Jack Ma carefully studied the fashion area of Jiangnan Mall and found that this model is really good and worth learning from. First of all, if you want to enter the fashion zone, you must pass the assessment of the fashion planning department in order to get the title of fashion store owner.

The fashion planning department only makes one excellent video every month, and the rest of the time it is selected from the submissions of some "fashion shopkeepers". There are always good works that can emerge from a large number of submissions, and after being promoted through pop-up ads, they can stimulate the viewer's desire to shop.

In fact, before this, many shopkeepers opened Weibo public accounts and promoted them on official accounts or Weibo videos. It's just that without official endorsement, their promotion effect will not be too good.

But once selected by the fashion planning department and sent a pop-up window in the fashion area, the store's sales immediately rose.

The pop-up ads and recommended seats in the other zones are bought with money, and only the fashion zone has been changed to a selection of works.

The seemingly simple change has had a great impact on the shopkeepers, and for a while, a large number of fashion shopkeepers began to elaborate cross-dressing or make-up videos in order to be selected.

Because the pop-up ads and recommended slots in the special area are so expensive that ordinary shopkeepers can't afford them. Despite the fierce competition, everyone still sees this as an opportunity to get ahead, and it is really a single-plank bridge.

Fierce competition produces excellent works.

And the excellent works stimulate the user's desire to consume.

"It's amazing, the selection model of his special area is equivalent to the formalization of micro-business. "After understanding the operation mode of the fashion zone, Jackma paid more attention to it, because this is definitely a huge change for the e-commerce platform.

The so-called micro-business is a business model that uses the social tools of the Internet, including Weibo, QQ, forums, post bars and other platforms, to promote goods in various ways and obtain users.

Although we have a very bad impression of micro-business, it is undeniable that this group is very large, and the benefits it drives are also very large. After the formalization of micro-business, let them promote competition in the fashion zone, which greatly exerted the power of this group.

In addition to the competition can produce excellent works, thereby stimulating the user's desire to consume, the particularity of the fashion zone can also attract a large number of micro-businesses selling clothing, cosmetics, shoes and hats, and jewelry.

Clothing and cosmetics are the bulk of e-commerce sales, and once Jiangnan Mall passes the fashion zone, Ali's shopkeepers are snatched up....... Jackma couldn't help but break out in a cold sweat when he thought of this, thinking that this Hangyun Mountain was really shameless.

If Hang Yu knew that his idea would definitely be wronged, he would just launch a special area, where would it be shameless. And this special area was not thought up by Hang Yu at all, but built by Jiangnan Mall itself, and it has nothing to do with him.

Jackma was probably pitted too badly by Hang Yu, and he put the blame on him whenever something happened.

Not only did Jack Ma show doubts again, because the fashion zone was only aimed at clothing, cosmetics, shoes and hats, jewelry, bags and other goods, but the "protagonist" of the second advertisement shot by Jiangnan Mall was the rice cooker.

If the first ad is released in conjunction with the Fashion Zone, then what is the second ad for?

Or is the second ad just a matter of promoting quality, and it is not intended to create a new section?

I don't understand, Jack Ma Chrysanthemum tightened, and felt that things were not so simple.

The fashion zone can be plagiarized, and Jack Ma, who is embarrassed or something, is already fearless, but what he can't understand is even more terrible for him. If you can't figure out Jiang Yan's company's action this time, Jackma won't be at ease when he sleeps.

"Maybe it's really just a matter of promoting the quality, after all, Jiangnan Mall focuses on home appliances. Peng Lei said.

"Let's study this fashion zone first, we are going to start a similar business, as for these two advertisements, I will ask Hang Yunshan to see what they think. Jackma said.

"Okay, you're going to ask him?" Peng Lei said.

"Knock on the side. Jackma replied.

Peng Lei nodded and left, and Jackma picked up his mobile phone to call Hang Yu.

At this time, Hang Yu was talking to Liu Shengjian about running a university, because Yangzhou really lacked talents, and the surrounding cities were all developed cities, such as Suzhou, Wuxi, Nanjing, Xuzhou, etc., and it was very difficult to grab talents.

Therefore, Jiangyan is preparing to set up a university of science and technology in Yangzhou, specializing in cultivating talents in the Internet and semiconductors.

It is to train talents for Jiangyan Company.

"What we want to cultivate are cutting-edge talents in the high-tech industry, whether it is big data, cloud computing or semiconductors, they are relatively weak in our country, and it is difficult to find good teachers. Hang Yu said.

Jiang Yan's company is not short of money, but what worries is where to find a teacher.

"You have a relationship with so many universities, and you can poach some people for a lot of money. Liu Shengjian said.

"I thought about this method, but I was afraid of offending those universities, after all, they were all during the cooperation period. "Hang Yu is a little embarrassed.

"What is there to be afraid of, there are many professors and experts in those universities, and if they don't have other skills, they will write papers, and it is also possible to engage in education. As for practical skills, you can send them to your company for internships. I think the effect of combining learning and enterprise education should be better than that of ordinary universities. Liu Shengjian said.

"Of course, I want to find the best teachers, after all, our learning is not simply about education, but about playing a practical role. We are developing semiconductor technology now, and we will have to compete with developed countries in the future, and we must not be sloppy. Hang Yu said.

"Your ambitions are so ambitious, I can't give much advice. Liu Shengjian said.

Hang Yu thought about it, and it seemed that in addition to poaching people in domestic universities, he was only hired from abroad with a high salary.

Another problem is the number of students, and it may not be easy to recruit good students in a newly established school.

Just when he was chatting with Liu Shengjian, he suddenly received a call from Jackma: "Dong Hang, are you busy?" Jackma felt that he had too much contact with Hang Yu, and he was afraid that he would be annoyed.

"What's the matter?" Hang Yu asked.

"I heard that your company has recently created a fashion zone, I feel very good, I want to open one on Tmall, I don't know if your company will mind." Jackma said.

"Boss Ma's response is really fast enough, and we haven't decided on the benefits yet. Hang Yu said.

The fashion zone has been created for a short time, which seems to be very beautiful, but the actual benefits are still uncertain. If the benefits are really good, the Chinese baby will also have one, Hang Yu didn't expect Jack Ma's reaction to be so fast.

The fashion zone is a joint research of the elite of Jiangnan Mall, in addition to the selection method, there are many details of the change, the main goal is to stimulate the store owners to engage in fashion style.

Through the unremitting efforts of the store owners, coupled with the promotion of the special area, the fashion taste of the majority of users is enhanced.

The fashion taste of most people in China is still relatively poor, and the special model of the fashion zone can not only enhance the competitiveness of Jiangnan Mall and increase sales, but also benefit the fashion development of the whole country.