Bloomberg is a legend who was legendary as a teenager, even working as a "valet parker" for a while at Johns Hopkins University as a young man, earning a bachelor's degree in engineering and an MBA from Harvard Business School.

With these two diplomas in hand, the 24-year-old Bloomberg entered the leading investment firm on Wall Street, Salomon Brothers Financial Investments, where he started with the most basic manual bookkeeping, working 12 hours a day, six days a week. Six years later, with his diligent and persistent work attitude, as well as his keen and far-sighted business acumen, he became a superstar of Wall Street's bulk stock trading, was interviewed by various authoritative newspapers in the United States, played the role of the top powerful broker on Wall Street in major social events, and at the same time became a partner of Salomon Brothers.

A 40-year-old successful person, at the moment when he is about to reach the peak of his life, was pushed down from a height, this pain is difficult for others to imagine if he is not personally experienced.

In 1981, Salomon Brothers was bought by Fibro, and Bloomberg fell victim to the power struggle in the takeover, and was swept away by the top. Fortunately, Salomon gave him a $10 million repatriation fee, and a month after he left the company, he set up a company of only four people.

From the beginning, Bloomberg's direction is clearer this time. At that time, people's demand for the timeliness and accuracy of securities information was becoming more and more intense, and the use of computers made all information electronic, and then transmitted to users in the most convenient way through the Internet.

Bloomberg is well aware that this will be a great change and development trend in the economic life of mankind. And Bloomberg made a clear judgment about himself: "There are better traders and salespeople than me, and there are better managers and computer experts than me." But no one can understand securities and investment as well as computer applications like him. So he positioned the new company as a company that uses new technology to provide information services for financial institutions, and named it Innovative Market Systems Company, which is now the predecessor of the huge financial information giant, Bloomberg Group.

Bloomberg's flagship product is a personal computer called the "Financial Information Terminal", whose main function is to view the global stock market.

Users can not only compare the market charts of similar stocks with such terminals, but also send emails to other users, and even place orders to buy and sell stocks. In 1990, Bloomberg began to enter the media industry again, and he successively founded "Bloomberg Radio, Bloomberg TV, Bloomberg Website, etc. Gradually, the business expanded to newspapers and magazines, and published books such as Bloomberg Market Magazine and Bloomberg Newsletter for investment professionals.

But in the media industry, in the face of the encirclement of several giants, has never been able to break through, whether it is to do TV or website, has never been able to do the best, which is inconsistent with his consistent purpose, in the competition for mayor he tasted the great convenience brought by the media industry, has always had the heart to break through, bigger and stronger.

Today, Bloomberg Consulting is second to none in the financial information services industry in the whole country, and Bloomberg News has become almost synonymous with financial news. The Federal Reserve is its customer, the Voice of America is its client, and even the Vatican, where the Pope is located, has purchased its receiving terminals. Today, large securities investment institutions and fund management companies in the United States are the main customers of Bloomberg News' financial data terminals.

"It's not just a piece of equipment, it's a status symbol, and it shows that you're serious about making money," says a client of the company, of Bloomberg's financial information terminal. From bond yields and SEC filings to autobiographies of companies and analysts, investors can find almost all the financial information they want in Bloomberg News.

This achievement is inseparable from Bloomberg's personal leadership. In 1994, the Bloomberg Group, whose business had already improved greatly, was hit by a weak market. The Fed's interest rate hike policy has led to a sharp decline in the Wall Street stock market, many companies have laid off employees, and Wall Street's financial business has fallen sharply, all of which have stumbled Bloomberg's rapid progress for 13 consecutive years, and the sales of data terminals that support the company's cash flow have been declining every month.

At this point, Bloomberg, which had already diversified its operations, decided that it would be a waste of time to be distracted at such a critical juncture, and that the company must stick to its core business, which is to increase sales of data terminals as much as possible.

Under Bloomberg's guidance, the company was able to sell a staggering number of data terminals, and the cash flow was like refueling, and the stranded ship returned to its original course.

Bloomberg is the brainchild of Mr. Bloomberg, so it's not easy for outsiders to get a piece of the pie. He personally dealt with two "hackers" who hacked into the company's computer system and extorted $200,000 for it, and even went as far as the British capital London to meet with the two "hackers" to discuss the specific "conditions" for payment, and finally let them fall into the hands of the British police, which also became a good story within the company.

As the most well-known financial instrument on Wall Street, it is used by the financial industry all over the world, which makes Peng Broad a cash cow, countless people want to hit his idea, but so far firmly controlled in his hands, his vision and wrist are first-class and top-notch, and now he wants to get deeply involved in the media industry, which will be another opportunity for his group to develop.

Bloomberg did not look down on the publishing industry as a backward thing, believing that there was still room for growth and potential for exploitation, and that it still had a very important position in political life.

He hopes to reorganize these businesses with the company as the core, form a new Pengbo Media Group, with a huge scale advantage, small profits and quick turnover, multi-channel and multi-level alliance, so that the company can expand into the field of books and magazines in the field of news and information, such as "Time", "Fortune", "Life", and "Sports Illustrated" Waiting for a well-known national magazine in hand, it is better, he personally came to Mark, is to hope that Mark can throw off the burden, but must be in a reasonable way, it is best to find a pick-up man, if the price is right, he is willing to be this pick-up man.

Mark is not stupid, Time Warner is just divesting this part of the business, and it is not caused by bankruptcy, he is not in a hurry, he will not reduce the price and sell it, this part of the industry, he can't look down on it, there are many people who can see it, such as the Bettamance Group, they hope to eat a part of Time Warner's publishing business, so that their market share will be further increased.

Mark's reform plan requires a lot of money, but that doesn't mean it's their only source of financing, and many directors are unhappy about cutting off this part of the business, hoping to borrow money rather than sell off the group's underlying business.

Mark is only an independent director of Time Warner, but now he is the most influential one, and several of his reform decisions have been decided by the board of directors, investing in Pingguo, investing in the game business, investing in Yari, and planning to build Warner Movie World, which requires a lot of money, but it is indeed through the argument of the board of directors, and there is a lot to be done, many people are impatient with the low income of the publishing industry, they just want to make a lot of money, make more money.

Many astrologers answer their clients like this: "Do business with Mark? This may be a joke, but it shows that people are hot and jealous of the Mark family for making so much money in a short period of time, but when Mark became their ally, he was immediately promoted to take the lead and let this famous Galaxy Black Lord lead everyone to rob the money.

They also defended Mark, and they won't negotiate when the striking employees don't cancel their offensive remarks against Mark, which is Mark's popularity right now, so he's full of confidence.

"I want to know the list you want to peel off," Bloomberg said. ”

Mark said: "Fortune and Life magazines can talk. ”

"With so many industries stripped away, what's the point of having one Time and Sports Illustrated?"

Of course, Mark has his calculations, which is also the reason why the board of directors of the publishing part also rebelled, and his soldiers have been cut off, what does it mean to be a bare-bones commander? Mark said: "This is the decision of the top management of the group, these two can't be moved, Michael, what is your offer?"

"Given that the debt ratio of this sector is three times its annual profitability, we think a 10% increase in market price is a very reasonable figure," Bloomberg said. ”

Mark said: "This is a robbery, we are just stripping assets, not a bankruptcy sale, Michael, Bertelsmann people are more sincere than you, it just so happens that you have the same aesthetic and fancy the same product." ”

"I'm sure Time Warner employees don't like working under Germans, and there's nothing to admire about Germans other than their work ethic," Bloomberg said. ”

Mark said: "I don't like Germans either, but I like Mark, Michael, you were also the head of a company, as a company boss, whoever bids high, you know?"

Bloomberg said: "Considering the reaction of the employees and the reaction of the society, I believe that the best outcome is that it is acquired by a state-owned enterprise, I believe that this is an offer that is acceptable to everyone, and I believe that this part of the business belongs to Pengfei, and the employees will not be so disgusted, and you will not have to face social pressure." ”

Mark said: "We are in the media, what kind of public opinion pressure are we afraid of? Money is the boss." ”