There is a parable in the New Testament Gospel of Matthew in the Bible: "Whoever has is to be doubled to give him superfluous, and whoever has not is to take what he has."

Lao Tzu, an ancient philosopher of the Celestial Empire, also put forward a similar idea: "The way of heaven is to make up for the deficiency when there is more than is lost." The way of man is not, and the loss is not enough to give more than enough."

Just when Jiang Hui's various enterprises began to get on the right track and develop quickly, there was also good news from Penguin's side. Boss Ma personally called Jiang Hui and told Jiang Hui that the Penguin Company had decided to go public in Hong Kong on June 16, and invited Jiang Hui to ring the bell together.

Jiang Hui is not very interested in ringing the bell under the flash, but Jiang Hui is still very interested in going to the scene as a guest to witness the listing of penguins.

The current Penguin Company, with the support of games such as "Fishing Game", "Happy Landlord" and "Happy Farm", has far more profitability than in previous lives, and the valuation given by listed undertakers is also rising. According to normal history, the issue price of Penguin on the first day of listing was 3.7 Hong Kong dollars, and the market value at the close was 5 or 6 billion Hong Kong dollars. Now the monthly profit is close to 400 million, which is equivalent to an annual profit of nearly 5 billion, so now according to the valuation of the institution, it has gone to more than 10 billion, and it is expected to exceed 20 billion after listing.

Penguin and Korn Ferry have entered the state of the Matthew effect.

The Matthew effect reveals a principle of growing demand for personal and corporate resources, which is an important law that affects business development and personal success.

As far as business development is concerned, the Matthew effect tells us that if we want to maintain an advantage in a certain field, we must quickly expand in this field. When you're a leader in a field, it's easier for you to make bigger gains than your weaker peers, even with the same return on investment. If you don't have the strength to quickly grow in a certain field, you must keep looking for new areas of development to ensure better returns

Whether it is Penguin Company or Jianghui Group, they maintain their advantages in their own fields, as long as they continue to develop normally, they will inevitably develop faster and faster in the future, and obtain greater benefits and returns.

……

On Children's Day, when Jiang Hui was browsing this Niangniang news, he saw a news: Diandian Chinese Network ranked 100th in the world ALEXA, becoming the first domestic original literature portal to be among the world's top 100.

Alexa is a website that specializes in publishing world rankings of websites. Alexa, which started as a search engine, was created in April 1996 with the aim of allowing Internet users to participate more in the organization of Internet resources while sharing virtual world resources.

Alexa collects more than a lot of information on the web every day, not only giving billions of URL links, but also ranking each of them. It can be said that Alexa is currently the website with the largest number of URLs and the most detailed ranking information.

Diandian Chinese Network can enter the world's top 100 clicks, it is still relatively powerful, Jiang Hui thought of the development process of Diandian Chinese Network, if nothing else, it will be acquired by Shengda Network in the second half of this year. Guanghui Games has done very well in web games now, but it is still relatively weak in online games, although Jiang Hui opened the golden finger to let the developers of Guanghui Games start to develop King Glory, but with reference to the layout of other online game giants in later generations, it is still necessary to master more IP resources in hand, and before Shengda Network acquired Diandian Chinese Network, Guanghui Games first acquired it, which is a very good plan.

Founded in May 2002, Diandian Chinese Network, formerly known as Diandian Original Literature Association, has long been committed to the excavation and cultivation of original literary authors, and with the purpose of promoting the original cause of Chinese literature, in October 2003 took this opportunity to create a new model of online paid reading, that is, electronic publishing.

Reading has no limit to the creation at the starting point - this slogan has always been the creative goal of many fantasy, magical, martial arts, urban, and military authors on Diandian Chinese Network, rigorous writing attitude, perseverance in seeking innovation and change, and direct communication and modification with book friends, so that Diandian Chinese Network has many original works with first-class level in China, so that book friends can read the author's serialized good books in the first time.

Whether it is Shengda Network's acquisition of Diandian Chinese Network, or finally Penguin's acquisition of Diandian Chinese Network from Shengda Network, the most important thing is the vast IP resources that Diandian Chinese Network has and will have in the future.

It can be adapted into a movie, and the movie can be derived from a game, and the game can provide more plots...... In the context of the pan-entertainment era, the previously independent cultural and creative subdivisions have begun to become integrated. The interaction point is focused on IP (Intellectual Property), and holding these IPs in advance can ensure that the future glorious games and the glorious film and television that have not yet been established will win the first opportunity.

After all, influential IP is like a good wine, which needs a certain amount of time to accumulate and precipitate before it can shine. The demand for high-quality IP in the domestic market will become more and more vigorous, which will lead to a rise in the cost of obtaining IP. More than a decade later, most countries in the world, including the United States and island countries, have the largest licensing costs for the Celestial Empire market in terms of IP cooperation.

With the in-depth development of Internet new media film and television, relying on its own growth ability is far from meeting the explosive leap of the industry as a whole. As the saying goes, "one fence has three piles, one hero has three gangs", cross-industry and cross-field integration, mutual exchange, mutual benefit and win-win, and has become a development consensus in many fields including literature, film and television, and games. As a result, the big IP operation model came into being, becoming a bridge for multi-domain connection and interaction.

After many years, everyone will look back and find that the layout of various companies in the east and west of Guanghui Group will slowly be connected to each other, playing the role of one plus one is greater than two, and the affiliated companies of the entire group are moving forward together like an aircraft carrier fleet.

In fact, this is also a phenomenon of the Matthew effect, each enterprise under the Korn Ferry Group has developed well, and together it has played a role in combining the strong and the strong, so as to achieve the effect that the stronger the stronger, the weaker the weaker. In the end, it is not the school intranet, Meituan, Tudou, or YY live broadcast have become the leaders in the subdivided field, leaving latecomers in the dust.

In fact, the Matthew effect is also very common in life, for example, people tend to pay attention to the first, but ignore the second, everyone remembers the champion in the Olympic competition, but forgets the runner-up and third place; When we think of the world's highest peak, we immediately think of Mount Everest, but how many people know the world's second highest peak?

(End of chapter)