The 402nd mobile phone pre-sale

"This mobile phone is okay, you go back and tell Manager Tan to improve the efficiency as soon as possible." Hang Yu said.

"I'll go. The clerk replied.

In fact, there is no need for Hang Yu to remind him, Tan Zongqin is more anxious about efficiency improvement than him.

Along with the mobile phone, there is also the game of cutting fruits, under the guidance of Hang Yu, almost the original work is restored. However, in order to make domestic players more suitable for this game, Hang Yu added some Chinese characteristics, and the coloring is also different.

Hang Yu personally tried to play for several hours, and I feel that this game is really interesting.

On the other hand, the planning department has long been ready for advertising shooting, and they selected a raccoon cat that has always been very docile and cute, and is very interested in mobile phones, which is a more common tiger striped cat in China.

The content of the advertisement is that the owner has something to do and leaves the phone on the table, and the tanuki jumps on it, and becomes interested in the running fruit cutting game, at first scratching with one paw, and then the two paws quickly swipe across the screen.

When the owner returned, he found that the game was over, and he had scored super high, and he had a stunned expression. The tanuki cat lay on the sofa next to it, licking its paws, with a proud and cute expression.

"Cat mobile phone, specially created for cute things. This is the advertising slogan that appears at the end of the video, which is intended to attract some cute lovers.

Lovers of cute things are not only sister papers, but also many big men who pick their feet also like cats and dogs.

The video was released on the Internet and TV at the same time, the TV advertisement was selected from Jiangsu Provincial Station, and the Internet was published on Weibo, Weibo Video, 123 Navigation, Baidu and other well-known websites, and gained millions of fans in one day after it was launched.

The cat's mobile phone is full of science and technology, and the shape is more beautiful than that of contemporary Apple, which makes many people's eyes shine. Moreover, in the advertising advertorial, it also highlights the mobile phone parts purchased from well-known companies such as Samsung and Sony.

That's right, the focus of the advertorial written by Hang Yu under the guidance of the editorial department is not the word domestic. On the contrary, Hang Yu took advantage of the subconscious of admiring foreign countries in China, focusing on promoting mobile phone parts purchased from well-known manufacturers in various countries.

"Bringing together the world's top technology to create a fashionable and intelligent brand. This is the key sentence of the advertorial.

To put it bluntly, it is to borrow the fame of brands from various countries to enhance the gold content of cats' mobile phones.

The advantage of this type of publicity is that it can be quickly recognized by a large number of people, and the disadvantage is that it advertises to others, which is easy to cover up its own brand. People who want to make the brand bigger generally don't promote it like this, for fear that their brand name will be covered up in the future.

However, Hang Yu knows that in the future, the national strength will increase, and the national self-confidence will also be improved.

In addition, Hangyu will gradually increase the proportion of self-developed and self-made mobile phone parts, and it is believed that with the passage of time, people will gradually realize the R&D and manufacturing capabilities of Jiangyan Company. Now, it's more convenient to borrow the east wind.

It took more than 20 million publicity dollars, and in just over a month, the cats mobile phone gained quite a good reputation in the market. Whether it is the appearance of the mobile phone, the scientific and technological content of the brand-name parts of various countries, or the cute attributes shown in the advertisement, they are deeply attracted to everyone.

At the same time, various problems in mobile phone factories have been basically solved, or there are solutions. When the same problem occurs again, each position knows how to do it by itself, and there is no need for engineers to study for most of the day.

The production work began to go smoothly, and one production line can produce 1,200 mobile phones a day, a total of five production lines, which can produce about 180,000 mobile phones a month.

After storing enough goods and sending the goods to the provincial sales stores through its own logistics, Jiangyan Company launched the pre-sale work. This is the first time the company has sold mobile phones, and all departments are very nervous, and the relevant departments of the headquarters are also fully cooperating with the work of the mobile phone company.

The pre-sale volume is relatively small, three grades and styles of mobile phones, the lowest grade cats black and white series, only black and white two colors, the overall mobile phone is a little smaller, and the shape is slightly localized.

The second mobile phone is called the raccoon series,There are black, silver, gold, yellow, green, blue colors,The shape of the mobile phone is more biased towards Apple,In 08, it is definitely better-looking。 The reason why there are so many colors is that I hope to capture the hearts of some lovers of different colors.

The mid-range model is called the Persian series, and it comes in four classic colors: black and white, silver and local gold. The Persian collection is the most technological, and it is also the style that is used in advertising.

The reason for the name Persia is that, on the one hand, Persian cats are noble and luxurious in everyone's impression. On the other hand, in order to cater to the preferences of users in Central Asia, in the Central Asia sales plan, the cats in the advertising videos will be replaced with Persian cats.

The final pricing of the three mobile phones is 1160, 1860, and 2360 respectively, and the profit margin is about 300, 500, and 700 respectively. The specific profit also depends on the region, transportation labor and other consumption, and in the end, the profit of a mobile phone should be reduced a lot.

This is already for the sake of avant-garde styling, which can be formulated at a relatively high price that is acceptable to everyone.

70,000 units of the black and white series were pre-sold, 100,000 units of the Tanuki series were pre-sold, and 80,000 units of the Persian series were pre-sold. After all, Hang Yu is doing the physical industry for the first time, so he is more cautious, and the pre-sales volume is relatively low, and it can be corrected in time in case the sales are not good.

However, the good news is that on the day of pre-sale, the order was full, and the sales department urgently requested to increase the pre-sale. Hang Yu thought about it and refused, anyway, it was just a pre-sale, and he would sell it in large quantities when there was more output and inventory next month.

Although the sales volume is not large, the profit is very amazing, and the pre-sale profit is over 100 million!

The mobile phone company has not been established for a long time, the investment is huge, and it has received gratifying sales as soon as it comes. Although it is reasonable, the joy of winning the first battle still permeates the company.

Many employees in the company have bought a cat mobile phone, and almost everyone in the management has a Persian series. Some were managed to support the company, while others were really attracted to the avant-garde styling of the Persian series.

Some people are even attracted by the mobile phone LOGO, which is the little cat's paw.

"This phone is really easy to use, I bought one with your dad. On Yang Yien's desk, there is a white Persian series mobile phone, and he picks it up and plays with cutting fruit when he has nothing to do.

Cutting fruit is a built-in game for cats mobile, which is highly rated and widely loved.

"I didn't expect the pre-sale to be so hot, we relied on purchasing parts and designing the mobile phone assembled by ourselves, which was easily accepted by everyone. Hang Yu was pleasantly surprised by this result and took it for granted.

"It's easy to use, who cares about you, and people like Samsung and Sony. Yang Yien said with a smile, as long as she can make money, she doesn't care how much she researches, she is not very interested in scientific and technological research and development.