Not only Lin Feng, but the reporters around him were nodding, and they felt something called sincerity from Matthew Horner's words and attitude.

The superstar is indeed different from other Hollywood stars, as sincere as an old friend.

When I go back, I want to write about what Matthew said today!

Many journalists have this thought.

Matthew Horner is far more sincere than the Hollywood stars and directors who come to praise domestic films.

This sincerity is very limited, but for such a foreigner, it is already rare.

A person who has integrated the show into his bones, saying these lofty words has quickly become instinctive, but Matthew is also self-aware, and rarely speaks again.

If you talk too much, you will be timid.

The topic completely shifted to the development of the film offline market.

Not only people from China, but also people from other countries are also very interested in this topic.

To put it bluntly, most of the people who invest in movies in this world are pursuing commercial profits, and except for mainstream Hollywood commercial films, the offline market for other films is actually very average.

Matthew knows that some words are enough to stop, and if you give some advice, you may think that it is an enthusiastic help, and if you don't talk too much, you will become poor and look down on people......

Besides, if Hollywood stuff is copied here, it will definitely be tragic.

Different national conditions, different audiences, and different markets.

Of course, opening up the derivatives market is an effective help for the film industry to take a big step forward.

The film investment here is getting bigger and bigger, and the ability to resist risks by relying solely on the box office is too poor, if the later copyright and derivatives can be done......

Matthew feels that there is still a lot of promise for commercial films here.

There has always been a special investigation on the market dynamics here, and he knows a little about the situation, the income of Hollywood's mainstream commercial film derivatives is as high as 60% or more of the total film revenue, which is much higher than the movie box office, and according to his understanding, more than 95% of the film revenue here comes from the domestic box office and product placement, and the derivative income of many movies is zero.

This is definitely not a healthy development.

Think of Disney's masterpiece "The Lion King", which received more than $800 million at the box office, but the derivative income was as high as $3 billion, and some people even joked that "The Lion King" was a money printing machine made by Disney.

What do you have no money to make a good movie?

As for what to do with literary films, he doesn't know anything.

As soon as half past eleven arrived, and the morning was over, Matthew left the venue, had lunch with Nini, and then left the Magic City Grand Theater.

Originally, it was difficult to attend this film summit forum, after all, the Magic City Film Festival gave "Fast and Furious 5" great resource support, and it is also the most basic courtesy to have contacts with each other.

It was enough to show his face on the first day of the forum, and he and Justin Lin took a flight back to Los Angeles in the afternoon, and "Fast and Furious 5" was about to be released in North America, and there were many promotional activities waiting for them to attend.

Back in Los Angeles, Matthew only had a one-night break, and he participated in a series of promotions for the film in North America.

First, he attended an auction with David Ellison, where Sky Pictures auctioned off some of the cars and props used in Fast & Furious 4.

Among them, the two muscle cars driven by Matthew and Paul Walker during the filming were all sold for more than three million dollars, and some other props were also sold for thousands of dollars to hundreds of thousands of dollars.

This kind of auction can not only promote the film, but also meet the collecting needs of some crazy movie fans, and can also bring direct benefits to investors.

Nowadays, it is the norm for Hollywood to take used props and costumes to auction houses specifically for the expanding market of cinephiles, and even before the film starts, many Hollywood companies have considered the use of residual value.

Like Matthew and David Ellison, they belong to the more conscientious ones, at least the things they sell are completely genuine, and the two muscle cars are sponsored by Dodge and Mercedes-Benz, and they have been carefully modified, even if they are placed in the modified car market, they are also high-quality products.

Some crews look much more ugly, such as deliberately using cheap materials to design more costumes and props during the preliminary preparation, and some fans will pay a higher price to recycle anyway.

Although the auction is for the props of "Fast and Furious 4", the attention of fans will naturally be placed on "Fast and Furious 5" as a sequel.

The sequel to the blockbuster movie has too many advantages.

Today, all of Hollywood suffers from the sequel syndrome, with sixty or seventy percent of the highest-grossing films of the year being sequels, and the remaining twenty or thirty percent being adaptations.

Original films are becoming increasingly hard to find.

This mentality of squeezing every movie clean is called "series culture" in Hollywood, and they use the name of art recycling, which sounds incredible.

Matthew, as one of them, knows this very well, as if everyone is trying to figure out how to squeeze money out of something.

Therefore, in order to extract the maximum value, today's mainstream Hollywood commercial films have been 3D.

As the annual box office in North America is increasing and the total number of viewers is decreasing, Hollywood must find a new way to increase its box office revenues.

Because of this old technology, which has been given a new lease of life, audiences have to shell out more, and the 3D version is generally at least $3 more expensive than a regular movie.

The other is the revenue from product placement.

Today, Hollywood films earn about $2 billion a year from product placement, of which mainstream commercial films contribute 99 percent of it.

Fast & Furious 5 earned $50 million in ad sponsorship, which is the best in the industry.

The film has been released on the other side of the Pacific, and not much has been talked about product placement, which is basically integrated with the content of the film in this regard.

Many viewers may recall the film "Aliens", in which the protagonist uses chocolate chips to lead aliens, which was a classic Hollywood product placement in the 80s of the last century.

Now, if you want to attract aliens in a movie, a pack of chocolate chips is not enough, and advertisers need to come up with bigger baits.

Interestingly, in a documentary released in April this year, director Morgan Spurlock's "The Best Selling Film of All Time" was all filmed at a cost of $1.5 million from sponsors, and the theme of the film was satirical ad placement......

Few people in Hollywood think that they can make money at the box office alone, and advertising placement is a necessary part of business operations, and someone has to pay for the content created, right?

In the week leading up to the North American release, Matthew and the main creative staff of the crew were extremely busy, running an average of two promotional events a day, and even collectively appeared on the "Ellen Show".

Unlike Matthew's dominance in terms of fame and coffee position, both Matthew and the crew members emphasized the concept of home and team more in the promotion.

In Matthew's words, team handsome is really handsome.

What does it mean to be a "gathering of heroes"? Matthew's answer is: Let a group of people first form a team to be strong! So there is the logging fatigue of "Fast and Furious" and such a hot and wonderful "popcorn movie" that is so hot and wonderful that it is frenzied.

At the same time, Matthew and David Ellison also jointly stated that the script for "Fast and Furious 6" is in the works, and director Justin Lin also said in an interview that he will definitely return to this sequel and continue to serve as a director.

'We're going to move on, it's 100 per cent. "In the fifth installment, we have taken the film to a new level, the film is still growing, and the fans want us to continue filming, and this journey is not over yet." ”

At the end of June, the week after the release of "Transformers 3", "Fast and Furious 5" held a huge premiere in Los Angeles, with the entire racing family in attendance.

As an actor, producer and investor, Matthew was interviewed by ABC TV specifically at the premiere.

A red-haired female reporter on ABC asked, "What do you think is the essence and core of the series?"

"When everyone talks about "Fast and Furious", they think of fragrant car beauties and handsome guys. Matthew replied with a smile, "But for me, the core of this series is 'family', but the way it is expressed is unusual. ”

Logging is definitely a concept that can be deeply rooted in people's hearts, and he deliberately emphasizes this point, "In this series we establish a new concept of family, in which the team plays a new role, and we can use postmodern analysis to study the concept of family." For example, the theme of the fourth part is sacrifice and self-sacrifice, and when the fifth part was filmed, everyone was discussing the concept of 'freedom' and how to be free as a family member. The process excites me and I love doing it. ”

The female reporter continued to ask, "Do you usually like drag racing?"

"I'm not a drag racing person. Matthew was also telling the truth, "But in Los Angeles, everyone loves cars, it's a cultural phenomenon, and what you drive is a sign of who you are." Because of making this movie, I have met a lot of people who love cars like their lives, their work, life, and love are all related to cars, and they have endless enthusiasm for playing with cars, and I like this atmosphere. ”

He specifically mentioned Paul Walker, "Paul is a first-class car fan, he has a garage full of cars, but he has a safety agreement with the crew, he can't go drag racing when he appears in this series, and Paul still complains to me a lot." ”

Speaking of this, Matthew laughed, not to mention the things in the crew of "Fast and Furious 1", just filming these two films, he has always gotten along very well with Paul Walker, how can he watch Paul Walker have another tragedy?

Poking out that security agreement through the media can also play a somewhat supervisory role.

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