The cooperation with Jiangyan company logistics and retail service companies has gone relatively smoothly, and Jack Ma seems to see a better tomorrow. Once the two industries are rectified and re-planned, it will definitely be a great joy for Taobao and Tmall.

But Jackma couldn't be happy, because it was also a great joy for Jiang Yan.

"Boss, recently Jiang Yan Company used Weibo to hype up a concept, I don't know what they have in mind. Peng Lei said.

"What concept?" Jackma curious.

Jiang Yan Company always comes up with some new actions, some of which he also wants to do, and some of which he unexpected. Every time Jiang Yan Company has something new, Jack Ma will pay attention to it as soon as possible, so as not to be cheated again.

"They shot two shopping ads in a row, mainly to persuade users to pay attention to self-investment. Peng Lei said.

"I'll see. Jackma sat down and turned on the computer.

Previously, Hang Yu introduced the concept of "concept competition" in the high-level meeting, requiring the company to grasp the core of the concept of consumption and compete with Ali, and these public service advertisements are related to the concept of consumption.

In the history of business competition, there is a very classic consumer concept advertisement, called "Chinese old lady and American old lady". Many people have heard this story since childhood, and although it is simple, it has really changed the consumption habits of Chinese.

While many people change their consumption habits, they don't realize that this is actually a victory for Western consumption concepts.

And this victory has caused many economic problems in China, such as the housing price problem that we have always hated, including the pot of "advanced consumption". Without the triumph of the concept of advanced consumption, our housing prices would not have risen so fast.

Hang Yu believes that if Ali can be defeated in the war of consumption concepts, he can win the hearts of more users.

The first shopping ad was released on Singles' Day last year, and the protagonist is a young code farmer, who works hard, has a good salary but is not willing to buy good clothes for himself, and saves money to buy clothes, cosmetics, travel and so on for his girlfriend.

But in the end, his girlfriend disliked his appearance and sloppy life, and ruthlessly dumped the young yard farmer and left with a handsome guy in a suit and leather shoes. The young farmer changed his mind, began to pay attention to his appearance, put on an expensive suit, did his hair, and became a handsome promising young man.

After the image was improved, the young code farmer became the "business elite" in the eyes of others, and the popularity of women suddenly increased, and there was no need to go to great lengths to pursue women, and there were many girls who pasted it upside down.

It's a bloody plot, but it's also thought-provoking, especially for the majority of male compatriots who are not good at socializing.

Most of the male compatriots in China are very "stupid", they don't know how to dress up, and they are ashamed of themselves, while the female compatriots wake up in advance and pay attention to dressing up early, so we see a lot of dicks holding hands with a "goddess".

This kind of discordant picture even leads to extreme remarks such as "Chinese men are not worthy of Chinese women".

Jiangnan Mall has made a men's clothing promotion speech before, and also had a fight with Ali, Ali is resolutely on the position of women, so he has won a lot of women's friendship. This shopping advertisement is to continue to awaken the self-investment concept of the majority of male compatriots and increase the consumption of men's clothing.

In fact, we all know that men's income is generally higher than that of women, but they are reluctant to invest in clothing.

With the efforts of Jiangnan Mall, the consumption of men's clothing has increased by about 47%, and it continues to improve.

Of course, Jiangnan Mall will not be stupid enough to offend the women's clothing boss, so there is another version of the advertisement. The protagonist is a female white-collar worker who is not good at dressing up, and was called by her boyfriend in various ways, and was dumped in the end, and then she changed her mind......

Self-confidence is an important element in life, and it is of great benefit to both family and career.

It's not enough to just shoot an advertisement, Jiangnan Mall has also launched a "fashion zone", which is not characterized by price, but by fashion. It should be noted that most of the users of Jiangnan Mall are relatively ordinary, and fashion is not the most fashionable, but promoted according to the situation of consumers.

The clothes, shoes, jewelry, etc., promoted in this fashion zone, are divided into seven sections: Japanese and Korean, European and American models, simple departments, literary and artistic departments, business departments, casual models, and non-mainstream departments.

In order to build a fashion zone, Jiangnan Mall has set up a "fashion planning department", which can be described as well-intentioned.

"What can I reassure, it's not that I want to increase clothing sales. After Jackma watched the first commercial, he didn't care about it, but he felt very tricky in his heart.