084: Same sales strategy

The original eight engines ranged from 1.0 to 1.6 litres, with two power figures for each model.

Although it is known as a small displacement engine, in terms of power output, it may not be small.

Take the power data of the 1.0-liter displacement superturbo technology, its rated output horsepower has exceeded 170Ps, reaching the full output horsepower of 175.

The rated power is up to 132K.

In addition to the exhaust volume, that is, the fuel consumption seems to be less, the others are really not smaller than the current so-called small displacement.

At present, the mainstream small and medium-sized displacement vehicles in the market use most of the engines from 1.4 liters to 2.0 liters, and in these ranges, the power data is generally between 100Ps and 200Ps.

This also means that engines with ST technology can be compared to the current highest level in the small displacement category with a small displacement of 1 litre alone.

The biggest advantage of the small-displacement engine using ST technology for the current market is not in terms of power and other data, but its suffocating energy utilization rate and the fuel-saving effect it brings.

Far more than 60 percent and 40 percent more energy efficient than conventional naturally aspirated and turbocharged respectively, meaning that ST engine technology can save at least half of its energy consumption at the same distance.

According to the data of the 1.0-liter small-displacement engine itself, its fuel consumption data for 100 kilometers is about 3L.

Such fuel consumption data, not to mention compared with cars of the same level, even the kind of eight-hand scrap motorcycle that emits black smoke, fuel consumption is much higher than this.

The average kilometer is less than two cents and a half, which is to let those motorcycle people who are basking in the sun and scolding in the wind and rain know that they must smash two wheels.

You must know that they are 'two wheels and one run, Sanmao is gone', 'two wheels are moving, Sanmao is clean', such a gap is by no means something that ordinary people can bear.

However, this time, more than 90% of the materials used in engine manufacturing are cast iron, so the original data scheme with aluminum as a reference is no longer possible.

In this way, the original measurement data may be affected in part.

As for the differences, when the Loongson series engine was tested, the average difference between cast iron and aluminum was about 20%.

This also shows that this batch will use cast iron as the raw material of small displacement engines, and the original data will also be discounted by about 20%.

Even so, based on the attenuation data, it is more than 30% higher than the performance of the engine with the same level configuration in the market, which has a great advantage.

With all the things that made Huaxin Company fire on all fronts, Zhao Tian can be regarded as unloading the boulder that has been backlogged in his heart recently.

The reason why he can be relieved is that the natural ST technology engine gives him enough confidence to be proud of the automobile market.

And he believes that as long as Huaxin Company announces sales to the market, it will definitely occupy a good share soon.

It's just that before he was happy for too long, Zhao Tian was a little worried.

Although the main purpose of using cast iron to manufacture the engine is to alleviate the current financial pressure on the group, it also wants to improve the current downturn of Chinese automakers in the auto market.

With this level of consideration, Zhao Tian had to start thinking more about the latter.

After all, 'when the engine rings, there are ten thousand taels of gold', and as long as the ST technology engine is built, it can make money.

However, the current state of collective downturn of domestic car companies is not necessarily.

As a result, Zhao Tian began to consider whether to adopt a differentiated sales method in the same way as the original sales strategy of the security system.

As for not selling to those joint venture car dealers and the like, it is impossible.

After all, the free buying and selling market, even if it is unfair, cannot be sold to others.

If you don't make money, it's a turtle egg!

With such an idea in his heart, Zhao Tian began to think about how to operate.

It's just that the engine is very different from the safety system after all.

As an auxiliary auto part, the safety system is ultimately in the category of 'auxiliary', but the engine, as the heart of the vehicle, is indispensable.

Such a demand relationship also determines that the sales methods of the two products will definitely not be exactly the same, nor can they be exactly the same.

In addition, these eight small-displacement engines, as the promotion of ST technology, will inevitably be a signboard for the future 'Loongson' to the market.

In addition, the models used in small-displacement engines and the price positioning of vehicle products must be isolated from those equipped with 'Loongson'.

After considering this, Zhao Tian was ready to first formulate the rules for use when selling: the price of the vehicle matched by the small displacement engine must be less than 150,000.

In this way, it is possible to avoid a possible 'collision situation' with the model equipped with the 'Loongson'.

Otherwise, there will always be some unscrupulous merchants, relying on the high performance of ST technology, to fool some consumers who don't know much about cars.

After all, many businesses have no bottom line, which Zhao Tian has to guard against.

Another thing to consider is the choice of the scope of the sales target.

Since we have the intention to sell to all markets, we will naturally treat them as 'those who come are customers'.

However, considering that some domestic car companies want to come out of the impact of this tariff reduction, Zhao Tian has to think of some tricks to make those joint ventures and foreign-funded car companies that have benefited from this time lose their original advantages.

The most direct approach is undoubtedly the same as the original sales strategy of the safety system: to provide differentiated price treatment to limited car companies.

Naturally, in this ST engine sales, domestic car companies only need to earn a corresponding average profit, but for other car companies, they can double the profit.

With these two points, Zhao Tian believes that the current predicament of the group and the downturn of domestic car companies should be solved.

After Zhao Tian informed Qingqing of the specific implementation, he asked her to start doing it.

After Qingqing took over, he first ventilated with Lao Chang, and then began to start from the three major car companies.

It's just this news that has fertilized the people of the three major car companies.

You must know that when I first heard that Huaxin Company began small-scale production, these three companies all sent their own second-in-command, and they had no face and no skin to grind out a monthly supply of 2,000 engines.

Now that the problem of raw material supply of Huaxin Company has not been solved, it has actually begun to sell in large quantities, how can it not be suspicious.

It's just that in the spirit of awe of the Universe Group, although the senior management of the three car companies does not believe it, they also have to believe it.

Because they know that where the Universe Group is engaged in industrial manufacturing like them, it is simply magical, and they can conjure anything they want.

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