Seeing that Lao Chang's face was bitter and fell into the sorrow of the franchised dealers, Wu Yan said: "Actually, we can also do without the way of franchisees!"

Lao Chang's eyes are full of doubts, without the model of joining dealers, how to sell locally.

From the perspective of all car companies now, almost all of them take investment from various places and let dealers open 4S stores and so on.

Then he asked: "If we don't pull franchisees, will it be possible for us to open our own direct stores?"

Wu Yan nodded.

'Shhhh

It seems that this Wu Yan always likes to speak amazingly.

He said it lightly, for Lao Chang, who had an experience in BYD, he knew what that meant.

The investment cost of the car 4S store is definitely beyond people's imagination.

Judging from the investment cost of the mainstream 4S store in the current market, tens of millions of dollars are often needed, and tens of millions of upfront investment costs are also required.

This is only the cost of investment and construction, and if you open a direct store, you need to manage and train personnel, vehicle inventory, etc., and these are the most direct ones, which require huge funds to support.

Although the company has now adjusted its business focus to the automobile business, and the capital will maximize all the needs of the development of the automobile business, it does not mean that it can burn money to do this without limit.

After all, the company's current financial situation is not an inexhaustible state, but a somewhat difficult situation.

Lao Chang shook his head and said: "In this case, the cost will definitely be very high, and our company can't support it at present!"

Then he turned to Zhuang Yilan and said, "Mr. Zhuang, how much investment do you think Mr. Wu's proposal requires?"

Zhuang Yilan thought for a moment, just now at the meeting, about the construction of the logistics fleet, because she was not thoughtful, almost stifled the development of the logistics department, at this time the consideration of a little more aspects said: "This can not be estimated for the time being, after all, I don't know how many direct stores to open, as well as the size and location of each direct store, these factors have a great impact on the estimated investment amount." However, judging from the average cost of the current market disclosure, if you want to build directly operated stores in all prefecture-level cities across the country, it will definitely not work without 10 billion yuan of start-up capital in the early stage. ”

Chang smiled bitterly, 10 billion, from the beginning to the present, the universe company has spent more money than once, and now it takes so much upfront investment for a single transaction, and it is really powerless to do it.

Zhao Tian had been listening to the words of several people, and he was secretly thinking in his heart.

Regarding Wu Yan's idea of wanting to invest in building a direct store, it coincides with him.

The reason for this is the protection of its own brand.

In recent years, in the automotive industry, there have been frequent disputes between automobile 4S shops and consumers, some of which have been fought, some have been resolved through the law, and some have done extreme things without being resolved in protecting their rights.

In fact, in these incidents, it is impossible to accurately judge who is right and who is wrong.

Some are indeed unscrupulous merchants, but some consumers, with the mentality of taking advantage, did not get what they wanted in the end, so they got into trouble with these 4S stores.

However, in Zhao Tian's impression, due to the explosive development of China's automobile industry in the past ten years, many 4S stores that cooperate with car companies are indeed only doing it for the sole purpose of making money.

They do everything possible to squeeze every possible income through the identity of middlemen, and many times, in the face of many problems that consumers react to, they can be perfunctory as much as possible, and if they can't do it, they put on an attitude of 'my special mother' and won't solve it for you.

As a result, there are frequent bad social incidents.

Zhao Tian's original intention of opening the 'experience store' was to allow consumers to directly contact car companies through a platform. And all the employees in the 'experience store' are employees within the universe company, once consumers have any good suggestions or opinions, it is easy to convey them to the company, and they will never be perfunctory like those cooperative 4S stores.

This is invisibly extremely harmful to the brand.

If, according to Wu Yan, all direct stores are opened, then in terms of management and unification, it is incomparable to the 4S stores that have joined the company, and the efficiency of solving problems is also benefiting the people.

Zhao Tianke knows that when many self-operated brands in Huaxia first started, a large number of imitations, shoddy manufacturing, etc., made domestic cars for a long time, with the hat of "domestic car garbage", although now this voice is becoming less and less, but this is the black history that Huaxia's domestic cars can never erase.

It's just that Zhuang Yilan's words came out, and Zhao Tian secretly complained in his heart.

Ten billion, now it's selling him, hey, it seems that he can make up enough......

According to the company's revenue, even if all the six major electrical plants are put into operation, the highest revenue in a year will not reach 10 billion.

Moreover, in terms of automobile R&D and production, since it has been confirmed that it will continue to put into production and development, it is also destined to be in the automobile business, in recent years, it is difficult to provide a large amount of working capital for the company, after all, if you want to continue to develop automobiles, the annual investment is quite huge.

Seeing Zhuang Yilan say such a large amount, Wu Yan was also shocked to be honest, although he was also a senior executive in a powerful company before, but although that company was famous, it only had a market value of one billion, and it could not be compared with the current universe company at all.

However, seeing that everyone had misunderstood what they meant, Wu Yan explained: "Ahem, in fact, the data analyzed by Mr. Zhuang may be correct, but it is not the same as I thought." ”

"I have mentioned before that our company's 'experience store' model is very good, and its advantages are needless to say, and all leaders naturally already know it. My idea is that we can now set up one of these 'experience stores' in dozens of provincial capitals across the country. At the same time, in terms of business responsibilities, the functions of the 'experience store' can be modified as our directly operated store. ”

As soon as I heard that it only needs to be opened in the provincial capital, if it is calculated in the whole country, there are only about 30 houses, even according to the current highest-scale investment and construction in Huishi, it is only about 100 million costs.

The whole country has to be counted, and it is only more than 3 billion, although it is a lot, but compared with 10 billion, it can be slightly acceptable.

However, when he heard that the business scope of the 'experience store' needed to be revised and adjusted, Zhao Tian asked, "What do you want to change the 'experience store' to?"

Wu Yan said: "Since we have set up a store, why can't we increase the sales business? However, the 'experience store' is an excellent way for consumers to contact and understand our company, and naturally we can't let the sales business ruin this purpose. ”