when BYD first listed the 'Four Beauties', and chose to be listed globally.

Looking at the domestic car companies in China, although some car companies have always made certain achievements in the export of cars. However, most of these achievements have been achieved by selling cars to some backward countries and regions.

Of course, from a certain concept, this can also be regarded as an export sale, but from the perspective of profitability, I don't want to say more.

This time, Geely Automobile chose to go public in the world, whether it is a developed country or some economically rich developing countries, there are advertisements for Geely Automobile to promote.

This is the confidence.

Geely Automobile has set the slogan of the "Dream Era" car as: Let the dream become your life, and the life is the dream!

Compared with many old foreign car brands, many of their car advertising slogans will be remembered and talked about by everyone. However, among the many domestic car promotions of Huaxia Automobile, there were few impressive slogans in the past.

Among them, there are some car companies, every time they publicize, they will hang their patriotic feelings on the slogan. Like what to support domestic production, to be proud of the Chinese people, to drive a Chinese car, to take the Chinese road.

I don't know, consumers will also be tired.

For this kind of thing, once or twice, everyone may also inspire patriotism in their hearts, but some businesses, again and again, again and again, three and shameless times are like this, it really makes people want to spit out his overnight phlegm, ask him if he is salty.

Geely Automobile this time, even in the advertisement, has straightened its waist.

In the publicity, Geely Automobile also directly released the quotation and configuration of the 'Dream Era' model.

Brand: Geely - Dream Era.

Guide price: 156,800~25.68.

Displacement: 2.0T.

Max horsepower: 310Ps.

Length, width and height: 5130×1935×1888mm.

Transmission: 6-speed automatic manual system.

Curb weight: 1788kg.

Fuel consumption at 90km/h (100km): 6.4L.

There are other more detailed parameters, so I won't go into them one by one.

When such a vehicle parameter data appeared, it did not attract too many people's attention at first, after all, it is a domestic car in Huaxia, no matter which new car is listed, it can get general attention, it can be regarded as burning high incense, and it is expected that others will cast their eyes on it.

But with the overwhelming advertising of Geely Automobile, some automobile-related media have begun to focus on this new car.

From the price point of view, the 'Dream Era' vehicle is basically around 200,000, which is already the threshold for buying a mid-range car.

Among the mid-range MPVs, GM's GL8, another 'mythical beast' model, occupies a relatively large market share.

Gradually, these automobile-related media began to compare the two cars. In terms of overall price, the 'Dream Era' is nearly one-third cheaper; in terms of cost performance, the most important fuel consumption of the two, GL8 as a rice machinery, has always been an oil tiger style, and everyone will be defeated, and the gap with the 'Dream Era' is even more large; as for the comparison of other details, because the 'Dream Era' new car has not yet been put on sale, it is not easy to make too much speculation.

But just from a few big comparisons, Geely's 'dream era' seems to have a bit of a complete GL8 trend.

With the increase in Geely Automobile's publicity efforts, the attention of more automobile-related media has increased, and many consumers in need have also begun to pay in-depth attention to it.

For a while, the 'era of dreams' has begun to make some people impatient.