029: The first phase was put into construction

As Wu Yan proposed to increase the business scope of the 'experience store', several directors discussed it one after another.

Regarding the business model of the 'experience store', when Li Minghao took charge of the universe company, he had the intention of directly changing it into a sales store, but later he gradually forgot about it.

This time, Wu Yan mentioned it again, and touched his nerve again, and couldn't help but say to Zhao Tian: "I agree with Mr. Wu's idea, if you can, don't do any 'experience store' of Lao Shizi, just spend money and don't make money, I think it will be changed directly to a direct store." ”

Wu Yan looked at Li Minghao with wide eyes, his face confused. This is not what he wants to express, he still agrees with the 'experience store', which provides consumers with pure driving pleasure, but wants to increase business a little.

'Experience store' is Zhao Tian's idea, hearing Li Minghao's words, he shook his head and said: "'Experience store' has been well received by the society since its opening, and the work report of the person in charge of the store has even mentioned that many customers who have experienced it have even asked the on-site staff to help teach them how to order our products through the Internet." Of course, although these are only a small number of customer practices, they also show our corporate style and convince people with their technical strength. ”

Wu Yan continued: "In fact, as a good communication platform between consumers and our company, the 'experience store' has played its role, and may even become one of our company's business cards in the future. ”

Seeing Zhao Tian's denial, Li Minghao haha: "I'll just say that." ”

"Lao Huang, what do you think?" Seeing Huang Houcai, who had been in the office for a long time and had not spoken, Zhao Tian asked.

"I still agree with Zhao Dong's opinion. Huang Houcai replied.

Zhao Tian: "......"

He has a feeling that Li Minghao has now begun to have a lot of his own ideas and opinions, and the new director Huang Houcai seems to have gone to the path that Li Minghao just started, and he will support everything Zhao Tian says...

"What about you?" Zhao Tian turned his head and asked.

Lao Chang said: "Regarding the meaning of Mr. Wu and Mr. Li, in fact, from the company's point of view, it is desirable;

Wu Yan thought for a moment and said: "Regarding the specific way, I have an immature suggestion, let's listen to the leaders, if there is any unreasonable, we can make some changes." ”

Subsequently, in Wu Yan's suggestion, not only did he increase the sales business, but also added more after-sales systems.

In his opinion, the 'experience store' can become a comprehensive store, in the main body of the building, 60% of the space can be divided into the space of the 'experience store', and the other 40% of the space includes a series of functional departments such as sales, after-sales, and maintenance. To put it more directly, it is to combine the 'experience store' with the sales function store such as 4S, but the function of the 'experience' takes precedence, and the rest is incidental.

Among these functional departments, sales only account for less than a quarter of the total resources, and most of them are given to after-sales and maintenance, after all, from the perspective of consumers, solving problems is what they are most concerned about.

When Wu Yan finished expounding these rules and regulations, Zhao Tian already intended to do so in his heart.

Because it has been analyzed before, regarding the after-sales of the cars that have been sold so far, although the three major car companies promise to always do after-sales maintenance for all the cars of the universe enterprise, but because the after-sales standards of each car are different, and the three major car companies are all cooperative 4S stores, after-sales maintenance considerations are naturally based on profit first and service second.

Zhao Tian didn't want his own things to get to the end, because there were problems with the 4S stores of irrelevant other car companies, and in the end, the notoriety had to be borne by his own company.

It's just that although Wu Yan said that this way is feasible, the biggest problem now is the problem of funding.

According to the company's liquidity amount mentioned at the meeting, it is not enough to invest in all provincial capitals across the country to build a 'experience store' at one time.

Zhao Tian turned to Zhuang Yilan and asked, "Mr. Zhuang, in terms of the company's liquidity, have there been any major expenditures in recent months?"

Zhuang Yilan said: "In addition to automobile research and development, Mr. Li has determined the one billion yuan, and the other is that the new car will be put into production in about three months, and it will also need to be equipped with funds according to the output." ”

Scratching the back of his head, Zhao Tian was a little entangled.

Wu Yan seemed to see Zhao Tian's problem, and asked: "Is Dong Zhao thinking about the funding of investing in the construction of these 'experience stores'?"

Zhao Tian nodded and muttered, "It's really difficult to take out more than three billion at once." ”

Wu Yan's eyes rolled, and he found the blind spot of Zhao Tian's thinking, and said with a smile: "Dong Zhao, in fact, you don't need to take out so many funds at one time. ”

"Oh?" Zhao Tian's eyes were full of doubt.

Wu Yan said: "According to the production cycle and the time to go through various procedures, we invest in the construction of a 'experience store', as little as three or five months, more than half a year, these time periods, our investment is a continuous injection of funds, and do not need to take out all the funds at one time; ”

Zhao Tian patted his head, thinking of the situation of Huaxin Company, and finally understood the key.

Lian asked: "How many are suitable for the first phase of investment, and how much start-up capital is needed?"

Wu Yan smiled bitterly: "This requires decision-making between your directors, as for how much time it takes to build the after-sales system, it needs to be judged according to the current automobile production capacity; ”

Immediately, several people began to sum up the time for the completion of automobile research and development and new production lines, and came to consider the matter of 'experience stores'.

In terms of the new production line, the infrastructure project of the site has already started in full swing, and it will take up to two months to put into machinery and equipment, and according to the original R&D planning time of the second car, it will only take more than two months at most, and the prototype can basically be born, and it can be officially put into production after the live driving test.

In this way, it will take up to four months for the production of the car to be completed.

This means that the operation time of the 'experience store' is only four months.

As for the construction of more than 30 'experience stores' in four months, it is not allowed to invest in all of them at one time, whether it is funds, time, efficiency, etc.

In the end, Zhao Tian decided to invest in the number of ten in the first phase, and the choice of the place to invest was to choose the area with the highest concentration of his own car sales.