Chapter 176 Weibo Profit Plan
Normally, Hang Yu does not test the private morality of the staff, nor does he inquire into their private lives. Pen | fun | pavilion www. biquge。 info But now that he knows, Hang Yu will naturally have a pimple in his heart, and his attitude towards Liu Xi has changed.
Originally, for the sake of his classmates, Hang Yu had a plan to focus on cultivating Pang Jia and Liu Xi. When such a thing happened, Hang Yu silently dropped Liu Xipas in his heart, and he didn't want to enter the senior management after graduation.
It was not that Hang Yu helped Peng Tiejia deliberately retaliate against Liu Xi, but that Liu Xi did not have the slightest appreciation for Hang Yu in terms of work. To put it bluntly, it is worthless, Hang Yu can deny her if she is in a bad mood, let alone have a bad impression.
After returning to the office, Yang asked, "What is the situation with Peng Tie's family?"
Hang Yu said: "Trouble, I'll let him go back and think about it, and it will be fine in two days." "He is from the past, and he didn't take this little setback of Peng Tiejia to heart, because China's baby is becoming more and more stable, and Hang Yu is thinking about the problem of Weibo profitability.
What products can make money? Hang Yu's idea is to do as much as possible, just like Tencent, do whatever is popular, and there are always products that make money. As long as there is a certain user base and the technical service is of high grade, it will usually not lose money.
Hangyu's first goal is to provide value-added services, which is the simplest and most common membership system.
QQ membership is too watery, except for a red name, it is basically useless, the membership system in Hang Yu's mind should have substantial benefits, and can affect the follow-up product development, and even affect the overall development of Jiangyan Company.
Hang Yu's idea is based on two considerations, one is the trouble of charging money, and the other is the weak awareness of copyright.
Many people are reluctant to spend money on the Internet, not because they lack money, but because they are too lazy to charge it. Another reason is that there are too many places to charge money, which is too cumbersome, giving people the illusion that it costs money.
In fact, it's quite expensive.
Hang Yu wants to create a system of "members go all over the world", and if he is a Weibo member, he can use all the products connected to the Weibo account at will.
For example, Weibo music, this is what Hang Yu planned to do early on, and in the future, there will be a music player, and Weibo members can listen to it for free, listen to it as much as they want, and listen to it as much as they want. It greatly enhances the gold content, superiority and most importantly convenience of Weibo members.
To tell the truth, for many people, dozens of dollars are a trivial matter, and the key is convenience and speed.
In order to make more money, many network products set up various names to lure users to charge money, and treat users as fools, thinking that people can't see this little trick. This method is useful, but often users are not happy to charge money, and they are completely pinched and charged for this function.
Hangyu wants to put an end to this kind of disgusting users and make profits against users.
His goal is to make topping up money a very simple thing and spending money a very simple thing. Charge Weibo members, and then play other related products for free, this is the profit model of members going all over the world.
At this time, the question arises, just charging members can use all related products for free, is it less profitable than Tencent's profit model? Not necessarily, the gold content of members has increased, and the number of people willing to charge members will naturally increase. In addition, the gold content of the membership has increased, and the price will naturally be slightly higher.
Or use the music player as an analogy, a Weibo user was originally unwilling to spend money to listen to songs, and he didn't really want to be a member. But one thing is certain, the particularity and sense of superiority of Weibo members have a certain attraction to him.
Under the attraction of the particularity of membership and free listening to songs, this user has a high probability of becoming a member.
On top of that, this user is willing to be a genuine user and not listen to genuine songs out of moral constraints.
In fact, he paid to listen to the songs, and probably didn't realize that he was using genuine music. This process is of great significance, and it is also a subtle reversal of Hang Yu's hope that Chinese people's awareness of copyright will be reversed.
There is also a deepest consideration, this membership system, plus all the products associated with Weibo, what kind of drainage ability will be generated? At present, Weibo has no related products, and there will be in the future, Hang Yu of course has to consider the company's development in the next few years or even ten years.
Hang Yu adopted a strategy of not going public and not raising funds, which means that he will not get a huge investment, and he has no background and is still a late-growing company. At this time, there are already Internet giants such as Baidu, Tencent, and Ali, and Hang Yu has an impulse in his heart to surpass them.
The additional effect brought by the model of members going all over the world is a great competitive advantage.
Why can Taobao win eBay, his funds are not more than eBay.
Isn't it just a kind of operation model that is in line with the national conditions and is more convenient and guaranteed to defeat eBay?
Why did 360 defeat hao123, its capital is not stronger than Baidu, in fact, it is also a victory of the operating model.
Therefore, we can't underestimate the role of the operation model, Hang Yu has great hopes for the operation mode of members going all over the world according to the future thinking and comprehensive national conditions. I hope that this model can attract more users, the importance of users is self-evident, and users are the ultimate winners at most.
How to divide the Weibo membership level and how much is the appropriate price?
"What's the point of membership upgrades if members can use all related products for free?" Hang Yu couldn't help but ask himself.
Then he found the answer, according to this operating model, the proportion of members must be very high, and a large number of members will lack a sense of superiority. The level of membership can make up for the lack of superiority, so the membership level is still required.
Hang Yu thought about it for a long time, and finally decided to simply connect with the members of China Baby.
It means that the members of China Baby can be converted into Weibo members, and Weibo members can enjoy the discounts of China Baby. Because of the particularity of shopping websites, it is obvious that members cannot be free of charge, so you don't have to worry about this, everyone knows it well.
China Baby is divided into ordinary members, senior members and VIP members, and the level is upgraded according to the consumption amount. Weibo membership levels are also divided in this way, there is no problem, but the level upgrade still needs to be subdivided, and another way to improve.
"Thirty yuan a month should be more appropriate, and in terms of rank, add badges on the basis of ordinary members, senior members, and VIP members. You can become an ordinary member with 30 yuan, and a badge will be added every month from the next month...... There is no upper limit to the number of badges. Hang Yu said.
"There is no upper limit to star ratings, so how can you become a premium member?" Yang was puzzled.
"It's very simple, if you spend more than 10,000 yuan in China, you can become a premium member. Hang Yu said.
"I understand that except for ordinary members, the latter system is completely linked. Yang said.
"That's right, the threshold for ordinary members is very low on both sides, and a few dollars is not a problem. But it's inconvenient for premium members to do this, if Weibo charges a few more dollars to become a premium member, it's unfair to users on the Chinese baby's side. However, it is very troublesome to renew for a certain amount of time to become a premium member, so it is the best way to be fully associated with China Baby. Hang Yu said.
Ordinary members can already be all kinds of free, and premium members play with a sense of superiority, love to buy or not.
After some discussion, Hang Yu refined the membership system, and divided the badge into bronze badges, honor badges, star badges, crown badges, and panda badges like the credibility system of Chinese treasures.
The panda badge is naturally a national treasure, and it is difficult to get it whether it is in China Baby or Weibo.
Moreover, Hang Yu deliberately left a loophole - there is no upper limit to the number of membership badges, and the number of badges can be increased by repeatedly charging members. As long as you are willing to spend money, you can get hundreds of badges a day by charging hundreds of times a day.
This loophole is purely a whim of Hang Yu, wondering if there will be a local tyrant breaking through the sky.