In 1922, Jaguar was born in Wheatley, England, founded: Sir William Lyons, known as "Mr. Jaguar".

In 1948, Land Rover was born in Guyton, England, founded: Maurice Wilkes, then an engineer at Rover Motors.

In 1989, Ford acquired Jaguar in the United Kingdom, and in 1994, BMW acquired Land Rover in the United Kingdom.

In 2000, Ford bought the Land Rover brand from BMW.

In 2002, Ford merged the Jaguar and Land Rover businesses into a single division.

At this point, the prototype of the future Jaguar Land Rover company was born!

In the era of platformization, Ford will no longer let Jaguar and Land Rover have their own independent engine systems.

Naturally, the engines equipped with Jaguar Land Rover are all from Ford, at most the tuning parameters are different.

This phenomenon improved in the years following Ford's sale of Jaguar Land Rover and the Tata Group.

It wasn't until 2014 that Jaguar Land Rover slowly started using its own engines. In 2017, when Jiang Hui was reborn, he completely got rid of the Ford engine.

In this case, if Guanghui Automobile wants to "borrow" which engine to develop its own mid-size SUV, it will naturally choose Ford's.

"Kato-san has worked hard, about the engine, I want to talk to you about my thoughts again" After listening carefully to Kato's various complaints, Jiang Hui also began to give his opinion.

"First of all, I would like to share with you the secret strategy of a group, and we are now in contact with Ford to discuss the purchase of the Jaguar Land Rover brand."

"Ahh

"I don't know if you've noticed, but earlier this year, Ford released its 2006 earnings report, which scared almost everyone to death. In 2006, Ford's full-year loss was $12.7 billion!".

"There aren't many companies in the world that can afford to lose so much money, right?"

Perhaps sensing the crisis, Ford has moved frequently in the past two years.

If nothing else, on March 12, Ford will sell its famous luxury sports car manufacturer Aston Martin to an investment team represented by David Richard for about $925 million.

The Aston Martin sports car is best known as Mr. Bond's special car in the 007 film series.

Ford said in August that it would sell Aston Martin to support the company's investments in other brands, and within six months of that idea.

"Since 1995, Ford has been losing market share, and in 10 years, Ford's share of the North American market has dropped from 26.4% to 17.4%, and in 2006, Toyota took the title of the world's second largest car factory.

"So you think Ford is interested in selling Jaguar Land Rover next?"

Yes, in January 2006, Bill Ford announced that Ford would lay off 29,000 workers and close 10 factories. They are now in the process of restructuring their company, and instead of fantasizing about how big they are, they are very pragmatic in their desire to scale themselves to a very efficient state."

"I've also heard of this statement, which is the so-called one Ford, reducing the number of various brands."

"You're right, I think Ford will successively transfer its shares in Aston Martin, Jaguar Land Rover, Volvo, Mazda, etc., and only keep the two brands of Ford and the luxury brand Lincoln."

"Such a big move? But Mr. Jiang's remarks are consistent with Ford's president's recent remarks."

"The most successful car companies in the world, Toyota and BMW, have only two or three brands. It's not an accident, in fact, it's hard for any modern automaker to support more than 3 truly outstanding brands."

From the perspective of the future in 2017, the more successful companies in the world, in addition to Volkswagen's more brands, Toyota only has two brands, Toyota and Lexus, BMW only has two brands, BMW and mini, GM has three brands: Buick, Chevrolet and Cadillac, Honda has only two brands, Honda and Acura, and Hyundai has only two brands, Hyundai and Kia.

Overall, there are really not many car companies with more than three successful brands.

"So why don't we buy a Volvo? I think Jaguar Land Rover is a bit of a niche?".

"Speaking of this question, we have to go back to why I asked Guanghui Automobile to develop SUV models first", Jiang Hui said: "I think that in the next few years, SUVs will become the fastest growing market segment in the Tianchao."

"But in the island country, light automatic vehicles are the trend," Kato said.

Foreigners who go to the island country will find that the most common cars on the streets are not A0 cars, nor A-class, nor B-class, but there are almost no "light automatic cars" in China.

In order for a car manufacturer to claim that it is building a light car, it must meet the regulations of the island government's definition of a light car.

Requirements for light vehicles: 3,400 mm or less in length, 1,480 mm or less in width, 2,000 mm or less in height, engine displacement 660 cc or less, capacity of 4 or less, cargo weight 350 kg or less.

If any of the above conditions do not meet the standard, it cannot be registered as a light car, but can only be registered as an ordinary car.

Will there be a market for such a car in the Celestial Empire?

I guess not many people in the Celestial Empire will think this is a car, right?

In the Celestial Empire, buying a car is very particular about "face", and the model must be atmospheric, otherwise consumers will not admit it.

"The car market of the Celestial Empire is not comparable with the island countries, but it is more similar to the United States, and you must pay attention to this in your future work," Jiang Hui said, "I went on to say why I chose Jaguar Land Rover."

"Since I am optimistic about the development of SUVs, and Land Rover has made a significant statement in the SUV field, and Volvo, although it is also a luxury brand, has a low reputation in China, although it also has SUV models, he is still good at sedans......", Jiang Hui continued.

"I probably understand that Volvo has advantages, Jaguar Land Rover basically has, but Jaguar Land Rover has advantages, Volvo does not necessarily have. So it's not that Volvo is bad, it's that Jaguar Land Rover is better suited to Korn Ferry."

After listening to Jiang Hui's words, Kato pondered for a while and said.

"That's right, that's the reason, so what I want to say next is that we can first take Ford's classic engine and imitate it."

"That could infringe on some of Ford's patents."

"Maybe, but by the time our engines are put into production, Jaguar Land Rover is already our subsidiary, and it makes sense to use Ford's engines."

"Since Mr. Jiang thinks so, then I suggest that we directly introduce an engine production line and corresponding technology to Ford, and then we will develop our own engines on this basis."

(End of chapter)