Time is a silent language, one of the most precious treasures of human beings, and it plays a very important role in our daily lives. The differences between different cultures and civilizations will inevitably bring about differences in the concept of time, which in turn will affect the normal exchanges between people of different cultures and cause cultural conflicts.

People in different cultures have different understandings of the concept of "punctuality".

In the U.S., formal appointments must arrive on time and no more than five minutes from the scheduled time. If you are more than 10 minutes late for an appointment, you should apologize or explain the reason. People who know they're going to be late tend to make a phone call to tell them first. Late for the official contract without reason will be considered irresponsible.

So, there are two things in American life that they are really careful to save: time and manpower. Americans believe that time can be arranged, saved, wasted, appropriated, consumed, etc., and they also charge for time because they believe that time is a precious resource, a precious commodity.

At 8:55 a.m., Lilith came to the hotel lobby to pick up the group of Korn Radius.

Under the leadership of Jiang Hui, Guanghui Group has always had a strong sense of time, so no one dropped the chain, and the vehicle set off on time at nine o'clock.

After a forty or fifty minutes drive, the car entered the Ford company.

Alan Murali personally led a group of people downstairs to greet him.

In general, Americans don't spend much time chatting with visitors or going to a hotel to host a friendly relationship. So, after a simple, courteous greeting with the guests, they quickly got to the point.

Alan Murali is naturally no exception.

After shaking hands with Jiang Hui and saying a few words, the group came to the conference room.

When they arrived at the conference room, several people exchanged pleasantries a little more, and then sat down in their respective positions, ready to start negotiating.

In addition to CEO Alan Murali, Ford also attended the meeting room, including the head of the legal department and the head of their investment department, totaling more than 20 people, filling the entire conference room.

As a foreshadowing, Jactic Jerchik, Ford's vice president in charge of the sale of Jaguar Land Rover, took about 10 minutes to introduce and review the results of the negotiations over the past year.

At the same time, it also explains the purpose of today's negotiations.

For Ford, 2006 and 2007 two consecutive years of huge losses, a loss of $1 or 20 billion a year, has been a bit unbearable, and urgently needs to throw out some of the burden, so that you can get a sum of cash, but also throw a burden.

With the continuous rise in oil prices, Americans who are not bad for money have begun to care, and the sales of SUV models have declined very quickly, and Ford's main models are all kinds of SUVs, not to mention Jaguar Land Rover.

In this case, Murali is very keen to sell Jaguar Land Rover as soon as possible.

Similarly, on the side of Guanghui Automobile, although it has been established for two years, and the models developed by itself have also begun to produce prototypes, there is still something missing after all.

If you can acquire the internationally renowned Jaguar Land Rover, it is very beneficial in terms of management, quality control, and brand awareness.

This concubine is destined to have a result in this negotiation.

"With world-class manufacturing facilities and factories, amazing production efficiency and a strong circularity system, and control of every aspect from procurement, production to operation, Jaguar Land Rover is definitely a very valuable company," said Muralie, who began to market Jaguar Land Rover.

No matter what the sale is, the seller will brag about his things, and the buyer will belittle them, even if they like them.

"Allen, you are talking about the glorious past of Jaguar Land Rover, since 2002, Jaguar's global sales have generally shown a downward trend, and now the sales volume of a year is not as good as the sales of Mercedes-Benz and BMW in a month. Although Land Rover's sales are rising as a whole, it is losing money year after year, and now it is even more mired," Jiang Hui said politely.

I don't know if Ford's vision is good or bad. Whether it is Jaguar Land Rover or Volvo behind, it has been losing money year after year in the hands of Ford, but once it is sold, it is in the hands of others, but it is quickly profitable.

Presumably, the bigwigs of Ford Motor are also very depressed.

Originally, in June 2008, Tata Motors acquired Jaguar Land Rover from Ford for $2.3 billion, and the deal was in the range of negotiations between the two sides according to the market reaction at the time.

In fact, at the beginning of the acquisition, neither analysts nor other companies were optimistic about Tata Motors from India, believing that it would be difficult for it to maintain the luxury of Jaguar Land Rover, and that it would not make money, and Ford would do a good business.

However, in addition to continuing to lose 500 million yuan in 2009, Tata Motors turned around the next year and earned 1.6 billion US dollars at once.

Similarly, when Geely acquired Volvo, no one was optimistic about Volvo, and they all thought that Ford Motor had found a receiver and did a good business.

The result?

Geely is not a loss, just look at the performance of Geely and Volvo in 2017.

"Jiang, the loss is temporary, and if it weren't for this damn financial crisis, we would never be willing to sell it. I heard that Jaguar is a more high-end existence than Mercedes-Benz and BMW in your Celestial Empire, and Land Rover is loved by many wealthy people. I have reason to believe that Jaguar Land Rover's development in the Celestial Empire will enter a new climax," said Murali.

Murali is also empty talk, obviously according to his Ford philosophy, all the messy non-major brands belong to the sale plan, and it has to be said that he is reluctant to sell.

However, I have to say that he sees the development of Jaguar Land Rover in the Celestial Empire very clearly.

I don't know if it's just right.

"I've heard that GM is already considering applying for a bailout from the U.S. government. As a company controlled by the Ford family, I believe you definitely don't want to hand over control of the company to the U.S. government, right?" Jiang Hui said with a smile.

GM has long been the world's largest car company since 1927, but since 2005, GM has been losing money almost constantly, more than Ford.

Wait until next year, and even file for bankruptcy directly.

Of course, the current GM is still struggling to survive, and it just keeps applying for some assistance.

However, no one would have imagined that GM would become even more powerful after bankruptcy and rebirth.

Among them, the Celestial Empire should have contributed an important force.

In such a comparison, Jiang Hui's words can be regarded as a stab in Murali's heart.

(End of chapter)