"The competitive pressure in the mobile phone industry is also increasing, and these new mobile phone brands in China are selling cheaper than one in order to seize the market. No wonder foreigners reject us, even I think this kind of competition is too miserable. Tan Zongqin is studying the mobile phone market and preparing for the main route of the next mobile phone.

When cats first made mobile phones, smartphones were still "rare", and there were almost no other opponents in China except Apple and Samsung. And Apple is taking the high-end route, and Samsung is less cost-effective, so the rise of cats is smooth.

At that time, cats also had advanced modeling design, and now many people have learned cats' modeling design, and the aesthetic level has improved rapidly, and this big advantage has soon disappeared.

After the emergence of other excellent brands in China, cats are more dangerous.

Fortunately, at this time, the Corat and Lion series have been sold to the end, and the sales have gradually declined, and Xiaomi VIVO These brands have just come out, and the cost performance is not high, and the cats still have an advantage in the next two years.

HOWEVER, TAN ZONGQIN HAS SEEN A FARTHER FUTURE, AND FROM THE PRICING OF XIAOMI'S VIVO MOBILE PHONE, HE HAS SEEN THE FUTURE CRISIS.

In the future, cats want to maintain their advantages all the time, and they must not treat customers as fools like Samsung, nor can they treat customers as Kaizi like Apple.

In addition to ensuring cost performance, there is another very important thing, which is the positioning of cats.

At present, the positioning of cats is a low-end mobile phone, and the cost performance can be said to be the highest in the world, otherwise it will not be able to beat a big brand like Samsung.

In the high-end route, there is no brand that can compete head-on with Apple, and Huawei mobile phones are still very average.

Huawei mobile phones are not as good as cats, and if you want to confront Apple head-on, you have to do it in a few years.

Tan Zongqin considered that most of the domestic mobile phone brands are taking the low-end route, and the competition in the low-end mobile phone market is bound to increase a lot.

If the cats do not make changes and upgrades, I am afraid that they will not be able to maintain the first brand in China, and it is even more impossible to become a first-class brand in the world.

Tan Zongqin is ambitious in the field of mobile phones, and he hopes to make a world-renowned brand like Apple and Samsung. Even without the threat of Xiaomi's vivo mobile phone, Tan Zongqin is ready to enter the high-end market.

After three years of accumulation and vigorous investment, the technical level of cats has made a qualitative leap. Coupled with Jiangyan's powerful software technology, Tan Zongqin has a great confidence in making a high-end mobile phone.

Tan Zongqin convened the company's elite to study the market, designed a mobile phone, and submitted it to the office for review.

"Manager Tan wants to enter the high-end market, but Apple's mobile phone is just like the sky, and it is not easy to grab food. After reading the design report, Xia Ming fell into thought.

According to his usual way of thinking, when a competitor is in full swing, it is best not to go head-to-head.

Entering the high-end market is not a casual talk, but a matter of money, in case the mobile phone cannot be sold.

"Judging from the design report, the new phone has enough features to be comparable to Apple's, and I am more skeptical that the technical level of the cats can achieve this level. Yue Qin said.

If the function of the new mobile phone can really be as stated in the design report, Yue Qin doesn't mind trying it. Although Apple's mobile phone is very strong, it can't occupy the market.

"Most of the functions should be fine, but the core components are probably difficult. The production of the highest matching chips is limited, we can afford it, and people may not necessarily sell it. Sun Chuan said.

"Nowadays, the chip function has doubled in less than two years, but it takes time for new technologies to be mass-produced, and there are only a few companies that can produce them. We can try to talk about it, but I guess the success rate is low. Jiang Rong said.

Everyone's idea is almost the same, the high-end market must be entered, the difference is only a matter of time and technology.

The office's reply to Tan Zongqin was simple, asking him to talk about the procurement of core components first. If there is a company that is willing to provide cats with the most advanced core components, and in sufficient quantities, the headquarters is willing to let them try.

Tan Zongqin also knew the impact of core components on the function of the mobile phone, and when he handed in the design report, he had a little luck, but the office was really a group of masters, and he was not given the slightest chance to get lucky.

There was no way, Tan Zongqin could only send someone to talk to Qualcomm and Samsung, but Samsung simply rejected them on the grounds that the output was insufficient.

The production of the most advanced chips is indeed insufficient, and the cats have just defeated Samsung in the mainland, and the other party has since regarded the cats as fierce rivals. There is no way to do it in the low-end market, and the high-end market must not let cats enter, which is the idea of Samsung's top management.

Qualcomm's attitude was more ambiguous, and it did not immediately agree or refuse.

Tan Zongqin expressed displeasure at this and asked the business personnel to speed up and figure out Qualcomm's true attitude as soon as possible. With the efforts of business people, in about a week, Qualcomm finally agreed to give priority to providing high-end chips to cats.

"Qualcomm is offering a very high price, and if we agree to their request, the cost of our mobile phone will increase significantly. Geng Mian took this mission very seriously, personally followed the outcome of the negotiations, and participated in the meeting of the cats.

"It's clear that the lion is opening his mouth, maybe we are acting too impatiently. Tan Zongqin said.

The main reason is that he didn't expect Qualcomm to be so shameless, and one priority was provided, which increased the price of chips by 50%. And people look like they love to answer, and they are determined that the cats want to buy their chips.

"MediaTek's chips are also good, it's a big deal to take a slightly inferior route. After all, it is obviously unrealistic for us to make high-end mobile phones for the first time, and it is obviously unrealistic to sell them all over the country as soon as we come. You can first make a flagship machine to test the water, the main business is still low-end mobile phones, maybe in two years our chip will also come out. Guo Qi, product sales manager, said.

"I believe that in two years, our self-developed chips will come out, but the functional level will definitely be very poor and cannot be counted on. MediaTek's chip function is still a little worse, but energy consumption is a big advantage. Tan Zongqin pondered.

Of course, he doesn't want to be blackmailed by Qualcomm, and if it is the first time to make a high-end mobile phone, if the cost is too high, it is estimated that the headquarters will not be happy.

But choosing MediaTek's chip, the positioning of the mobile phone is more embarrassing.

The new mobile phone designed by the cats, other functions are enough to reach the high-end word, Tan Zongqin is also sure to make it, if the chip can't keep up, many functions will definitely not be as good as the design.

At that time, it will face the same embarrassment as domestic cars, the styling and other functions are good, but the engine is not good.

Users are not stupid, if the engine is not good and the price is high, not many people will definitely buy it.

But the price can't reach Apple, why can it be called a high-end machine.

What is a high-end mobile phone?