Chapter 829: Civilization Core
"We want to export the game to developed countries, but it is still very difficult at present, and it is impossible to be as popular as Warcraft in China. Now the company has two opinions, on the one hand, it is to focus on Eastern and Western cultures like the Martial God, and add more Western elements. On the other hand, it is to take a more pure Chinese style, after all, the national is the world. Zhou Guangyue said.
"Valkyrie's results abroad are not bad, but I think the second option is a little better. Zhou Guangyue added.
"Why?" asked Hang Yu.
"I think so, the games that people make themselves are local culture, can we do better by imitating them? Although the mainstream international culture is dominated by the West, I think that as long as it is done well, the Eastern culture can also be welcomed. It's just that we haven't found a way to fight for it, how to push our culture out. Zhou Guangyue said.
Cultural invasion has always been a perennial problem, and many people may not have noticed that they have been brainwashed by foreign cultures. For example, "Freedom of Cooking" has captured many people in countries around the world, and of course there are many Dish Cooking fighters in our country.
But if you think about it carefully, you will find that people have a lot of things to pursue, the first place is of course food and clothing, the second place should be dignity, and then there are rights, family, righteousness, etiquette, benevolence and filial piety......
I don't know where freedom comes in, but I personally believe that absolute freedom does not exist.
If there is really freedom in this world, it is not the "right to vote", it should be to travel the galaxy and crisscross the universe.
In ancient China, there was a saying about "great freedom", which is much higher than simple freedom. How can we achieve great freedom? The direction of Taoism is to practice, to get rid of the body, and to soar the soul.
This is obviously unlikely, but it also illustrates a problem, if you can't get rid of the shackles of the world, you can't get rid of the physical world, you can't achieve true freedom.
In fact, we can put the concept of Taoist cultivation on a nation, the Chinese nation has practiced for thousands of years, and before the industrial revolution, they were all reincarnated, repeated for thousands of years, and finally woke up by the West.
After waking up, he transcended reincarnation and upgraded to the industrial revolution.
What one person cannot do, a nation has the opportunity to do.
If the Chinese nation cultivates to the point where they can travel through the galaxy and gallop through the universe, they will not reach the great freedom in Taoism.
"I have an idea, but I am afraid of being scolded by domestic users. Zhao Chen said.
"What an idea, let's hear it. Hang Yu asked.
"The reason why it is difficult for European and American countries to accept our culture is that they are relatively strong, and the more important reason should be that the two sides do not agree on certain ideas, such as our political system. I think that if the West wants to accept our culture, we have to put new wine in old bottles, which is superficially Chinese, but the core values are changed to the pursuit of freedom of cooking. Zhao Chen said.
"That's a good idea. Hang Yu's eyes lit up.
Although Hang Yu does not agree with the doctrine of cooking, he agrees with the American knife.
As long as the game can be exported to Europe and the United States and cause repercussions, it is not unavoidable to add a little aroma of cooking to it.
Hang Yu suddenly thought of a game called "Ice Age", which seemed to have been popular for a while, and the theme was whether to sacrifice some people to save humanity under the apocalyptic crisis.
The player takes on the role of the mayor and directs the workers to carry out construction, and as the temperature gets colder, the workers must constantly increase their overtime hours.
That's when the problem arises, Western players, especially the French people, who only work five hours.
Any overtime work will be despised by Western players, so there is not enough heating, not enough food, they still refuse to work overtime, and finally all GG. Chinese players, on the other hand, don't care about those things and give full play to the superiority of socialism.
When the end comes, give full play to the spirit of sacrificing the small self to save the big self, and overtime is nothing.
As a result, the game "Frostpunk" was played badly by Chinese players.
"Although there are many people in our country who have been brainwashed by the dishes, most of them still don't like it, and if we develop a game that pursues the freedom of the dishes, I am afraid that we will lose our reputation. Zhou Guangyue said.
"Then we don't just pursue the freedom of cooking, but let the players choose for themselves. Hang Yu immediately said the concept of "Frostpunk Age": "We can design two paths, socialism and capitalism, and let the player choose for himself." Choosing socialism means doing it according to our conventional thinking, while the capitalist road requires control of working hours, welfare benefits, and so on. This not only creates conflicts and public opinion, but also satisfies players with different ideas, and there may be a market in foreign countries. ”
"Zombie invasions can't do that, and we can put that in the next game. Zhou Guangyue nodded.
"That's a good idea, but the design of the game's background is more cumbersome. And we have to be realistic, or control the balance of the two paths, if it is not balanced, it may have a bad effect. Zhao Chen said.
What he meant was that one of the two paths was definitely better, and if the player found out at the end of the game that the path they had chosen was worse, wouldn't it be a ruin to their minds. Players may become dissatisfied with this and think that we are pulling the strings. But if the two paths are balanced, it doesn't seem to make much sense. And both of these ideas are modern and don't show our culture. Zhou Guangyue said.
"The core of Chinese civilization is our thoughts, not clothing styling, if you stick to clothing styling, you will never want to gain the international market. We need to grasp the core of thought, collide with Western civilization, and arouse everyone's curiosity. Hang Yu said.
If everyone can accept Huaxia Yiguan, of course Hang Yu is happy, but since people can't accept it, there is no need to force it.
However, the idea of civilization must be stabilized, and the collision of ideas is the most interesting.
"We need to export Chinese culture step by step, not to force visual recognition, but to ideological friction. Just now Zhao Chen said that on the surface of the Chinese style, the core of the value is changed to the West, maybe we can do the opposite. On the surface, it is Western style, but the core of values is changed to Chinese thought, will it be interesting. Hang Yu said.
"Good ideas, like the cowboy culture in the West, are actually a little bit similar to our chivalrous people. But their cowboy culture is a little shallow, and we can use cowboys to carry our chivalrous culture. For example, the background of the game is a cowboy who sacrifices himself for the sake of the country and the righteousness. It can also press the idea that people can't help themselves in the rivers and lakes. Zhou Guangyue said.
Bang Bang ...... Zhao Chen couldn't help but applaud, thinking that the idea was too good.