"Speaking of which, thanks to the previous cooperation with BOE, in order to cooperate happily, I deliberately asked the investigation department to collect the information of this company. is also making LCD screens, BOE has also dealt with Samsung and other foreign companies a lot. Xia Ming said.

"Trouble Manager Xia to tell everyone. Sun Chuan said.

"BOE was originally called Yanjing Electron Tube Factory, and it successfully trial-produced TN-LCD LCD screen in 81 years, but it was aborted due to lack of funds. After that, it was decided to go to the STN-LCD project, but it was ultimately aborted. By '92, the annual operating income of this 10,000-strong factory was only 80 million yuan, the asset-liability ratio reached 90 percent, and it had to borrow money every month to pay salaries. Xia Ming said.

"In the '80s and '90s, when Japan's economy was at its peak, we had only been reopening for a short time. It is not easy to have such a company, but in the end it is still a little reluctant. Jiang Rong commented.

"Yes, it is said that at that time, Yanjing Electron Tube Factory had no business, and there were more than 10,000 people, and the old employees had to go to the vegetable market to pick up vegetable leaves for a living, which shows that they were really tightening their belts at that time to do business. Xia Ming said.

Although they are also working hard to do business today, they are really not comparable to the people in the past.

Today, their welfare is high, the RV is not worried, and the level of food and clothing is needless to say.

Fortunately, at the critical moment, it was decided to carry out enterprise reform, select talents, and Wang Dongsheng, who was only 35 years old, was appointed as the factory director. From the perspective of that time, it was definitely a very bold choice to be the director of a 10,000-person enterprise at such a young age. Xia Ming said.

"It's bold today, but now there are more and more up-and-comers, so people don't think it's anything. However, in most enterprises, this kind of thing is more cautious, and our Internet industry is relatively young. Hang Yu said.

None of the senior management of Jiangyan Company is more than 50 years old, the average age is only 36 years old, and the average age of R&D personnel is only 28 years old, which can be said to be a very young enterprise.

But I can't see Jiang Yan Company like this, and I think that many companies are like this.

Such a young large enterprise usually has a little more in the Internet field, but it is rare in other fields. Because the Internet itself is a very young industry in China, most of the program apes are post-80s and post-90s.

"The 10,000-person factory sounds very powerful, but in fact, the personnel are redundant, the concept is backward, the system is backward, the product is backward, the technology is backward, the production equipment and so on are very backward, and there is no competitiveness at all. Wang Dongsheng didn't want to take over as the factory director at first, because many well-known companies hired him with high salaries at that time. For some reason, perhaps he didn't want to continue to see so many employees living a hard life, Wang Dongsheng finally accepted it. Because the debt ratio was too high, no bank was willing to lend, and in desperation, Wang Dongsheng decided to take the lead in raising funds, and a large number of employees actively contributed, and finally raised 6.5 million yuan, which was successfully restructured into BOE. This is the origin of BOE, isn't it interesting. Xia Ming said.

"I didn't expect Mr. Wang to have such an experience, I thought he was a rich second generation or something. Jiang Rong said.

"Although he is not a rich second generation, he was definitely an elite in that era, not a grassroots entrepreneur. Compared to the achievements of our chairman, I don't think there is anything unusual. Sun Chuan said.

"Don't mention me, keep talking. Hang Yu waved his hand.

After the restructuring, Wang Dongsheng took a series of changes and measures to stop bleeding, one of which is considered to be the most important, he specially set up a team composed of highly educated young people, only tracking the direction of the industry, and setting a route accordingly. In '98, this group decided on the development direction with thin-film transistor liquid crystal display as the core. At that time, some domestic enterprises were still launching CRT production lines. The panel sounds simple, but in fact it is an industry with ultra-high technology and ultra-high capital thresholds that are not discounted. The technical route of the display industry is very cruel, and the giants are prone to disaster. On the road of CRT, not only some Chinese companies have suffered big losses, but also international giants have not been spared. Thomson used to be one of the largest groups in France and the world's TV hegemon, but because it was one step slower from CRT to flat-screen TV, it was directly eliminated from the market, and finally ended up being merged by TCL. Xia Ming said.

Hearing this, everyone showed solemn expressions.

is also a rising star in the field of LCD screens, and Jiangyan Company has also made a bold choice as soon as it comes. At this time, most companies are making LCD screens, and Jiangyan Company will make OLED screens as soon as they come, which is a product with immature technology.

There are also Samsung and LG that are also making OLED screens, but these two companies are still in the tentative period, have not been commercialized, and have not invested too many resources, unlike Jiangyan Company, which has plunged into it.

There is no doubt that this is a very dangerous thing in the eyes of everyone, when Jiang Yan Company first got on and off its own screen, because of its immature technology, it was dissed by many evaluators, including foreign companies.

Almost no one is optimistic about Jiangyan Company, because Cats focus on low-end customers, so they can sell it.

Nowadays, cats LCD screens are well-known all over the world, and the era of OLED screens seems to have arrived in advance. This is definitely a feat that challenges the entire LCD screen industry, and many peers are still counting on LCD screens to earn a few more years!

Including big companies like Samsung and LG, they have invested heavily in LCD screens, and of course they will not end LCD screens too soon. To earn back the capital, slowly, at the right time, such as when China's LCD screen technology is about to catch up, and then strongly launch OLED screens.

That's the right way to do it.

But Jiang Yan doesn't care so much, because it hasn't invested a dime in the LCD screen.

Breaking the original technology, there is no loss to Jiang Yan Company, as for the wailing of those conservative forces, Hang Yu will not care so much. But other companies quit and frantically slandered the cats' screens on the Internet.

Of course, this is all a matter of the public relations department, and it can't bother Hang Yu.

The reason why the high-level leaders will become dignified is because the OLED screen technology is not yet mature, and it is not 100% sure who will go to the end, so everyone is somewhat worried.

The only one who is not worried is Hang Yu, because he knows history.

"BOE's luck is good, they bet on the right route, and then Wang Dongsheng made a bold decision to engage in independent research and development. This road is of course indisputable in the eyes of outsiders, but at that time, BOE survived by joint ventures, and its own strength was not strong enough. Our company also makes LCD screens, and we all know how much it costs to develop ourselves. Everyone nodded, and Xia Ming continued: "At that time, BOE made some money, and the senior management proposed to switch to the real estate industry, because real estate was already very profitable at that time. At Wang Dongsheng's insistence, they decided to insist on making screens, and to compete with the most advanced companies at that time. Why am I so wary of the joint venture, because the investigation data shows that Yanjing Electron Tube Factory once cooperated with the book of Panasonic, but the joint venture collapsed, and the Chinese side did not master the core technology of the color picture tube in the end. So don't think that as soon as you hear that Google and Samsung are going to provide technology, they will send the most advanced technology to us. It's not so easy, which of these foreign companies is a fuel-efficient lamp, and the companies without vigilance are dead. I don't believe you can check the history, not only Yanjing Electron Tube Factory, but also many Chinese companies were destroyed by the live because of joint ventures with foreign companies. When I read these materials, I really feel sorry for these companies. Because the Chinese enterprises that foreign companies take the initiative to come to the door to cooperate, they are often very good enterprises and have the ability to break the monopoly of foreign enterprises. The reason is very simple, if it weren't for the fact that your technology had threatened them, they would have taken the initiative to find a joint venture with us? There is no such thing as a free lunch. ”

Sheng Qingming was quite ashamed when he heard this, because after he heard Google's name, his mind was a little unconscious.

However, it is understandable that Google came to seek cooperation, which is an opportunity for Sheng Qingming. He hopes that by cooperating with Google, he can try to fight for the company's interests and complete a big order to prove his ability.

But Sheng Qingming was still too tender, so he didn't think about those doors, but negotiated with the other party with the attitude of a "righteous man and gentleman". As the saying goes, a gentleman is his way, and when you are open and unguarded, it is the easiest time to be plotted.

"We should be happy that Google and Samsung are rushing to work with us, which shows that our technical level is also a threat to them. Jiang Rong smiled.

"It's okay to be secretly happy, but you can't be really happy. Hang Yu said.

Jiang Rong immediately restrained her smile, as a senior member of the company, she couldn't be happy too early.

What's more, this kind of thing is not something to be happy about in essence, because the methods of foreign companies are not simple.

"If Samsung Google's goal is to bring us down, then we refuse to cooperate, and the other party will not give up easily. In the two fields of cloud computing and LCD screen, we are simply mortal enemies. Chu Tongjin said.

"So I didn't refuse to cooperate, I want everyone to clarify this issue first, and then look for opportunities in cooperation. It's best to be able to paralyze each other in cooperation and buy time for the rise of our technology. Hang Yu said.

"I see, you should have said it earlier. Jiang Rong said.

Hang Yu smiled, if this kind of thing is said too early, the delegation participating in the talks will be very vigilant as soon as they come, how can they show Google's true attitude. Now, through the content of the second meeting, Hang Yu has a general understanding of Google's attitude.

The Google delegation contacted the rookie negotiation team composed of Sheng Qingming and Qu Feng, and it is estimated that Jiang Yan's decision-making IQ was despised by it. The more despised the enemy, the better, and then it's time to send a professional to play with them.

This is also a test of the level of the think tank and the office five, if they make things clear as soon as they come, how can Hang Yu see their IQ level.

At present, it seems that the office five are more sophisticated, while some members of the think tank are obviously more immature and difficult to take on big responsibilities.

"Let's go on, let's get to know BOE well, we can learn from BOE's development experience, and find some ways for us to cooperate in the future. Hang Yu said.

"Okay. Xia Ming continued: "When BOE decided to develop independently, another Chinese company, Shanghai Radio and Television, established a joint venture with NEC in 02. Shanghai Radio and Television introduced a 5th generation line from NEC for 10 billion yuan, paying patent fees every year, and after 5 years of development, the joint venture collapsed directly in a round of fluctuations in global LCD panels. ”

The historical lessons of Shanghai Radio and Television once again prove how important vigilance is in the process of dealing with foreign companies.

"Although the joint venture is controlled by others, FT-LCD technology was invented in the United States, and Japan, South Korea and Taiwan have become bigger, and the entire industry has developed for more than 30 years, and barriers are everywhere. BOE wants to rely on its own efforts to quickly make up for the decades of technological gaps, and it is almost impossible. Wang Dongsheng has set a 20-year strategic plan, which is divided into five steps, namely followers, followers, challengers, leaders and leaders. The mission of the followers is to survive the technological blockade, and at this stage, BOE has caught up with a good opportunity. In 03 years, South Korea's Hyundai Group was heavily indebted due to overexpansion and sought to sell its LCD panel business, and BOE successfully cut in and pocketed it for $380 million. At that time, the global LCD panel rose sharply, and the BOE after the merger and acquisition was an annual revenue of 11.18 billion, an increase of 133.7% over last year, and "lucky" to avoid the dangerous period after cross-border mergers and acquisitions. ”

It's easy to say, but the real process is certainly not that simple.

Although it has achieved a breakthrough of zero, there is still a very big gap between BOE and Japanese and South Korean companies. International manufacturers will not sell the most advanced technology to China, and the production lines that can be bought are not a threat.

After acquiring Hyundai's business, BOE invested in the construction of a 5th generation line in Yanjing Yizhuang and began to learn and digest TFT-LCD technology. Since then, even in the most difficult years, they will spend at least one billion yuan to support R&D and innovation, and the counterattack of technology has begun.

During this period, Wang Dongsheng once put forward a well-known industry survival law: if the price remains the same, the performance of the product must be more than doubled every 36 months, and this cycle is constantly shortening.

With the growing strength of BOE, his law has been widely recognized by the industry and is known as "Wang's Law". This law is to the global display industry almost the same as Moore's Law is to chips.

What Wang's Law reveals is a bloody battlefield where competition is brutal and if you don't advance, you will retreat.

There is no permanent winner in this battlefield: the price of the panel industry will fluctuate periodically, and even the profits of giant companies often suffer a sharp decline.

During the development of BOE, it was like a flat boat in the sea, losing a lot of money, and each loss was calculated with 100 million, and each loss was supported by the state. Many people see such news, and it is absolutely a waste of taxpayers' money and slander it in every way.

They don't know how hard it is to build a high-tech industry that is decades behind.

In fact, Japanese and South Korean companies are all losing money all the way, and finally become bigger and stronger, harvesting the world, and their panel industries are promoted by the government, and they have joined hands with a consortium to invest hundreds of billions of funds.

Don't look at Samsung being so famous internationally, its screen industry has been losing money.

Not to mention Jiangyan Company, although the screen sells very well, it still has not recovered its R&D costs. Hang Yu estimates that to really make money, you have to wait until the defects of the OLED screen are basically solved.

Soon, with Jiangyan's R&D investment and progress, it will be a matter of the past two years.