Whether it's Ford, General Motors, or Chrysler, the three major automobile companies in the United States are not having a good time right now.

In the entire U.S. market, the best-selling cars are basically the products of Toyota, Honda, Nissan and Hyundai, which are Japanese and South Korean companies.

In particular, quality stability, in the Celestial Empire, this may not be a special concern for consumers, but in a country like the United States, where the population is super expensive, all people who buy a car need to consider this issue.

Otherwise, you'll have to repair it yourself twice in three days, or spend a lot of money to repair it outside.

In this case, consumers will definitely choose a model with good stability.

"Jiang, you underestimate our Ford Motor, as a company with a history of more than 100 years, we have experienced all kinds of things, no matter how difficult it is, we can get through," Murali said with a blushing face.

Ford has had good times over the past 20 years, but frenzied mergers and acquisitions and management laxity have left Ford in its dying struggle for many years when Murali took over.

In 2006, Ford lost $12.6 billion. At an initial meeting with employees, Murali was asked if Ford could survive in the industry, to which Murali replied, "I don't know." ”

To this end, Murali embarked on a radical overhaul to reduce Ford's product development costs by 60 percent. Murali hopes Ford will learn how to produce more distinctive models on fewer and fewer platforms.

There is one claim that by 2013, Ford will have fewer platforms for the production of cars and trucks to 13, half of what it used in 2007.

However, in any case, the current Ford is still in a quagmire.

"I also firmly believe that Ford will be able to return to the track and enter a new height. In the Celestial Empire, there is a saying called Phoenix Nirvana, reborn from the ashes. However, there is a premise for this, that is, you have succeeded in rebirth, and if you fail, it will become history. If Ford wants to complete its own transformation, I think it's better to get rid of some baggage as soon as possible," Jiang Hui said.

Since Ford bought Jaguar in November 1989 for a sky-high price of $2.5 billion, it hopes to enter the luxury car and sports car market that it has always struggled to gain a foothold.

For a long time, the United States was the largest consumer market for Jaguar cars in the world, but the decline of the dollar against the pound in the mid-to-late 80s, coupled with the recession of American stocks, directly hit the desire of American consumers to buy luxury brand cars.

At the same time, Lexus, Acura, and Infiniti, the three major Japanese high-end car brands, have entered the U.S. market with cost-effective new cars, making Jaguar's situation even worse.

It can be said that in the 18 years since Ford acquired Jaguar, it has basically been in a state of loss every year, and even the United States, Jaguar's largest market, has shown a downward trend in sales year by year.

This was followed by Ford's acquisition of Land Rover, another British luxury car brand, in 2000 for $2.75 billion.

These two acquisitions did not bring a dime of profit to Ford Motor!

There's really nothing wrong with saying that they are "baggage"!

"Jiang, if the burden is not burdensome, we won't say so much meaningless. Prior to this, our team had already conducted many rounds of negotiations and negotiations. Anyway, we both know in each other's hearts that our Ford Motor intends to buy Jaguar Land Rover, and your Korn Ferry Group also wants to buy Jaguar Land Rover, so let's talk about the price directly", Murali didn't want to talk to Jiang Hui about the situation of Jaguar Land Rover anymore.

If Jaguar Land Rover is in a good position, where would Ford be willing to sell them?

"No problem, I think we have already made it clear that we want to buy all the shares of Jaguar Land Rover for $2.2 billion in cash, and in order to show my sincerity, I will add $100 million today, and if you agree, then $2.4 billion, you can sign today," Jiang Hui said.

Historically, India's Tata Group, India's Mahendra Motors, and a private equity company owned by the American **** company have all submitted offers to Ford Motor to acquire Jaguar Land Rover.

Among them, Tata made a bid of US$2.05 billion, while two other companies, India's Mahendra Group, made a takeover bid of US$1.9 billion, and Da Mo's private equity company, One Equity, made a lower bid.

Ford spent more than $5 billion to buy back Jaguar Land Rover, but because of years of losses, no investor was willing to buy them at a high price.

After all, in 2007 alone, Jaguar's losses amounted to $500 million, while Land Rover's losses amounted to $1 billion.

It's no wonder that no one wants a five-fold shot.

In this life, there is more Guanghui Automobile as a competitor, because Guanghui Automobile was the first to contact Ford, and the two sides have cooperated in engine technology, and they have also cooperated very happily in the marketing of the Celestial Empire.

Of course, the most important thing is that Korn Ferry has always been the highest bidder, so Ford Motor has always been pushing forward with the sale of Jaguar Land Rover to Korn Glory.

"Jiang, I think you should know very well that our Ford Motor spent a total of $5.25 billion on Jaguar and Land Rover, not counting the capital injection into Jaguar Land Rover halfway, and you want to buy a company worth more than $5 billion for $2.3 billion now, isn't it too insincere?" said Murali deliberately changing his concept.

Although it is said that the US dollar was more valuable in the past, especially when Ford bought Jaguar, the purchasing power at that time was more than 2 billion US dollars, and the purchasing power was definitely higher than the current 10 billion US dollars.

But so what?

"Alan, it's not that everything is held, and the longer you hold it, the higher its value. If these two companies were still young and beautiful girls when Ford acquired Jaguar and Land Rover, then after so many years of devastation, they have become crippled flowers and willows, and they are no longer as angry as they were yesterday. A girl who is not attractive and is in the middle of her last years, it would be good if someone wanted it, where could she still sell it at the original price", Jiang Hui said after taking a sip of the coffee on the table.

"Jiang, you have to understand that you are not the only company that wants to buy Jaguar Land Rover, and if you continue to belittle her, you have not considered that your competitors will snatch your cake away? To paraphrase the words of your Celestial Empire: all the boiled ducks have flew", it seems that Alan Murali has also made a lot of preparations for today's negotiations.

'If I'm not mistaken, my $2.3 billion price is higher than all the other competitors, right? at least $250 million higher, that's sincere.'

Hearing Jiang Hui's words, Alan Murali's face changed.

(End of chapter)