As the boss of the company, it is such a large transaction, it is right to recognize money and not talents, besides, this is not something that he can decide alone, he is only responsible for talking, and in the end he has to agree with the board of directors, and an unreasonable offer is just boring for himself, so the words Mark put on his lips are: "Friends are friends, business is business." ”

And Bloomberg relied on public opinion and public opinion pressure to make Mark succumb and take these big pieces of fat under his banner.

Some industry insiders now believe that the lack of scale advantages also makes traditional publishers lack the weight to negotiate with e-commerce giants in the digital transformation. The control of the market by large companies and large groups is the main characteristic of the mature publishing industry in developed countries. For example, the largest publishing companies in the United States, such as Random House and Penguin, account for 45% of the publication market share, and with the advantage of scale and strength, they also have the ability to negotiate in the transformation from traditional publishing to digital publishing.

In the United States, large international media groups have carried out large-scale mergers and acquisitions in the publishing industry. After a number of small and medium-sized publishing institutions were acquired, their cultural tastes and cultural orientations were forced to change, and they were also forced to follow the short-term sales figures. Management techniques commonly used in other industries, such as strict classification of product categories and the pursuit of economies of scale, should be applied to book production without exception, and performance appraisal should be based on the numbers on the profit and loss statement.

Andre Severin, a well-known independent publisher in the United States, said: "Harper Collins was one of the best publishing houses in the country, and its turn after the acquisition was also the most amazing. If you compare its bibliography from the 50s to the 90s, you will see that every decade there is a metamorphosis, with art history, theology, philosophy, and history books being discarded along the way, and more and more short-lived cheap bestsellers in the bibliography. "These traditional publishers are not accustomed to the new for-profit publishing groups.

And Mark is a key and despised figure, Mark is a former genius, but also a cultural person, when he entered the film circle and made great achievements, this is gratifying, quite a literati of my generation, can rule the country and the world together!

Who knew that after Mark took the helm of Time Warner, he took such a dirty thing to the roots of the cultural world, which is really cold, the publishing industry big said: "Mark is a person who smells of copper from the inside out, he is a banker who has strayed into the cultural world, and if the price is right, I bet his kidney can be sold." ”

But Mark doesn't care, he cares about profits, with the development of television and the Internet, the influence of these publishing companies is decreasing, after losing this influence, even if they can make a small profit, but they are no longer in the eyes of a tycoon like Mark.

When the publishing industry enters the era of management-centered, publishers no longer have to be full of poetry and books, nor are they rich in the enlightenment mission for the public, when the cultural superiority of publishers is ruthlessly crushed in the profit-seeking wheel of large publishing companies, publishers can really use their own wisdom and persistence to discover and introduce really good works to readers, with the change of the times, is the way out.

In fact, the current annual revenue of book publishing and distribution in the United States is about 25 billion US dollars, and the annual revenue of McGraw-Hill Publishing Company alone has reached 2.935 billion US dollars, with a total circulation of more than 28 million copies, and the distribution scope includes more than 100 countries and regions. In terms of newspapers, the Los Angeles Times, the largest newspaper in the United States by circulation, has an average daily circulation of about 1 million copies, of which nearly 1.4 million copies are circulated on Sundays, and advertising revenue reaches $225 million, which is quite a piece of the pie.

But the cake is not big, and there are many people who eat it.

Now the mass publishing groups are all starting to transform, and they are based on people's entertainment and life.

Although because of its scattered, improvised, and personalized themes, the content is universal, non-specific, and discrete, and the readers read and buy the probabilities and randomness, a large amount of information was released and consumed in the form of "free lunch" in the early days of Internet popularization, and the mass publishing was a contingent demand, which to a certain extent restricts the generation of universal payment behavior on the Internet, and it is difficult to produce an ideal business model for a while. Although the mass publishing groups have successively obtained some revenue from online products, the amount has not exceeded 1% of the total revenue. So, the digital transformation of mass publishing is still lurking in the tunnel.

For example, the expansion of the digital business in the field of mass publishing by the John Wiley Publishing Group is a classic, and this project exists as a supplement to their many guided books, the Buddhist travel series, which is its main brand, and its "informal travel guide" is also considered the second largest travel guide series in the world. With the acquisition of a small London-based online travel book company offering B2B and B2C products and services, John Wiley's strategy is to provide products and services to all segments of the travel industry through an online platform.

Professional publishing is based on people's occupation and career promotion, the theme is serialized, standardized and organized, the content is practical, specialized and targeted, readers read and buy inevitable, selective, the demand model is "inevitable demand", and can meet the requirements of mass customization, which promotes the optimization of its cost-benefit pattern, so it occupies the first opportunity and advantage in network operation.

At present, most publishing companies have begun to transform and have started to digitalize, and the digital publishing business in the professional publishing field has achieved a large degree of profitability. Publications such as Reed Elsevier, Thomson Group and John Wiley Group have been successful in this regard.

There is no shortage of capable people within the Times Publishing Group, they also see the crisis and opportunities, and the voice of reform and transformation has been there for a long time, but the model of other companies is not suitable for them, because this kind of business, they also have it within the group, and other departments are already engaged in it, they hope that the publishing industry will join, but to cooperate with them, rather than to dominate, and the road of digital reform of Times Publishing Group is full of difficulties.

Now that Mark has stepped in, he has taken a step that no one could have expected, and Time Warner, which started in publishing, has completely withdrawn from the publishing industry.

Mark's reason is that the profit is too low, but the operating success is rising, and it is ultimately unprofitable, as for the Times Group started with publishing, what's the problem with this, Samsung, which started by selling salted fish, has long stopped selling salted fish, and DuPont has long stopped selling women's stockings as its main income.

Other companies in the industry are happy about Time Warner's divestment of the publishing business, and there are many buyers who are willing to take over, and Mark is not so short of money, and Bloomberg wants to take advantage of the fire, which is impossible, and this is not a buyer's market.

But there don't seem to be many companies that can eat this part of the business in one fell swoop and not be complained by employees, and Pengbais Group is one of the best competitors.

Not every media company can transform into a media giant like MM, which requires a variety of factors, not only to have strong resources, but also to be good at seizing opportunities, and the most rare is opportunities.

The film company has transformed into a media giant, in the past 100 years of history, only Disney is the only one, the Thunderbolt in the same period has long since collapsed, MGM and United Arts are in decline, Warner is merging with the times to become a media giant, and Columbia, Paramount, Universal, and Twentieth Century Fox are important parts of the media giant.

And the new challengers, Carllock, Orion, DreamWorks, Lionsgate, New Line, Pixar, Lucasfilm, in the 90s, have done their best in some aspects, but they still lack opportunities or timing.

The MM led by Mark, under everyone's noses, rose like a miracle, and through several winning mergers and acquisitions, they rapidly expanded themselves, and their successful cases have been written into the textbooks of major media colleges and universities, and have become classic cases that everyone is vying to study.

A company like MM has a capability that no one else has, and if it were another company, acquiring so many companies in a short period of time, there would definitely be all kinds of problems, Sony took ten years to integrate Colombia, and strong heroes such as Michael Eisner also spent five years integrating ABC.

However, MM has grown in rapid mergers and acquisitions, and instead of becoming a loose alliance, it has quickly merged into a powerful empire controlled by five major families, which is quite rare, and some scholars have set up a special topic to study this topic.

This is the most successful film company after the new millennium, Mark and Meghan, the two entrepreneurial veterans, have become the idols of contemporary entrepreneurs.

There are thousands of paths to success, such as Lei Shidong, a local family, who has been operating painstakingly for decades, starting with a cinema chain, annexing Viacom, merging Paramount, acquiring CBS, rising strongly, and achieving hegemony; while News Corp. started in the newspaper industry, unified Australia, invaded the United Kingdom, crossed the river with a raptor, settled in the United States, acquired Twentieth Century Fox, formed its own Fox television network, and became a top media overlord.

Disney, on the other hand, has relied on its advantages in the IP industry to enter the top media groups after acquiring ABC; Time Warner has continued to expand itself through marriage alliances and mergers and acquisitions, and has achieved a great cause; and MM has strengthened itself through rapid mergers and acquisitions.

Both Bloomburold and Mark have their own media empire dreams, but Mark has made his dream come true, and Bloomberg is working hard to control the publishing industry of Times Group and own a number of large national magazines, which will make the power of Pengbo have a qualitative leap and become one of the super media companies in one fell swoop.