As the organizer of the Magic City International Film Festival, the Organizing Committee of the Magic City International Film Festival invited a lot of Chinese and foreign people to participate in the film festival, and agreed to broadcast live on the Internet through graphics and texts for the first time, and it is also open to the media.

Lin Feng rushed to the Demon City Grand Theater early in the morning and lined up to enter the second hall of the theater, because he came too early, in the second hall that can accommodate hundreds of people, there are only a few sparse and sparse people for the time being.

Although he is an entertainment reporter, he knows very well that he is an ordinary audience today, and there is no possibility of speaking and interviewing at such a discussion meeting full of bigwigs in the film industry.

Looking at the tickets, Lin Feng quickly found his seat and found that the organizers were very attentive and prepared a list for each seat, with the names of filmmakers from various countries participating in the forum and their profiles.

Lin Feng took a general look, even if he is a media practitioner, many people's names are quite unfamiliar.

The most familiar ones are undoubtedly those from home and Hollywood, like the bald brother, director Big Tooth, Boss Wang, Boss Zhang and Boss Yu, etc.

On the Hollywood side, there are also a lot of people who come, and the most famous is undoubtedly Matthew, as well as Lin Yibin, the director of the "Fast and Furious" series, Susan Sarandon, the Oscar-winning actress, and Barry Levinson, the chairman of the jury of this year's film festival who once directed "Rain Man".

On the other hand, there are only two people who can really be named by Lin Feng, French director Chen Yingying and Spanish movie star Paz Vega.

knows the latter because he has watched some large-scale movies starring the other party and is deeply impressed by the sexy and hot Latin actress.

As for the former, he can remember, mainly because of the name of this hanging bomb, the first time he saw this name on the list of judges this year, he immediately checked the information, only to find out that the other party is actually a Vietnamese, and it seems that he has won the Golden Lion Award in Venice.

There were more and more people in Hall 2, and soon it was full.

The host of the forum also came up, and it turned out to be Yang Lan, who rarely showed up again, and it seemed that today's posture was full of posses.

At nine o'clock in the morning, the guests began to enter the discussion, and the stage was arranged in an oval meeting hall facing this side, and they sat in a circle in the very center of the theater, and I am afraid that only these people had the right to speak in this discussion.

"Master, can you hurry up!"

In a nanny car, Nini anxiously urged, "It's late now!"

The driver was also helpless and pointed to the front, "There is a traffic jam." ”

Nini was anxious to open the door, but was grabbed by the agent and reminded, "It's useless for you to go down, the whole road is blocked." ”

It's still a long way from the Magic City Grand Theater, and the car dragon can't see where the blockage is starting to begin.

Glancing at the front through the front windshield, Nini could only sit down steadily, originally wanting to show her face in front of those bigwigs in China.

"Don't worry. The agent seemed to guess her thoughts, "A lot of things are not in a hurry." ”

Nini took a deep breath and nodded, "I know. ”

Stuck here for more than half an hour, and when she arrived at the Magic City Grand Theater, it was close to ten o'clock in the morning, at the suggestion of the agent, Nini did not rush into the conference hall specially designed for this forum on the stage after being late, but stood near the entrance passage in a place where she could basically see the whole audience, watching the big guys above discuss topics related to the film industry.

The forum is not only today, but also in the next few days, and she wants to catch up with today, it is nothing more than Matthew will only participate in today's forum.

Nini first looked at the oval meeting room on the stage, where Matthew was on her left, occasionally exchanging words with Justin Lin, but she didn't see him say anything publicly.

When she was with Matthew two nights ago, she heard Matthew say that he was focused on participating in this forum.

The meaning of this is very clear, there is nothing too much to care about, Matthew will only play soy sauce.

Then, she looked at the auditorium, which was full of hundreds of seats, and from this angle, it seemed as if there were no empty seats.

The theme of today's forum is film and market, and the topic started from Yang Lan, who presided over the forum, and slowly turned to free discussion.

"This week, the hottest movie in theaters is Fast and Furious 5. ”

The person who spoke was the founder of a famous film company here, Yu, who suddenly said, "Yesterday I went to a few theaters to have a look and found something very interesting. ”

Hearing people talk about "Fast and Furious 5", Matthew also cheered up.

The boss looked at Matthew, "Mr. Horner, can you talk about this?"

Matthew smiled politely, "Please." ”

Boss Yu also had a smile on his face and said, "I found in the sales area around the theater that the best selling product is a T-shirt, a commemorative T-shirt of the "Fast and Furious 5" logging tired version, priced at 100 yuan. ”

He seemed to be a little emotional, "Not to mention that the supply exceeds demand, the T-shirt sales are good, and there are some other "Fast and Furious 5" products, which are also selling well." ”

Matthew didn't answer, he didn't understand what this meant, of course he understood what Boss Yu said, as early as after the editing of "Fast and Furious 5" was completed, he asked the studio to place an order in Yiwu, a large number of low-cost and good-quality peripheral products, shipped to North America from here, and then distributed.

Although he didn't have much confidence in the peripheral products here, he still kept a batch and let Disney Greater China cooperate with Helen Herman's branch to send them into the sales area of many theaters.

In fact, by North American standards, these peripheral sales are not good at all, but for the Chinese film industry, which has extremely poor peripheral sales of films, the data is still good.

Boss Yu finally asked the question he wanted to ask, "Mr. Horner, can you take the liberty of asking?"

Matthew nodded slightly, "Please speak." ”

"You invest in a film, like 'Fast and Furious' or 'Twilight'. Boss Yu asked directly, "How much of the total revenue does the box office revenue account for?"

He added, "If you can, the movies you've starred in will also count." ”

Originally, Matthew just wanted to show his face and brush up on his presence, and he didn't think about participating in the discussion, but when the question was asked, he didn't plan to avoid it.

After thinking for a while, he said slowly, "It's about 25 percent to 35 percent, roughly the higher the box office, the better the sales of the peripherals." ”

Hearing this, the faces of many people on the other side changed slightly, not only from the Chinese side, but also film directors and producers from many other countries and regions.

Because they are faced with basically the same situation, the box office of a film always accounts for more than 90% of the total revenue.

Matthew is very clear that the film industry here still has a long way to go, the industrial chain cannot be established in just a few days, and it also takes time for the industry to standardize and cultivate the audience's awareness of consumption and copyright.

These are simply not things that can be solved by winning a few awards internationally.

"What percentage of the box office of the films we release in the total revenue?" Boss Yu seemed to ask very unclearly.

Boss Wang, who is also engaged in the film industry, replied, "On average, it should be more than 95 percent." ”

The faces of the Chinese participants were a little ugly, most of them were producers or investors, and the purpose of working in the film industry was very simple, as simple as all businessmen.

Boss Yu sighed and said, "Let's not talk about the unrealistic international market, where is our domestic film derivatives market?"

Hearing this, Matthew was rarely touched, after all, he had lived in this land for so many years.

"If any film market wants to mature, it needs a stage of development, especially the derivatives market. He thought about the wording and said slowly, "Film derivatives are an indispensable part of the film industry chain, and they are also a key to meeting the cultural consumption needs of the audience, and the development of your film derivatives is still at a low ebb, which also means that the marketing and development of derivatives have a huge market space." ”

These words made the Chinese personnel present nod their heads constantly, and even Lin Feng felt that it made sense when he heard it.

A few years ago, Matthew couldn't say this, but in the past few years, he has participated in investment and production, operating film releases and derivative income in the later stage, etc., and he has enough insight into many situations.

Many of the films here only have the right to distribute, not the original authorization, so they do not have the conditions to develop derivatives......

After a few seconds of silence, Matthew said, "There is no urgency in this regard, we must abandon the idea of temporary development, OEM production and making quick money, fully study the market, and develop things that the audience of the corresponding age group of the film likes." In addition, it is necessary to clarify the ownership of copyright, establish a fixed network and sales channels for derivatives, establish a specialized consumer product company, cover all levels of consumption with different price positioning, and most importantly, patiently cultivate the audience's habit of consuming derivatives for a period of time. ”

Boss Yu and Boss Wang glanced at each other, and they both saw the recognition in each other's eyes, Matthew Horner undoubtedly pointed out the biggest problem of domestic film offline, and also gave an excellent solution suggestion.

Matthew cleared his throat and said, "Movies should be an industrial chain, and the works we usually see in theaters are just the locomotive of this industrial chain." ”

Judging from his own development experience, the film is really bigger and stronger or industrialized, the scale is large, there are more movies produced, and there may be more bad movies, but the corresponding proportion of classic movies will also increase.

Great movies are often built on a whole bunch of bad movies.

The venue burst into warm applause.

Lin Feng saw that his peers around him were applauding, and he didn't know if it was an illusion, Matthew Horner, a Hollywood star, was really different, and it seemed that he really wanted to help the film industry here.

At the very least, the suggestions are quite realistic.