Hang Yu thought that this idea was very good, but when he took the plan to the technical department to find Fu Lei and asked them to do the membership system, Fu Lei and other technicians were skeptical. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

It is necessary to develop new products on the basis of Weibo, which is expected by everyone, but you can play all related products for free as a member, and you always feel that it is not profitable.

"Boss, I don't know what products you will develop in the future, for now, Weibo is still a single. Thirty dollars a month is not too expensive, I'm afraid few people are willing to become members. Fu Lei did not look at the future and raised a more realistic question.

Fu Lei's idea is not wrong, after all, it is now 06 years, and primary school students only have a few dollars a month. Before Hang Yu started his business, he was reluctant to charge even ten yuan a month as a QQ member, so he couldn't be measured by the economic thinking ten years later.

When something is going to be widely used, every dollar added will have a different effect.

"I'm not going to make money from affiliates for the time being, so you don't have to think about it. Hang Yu said.

The operating model around Weibo is a long-term plan, not a short-term profiteering. Fu Lei and others are accustomed to the short-term windfall profits of purchasing agents, and at first glance they are a little unaccustomed to this kind of plan with large investment and low returns.

Hearing Hang Yu's explanation, Fu Lei continued to read the plan, and when he saw the content about membership privileges in the back, he was puzzled again: "You can recharge members repeatedly, what if the user recharges more money, this kind of thing is not easy to return." ”

Hang Yu said: "You can accumulate time, and you can charge as much as you want for as many months." ”

Fu Lei said: "It's better to set up a virtual currency like Tencent, which can be consumed in related products." ”

Hang Yu pondered for a moment and said: "Weibo's virtual currency can be consumed in China Baby, which seems to be more convenient. No, if the virtual currency is pegged to the real currency, there will be a lot of legacy problems in the future. ”

If virtual currency replaces real currency, after users get used to it, it will have limitations, because other companies don't use your currency. If you want the entire Internet to use this virtual currency, wouldn't it be right with the yuan? And sellers of Chinese babies will not necessarily accept virtual currency, so this idea is not feasible.

For now, it seems quite convenient to set up a virtual currency, but after Alipay became popular, virtual currency became very frustrating.

"Excluding Chinese babies, it is impossible for all product members to be free, or virtual currency is more convenient. Fu Lei said.

"Nothing is impossible, you can do it with determination. Hang Yu said.

You can make a lot of money by setting up a random name, and few bosses are estimated to be able to resist this temptation.

But if Hang Yu wants to implement this business model, he must abandon those temptations.

"Okay, I have a long-term plan for the profit model, and your technical department is responsible for providing technology, and how to make money is not your responsibility. Hang Yu saw that Fu Lei still wanted to speak, so he interrupted him directly.

"In that case, I don't have a problem. Fu Lei said.

In fact, making money from members is not Hangyu's original, there is a warehousing and wholesale store called Costco in the United States, which is very famous. Costco's products are extremely cheap, and some are not even profitable, it relies on good quality and low prices, high-quality service and membership system to attract customers.

This profit model is very bad at the beginning, but after attracting a large number of customers, it can win by quantity. Unless you do it more thoroughly than it does, or something goes wrong with it internally, you simply can't beat it.

Although warehousing and wholesale are different from Weibo, excellent business philosophy can be used for reference.

"If you have any questions, show me. Fu Yunze happened to work with him, and he was also the oldest and most mature employee in the technical department, so he was more prestigious. Taking the plan from Fu Lei's hand, Fu Yunze read it carefully and said: "There are quite a lot of custom names and skins, badges, official accounts, and membership functions." ”

"What are the specific requirements for custom names and skins?" Fu Yunze looked at Hang Yu.

"I don't know much about art design, so it's more about advice than a request. At the beginning, there are three kinds of custom skins, and I personally want to have ink style, eye protection green style, and non-mainstream style. The name of the member is not custom, it is organized according to the corporate organization, and the star expert celebrity is divided into gold V and pink V. Hang Yu said.

"Does the badge copy the format of the Chinese baby?" Fu Yunze asked.

"Yes. Hang Yu nodded.

"This official account is quite fresh, but it seems to coincide with the public circle of friends. Fu Yunze said.

"The public circle of friends is a discussion forum similar to a post bar, and the official account is a platform to show yourself. After the member opens the official account, the status of the post can be broadcast on the homepage, do you know what this means?" Hang Yu said.

“... I'm not as good as you in this regard. Fu Yunze said honestly.

"I plan to add a loudspeaker to the homepage of Weibo to broadcast the membership status in turn. Even if a status appears for only five seconds, it will definitely get a lot of attention based on the number of Weibo users. In addition, the official account has added a mass sending function, and the graphic and video editing function has been enhanced, and there are no longer any restrictions. The forwarding function has been enhanced, not only to private moments, but also to public moments, and a post can be automatically generated. Hang Yu said.

This is a variant version of Weibo, with a public circle of friends similar to Tieba, and a private circle of friends similar to WeChat Moments. The "Member Official Account" is a combination of the original Weibo and WeChat public accounts, which will greatly enhance its information dissemination and marketing capabilities.

Imagine that Jiang Yan's company's official account sends a message, and it is forwarded by a person to several circles of friends that she cares about, and someone in the circle of friends forwards it, which is equivalent to breaking through the restrictions of the circle, and will not cause excessive interference to the circle.

Because since you have added this circle of friends, you naturally like its theme, and the things you forward are also in line with the interests of the people in the circle of friends. It is not excluded that some people join some public circle of friends with a large number of people for marketing, and the leader can kick this kind of person out, which is similar to the post bar.

"You told me before that you can't have both radio and circles, but now you have both fish and bear's paws. Fu Lei came to his senses after listening to Hang Yu's explanation, long before making Weibo, he discussed with Hang Yu the trade-off between communication and interactivity, and Hang Yu chose the latter at that time.

Now that Weibo has deviated from Hang Yu's plan, he simply added fuel to the fire and proposed a new setting.