Chapter 600: Bold Ideas

"Mr. Jiang, this is the SUV we are developing, and we have completed the preliminary verification, and the next stage of the task is to start making a one-to-one clay model," Kato, deputy general manager of Guanghui Automobile, reported to Jiang Hui on the company's recent work.

Kato is a senior executive with a research and development background who Guanghui Automobile has spent a lot of effort to recruit from the island country of Subaru, and now assists Jiang Hui in taking charge of various affairs of Guanghui Automobile.

"Which model are you targeting?"

"It's a CRV, after we did market research, combined with Mr. Jiang's request to develop an SUV first, we decided to develop a mid-size urban SUV first."

Although Guanghui Automobile has been established for a year, Jiang Hui has not asked them to make any specific achievements, mainly to pull the team up first.

However, it is not easy to leave everyone idle after recruiting so many people, so Kato is asking everyone to try to develop a model.

The appearance of the CR-V is more exquisite, full of the feeling of an American SUV, with its fashionable, coordinated, rounded shape, comfortable and spacious, wide vision, meticulous driving space, making it a flexible, fast, urban SUV class leader, has been one of the most popular models in the market.

From the first generation of the CR-V, Honda has adopted a sedan-like frame and four-wheel independent suspension without hesitation, which is the biggest feature that distinguishes it from mainstream SUVs at that time.

The development of the automobile market in the later generations of Tianchao also proved that the CRV is the most popular SUV in the city.

Since the introduction of the CRV by Oriental Honda, the market has been asking for a price increase to pick up the car, and the sales are very hot, which is why Guanghui Automobile chose it as the benchmark model.

In the Celestial Empire, whether a car is good or not sells depends on whether it is easy to pick up the car.

Models that are not easy to sell often have a current car in the fourth son store, and you can take the car away by paying the money.

Hot-selling models often have to wait for ten and a half days, or even one or two months.

If you have a popular model, sometimes it's not a matter of time, but if you don't increase the price, you won't have the opportunity to pick up the car at all, or the fourth son store won't sell it to you at all.

Of course, some of these popular models are really popular models, and the manufacturer's production capacity is limited; some are the hot-selling atmosphere set off by the joint efforts of the four son stores and manufacturers.

Anyway, the first model of Guanghui Automobile chose to benchmark CRV, and Jiang Hui is still very relieved. This is an evergreen tree in the car industry that still needs to increase the price of the car for many years since it was listed.

"What's the hardest thing right now?".

Jiang Hui recognized Kato's arrangement for the team to develop a medium-sized urban SUV first, and he cared about the specific things of development.

"If you want to say that there are many difficulties, in fact, there are quite a lot, our team comes from all over the world, some have been cultivated and raised in the atmosphere of European and American cultures, some have come from Japanese and Korean companies like me, and there are local talents who were born and raised. Everyone's way of thinking is quite different, and it is quite difficult to twist it into a rope."

Taking advantage of this opportunity, Kato also poured bitter water on Jiang Hui.

"In addition, although the company recruits elites from all walks of life, after all, it is the first time for us to develop products belonging to Guanghui Automobile, and there is no existing development system that can be used directly, so we need to establish our own system while exploring."

The importance of the system is undoubted, and in general, the universe is a system, and the galaxies are a system.

To put it mildly, society is a system, humanities is a system, religion is a system, and even every discipline and its branches are a system.

The big system contains an infinite number of small systems, and the small system contains an infinite number of smaller systems that can be infinitely deeper. Many small systems make up a big system.

A car has more than 10,000 parts, several parts make up a component, several parts make up a certain function, and several functions form a system......

The development of these parts is distributed by different people, and it is very difficult to move forward without an effective system!

"The most troublesome thing is that we don't have an off-the-shelf engine and gearbox to use, and if we have to start from scratch, it will be too difficult."

The average car company has several sets of its own powertrain.

For example, the engine may have 1.0L, 1.5L, 2.0L, 2.5L, 3.0L lights of various displacements, and when developing the model, they have locked which displacement they want to use.

What needs to be done in development is whether to upgrade the engine or simply tune the engine to make it more suitable for the corresponding model.

The same goes for the gearbox, the automatic transmission and manual transmission of various gears such as fourth, fifth, and sixth gears are ready-made, and only the gearbox and engine need to be matched when developing new models.

Even so, it often takes years for companies to develop a new model.

Looking at the Mercedes-Benz S600 or BMW 730 on the market, after a model is launched, it often takes six or seven years to fully replace it.

Of course, there will definitely be some facelifts in the middle, changing the front grille, moving the headlights, changing the rims, and then the so-called 2007 model is completely new.

For a faster-paced model, it will take four or five years to replace the new generation.

And the work of each replacement model often starts after the previous model is launched.

Starting from market research, customer feedback, the development of new materials and technologies, changes in regulations, etc., it takes many years to launch a new model.

Although everything will change its flavor when it reaches the Celestial Empire, the same is true for automobile development. However, no matter how much it changes, it is nothing more than a compression from four or five years to two or three years.

If you want to compress it to less than two years, unless you directly copy or copy other people's production model drawings, you will hardly do new development.

Would Korn Radix do such a thing?

Forehead~

I really can't say no.

Before the acquisition of Jaguar Land Rover, Guanghui Automobile did not have its own powertrain to use, so it could only "borrow" from others first.

So who should be "borrowed"?

Jiang Hui almost didn't even think about it, so he chose Ford!

Why Ford?

There are many reasons for this!

In 1908, the Ford Motor Company produced the world's first car belonging to ordinary people, the Model T, which made an immortal contribution to the "America on wheels", and the world automobile industrial revolution began.

In 1913, Ford Motor Company developed the world's first assembly line, a feat that brought the Model T to 15 million units, setting an unprecedented world record (later broken by the Volkswagen-Beetle with a cumulative record of 20 million units).

Ford has maintained the second largest sales volume in the U.S. auto market for 75 consecutive years, second only to General Motors.

Ford Motor ......

The list goes on and on.

But that's not the most important thing.

The best part?

That's because the engine used by Jaguar Land Rover is Ford!

(End of chapter)