"The success of a few teams in the software park has made some technical staff of technology companies and subsidiaries ready to move. Many people have the idea of starting a business, especially technology companies, and this month 18 people quit their jobs and entered the software park. I believe that those who have the idea of starting a business must be more than these few who have left, and maybe there are people who are doing their own things while working. Yue Qin said.

"The conditions of the software park are so good, I want to give it a try if I provide equipment and three meals. If you fail, it's a big deal to go back to work, high-end technicians don't have to worry about having nowhere to ask, we don't want to give it to others. Xia Ming said.

"I suggest that the benefits of the software park be reduced, and the three meals should not be given, which is a waste of money. Sun Chuan said.

"It's easy to reduce what you don't have, and it's hard to reduce what you don't have. Jiang Rong said.

Hang Yu listened to their discussion and felt that this issue could be big or small.

Young people in this age who don't want to start a business can stay in a company for ten years.

"We are not the only one who runs the software park, why do we have the most talents here. In addition to the provision of equipment, it is important that the food and drink are free and the food is good. If you suddenly cut down on food, on the one hand, you will ruin the reputation of the company, and on the other hand, the attractiveness of the software park will be greatly reduced. Xia Ming said.

"The main reason is that the software park is too close to the headquarters, and if we knew that it was built in another province, the impact on us would be much smaller. Yue Qin said.

"Now it's too late to change places, the office buildings at the original address are all used by the subsidiary, and we are building new areas in other places. Jiang Rong said.

"No, if the software park is built in a foreign country, wouldn't it be a wedding dress for others. Although the software park will suck some talent from our company, it will also provide us with a lot of talent. We should not only see the people who left their jobs to start a business in the park, but also those who failed to start a business and came to work in our company. Xia Ming said.

"Yes, the pros outweigh the cons. Yue Qin said.

After a few people discussed, there was no solution to this matter.

The fact that the software campus can't move means that more teams will succeed and more people will be attracted.

"Just leave it alone, the resignation rate in the technology department is a bit high. Jiang Rong said.

It's normal for someone to quit their jobs, but it's not okay if the resignation rate is too high.

If the pace of hiring can't keep up with the speed of resignation, won't the tech department be doomed, and don't want to grow.

"Last time it was an investment, this time it's a defection. Hang Yu smiled slightly and said: "The attraction of the software park is really big, those who have money want to spend money, and those who have technology want to start a business." Although it affects us, it also proves its success. ”

"Well, if the software park is not successful, no one will aspire to it. Yue Qin said.

"This problem is like someone in the company to invest, it is better to block than to sparse, we must formulate perfect rules to manage this problem. For example, if a technician resigns to go to a software park, you have to explain to them that we are welcome to come back, but we have to start from scratch. Hang Yu said.

"It has to be done from scratch, it's not enough, there have to be other measures. Yue Qin said.

"You can discuss the specific measures, I won't say more, and I'll report back to me. Hang Yu said.

"Okay. Yue Qin nodded.

——

The new area of Jiangnan Mall was soon launched, and the headquarters also cooperated with them to do a burst of publicity.

The slogan emphatically states that there are no middlemen in the new area, and the shops are all manufacturers!

"I believe everyone should understand that even on online platforms, most stores are opened by middlemen. What is a middleman? It is not engaged in production, but simply resells goods. Middlemen will incur additional costs, and our direct sales zone guarantees that there are no intermediaries, and all stores are opened by manufacturers, with low costs and low prices. Xu Rui did not come forward in person, but found a dignified-looking beautiful manager to hold a press conference. On the one hand, the beautiful manager is more attractive, and on the other hand, Xu Rui is afraid of being beaten.

Although the ugly face of the online middleman has not been exposed, the direct sales area has violated the interests of those people. No, on the first day of the opening of the new district, there were many third-party shopkeepers who made a fuss.

The middleman itself is not ugly, and Hang Yu is the biggest middleman - purchasing agent. However, Hang Yu controls the profit of purchasing agents between 10% and 30%, and only luxury goods can reach 30%.

And those who engage in clothing marketing are too greedy to control profits at 50%.

The price of clothing in the direct sale area is a full 30% lower, not one or two products, but the overall price.

Ali was directly blinded by this trick.

The selling price is only about 30% lower, or taking into account the main area.

In addition, if the manufacturer wants to deliver the goods, it needs to recruit more people, which also increases the cost.

But that cost is nothing compared to the middleman.

"In order to keep costs down, manufacturers don't do too much publicity, so it's hard for people to see the promotional links of products from other channels, such as Moments, Tieba, and other websites. Liang Shiran introduced.

"The direct sales area is very different from the shopping platform we have seen before, the homepage is all text display, and it seems that it is difficult to find the products we want, this shopping experience is not too bad. A reporter said.

"All the names displayed on the homepage are store names, which is a very distinctive feature of the direct sales area. You can roughly tell what kind of products the store sells based on the name of the store. In addition, we have a more convenient search area, you can type keywords and directly search for the products you want. You can also choose to classify ......," Liang Shiran introduced.

Considering the stability of business in the main area, this publicity effort is not very large.

Xu Rui is very sensible, he didn't plan to kill the marketers directly according to Hang Yu's idealism. Control the publicity efforts, use the direct sales area to fight Ali, erase the sequelae of the price war, and at the same time capture the hearts of old users to a certain extent.

And those new users who rarely shop online, or are new to online shopping, are estimated to still shop in the main area. Because they don't pay attention to online shopping platforms all the time, it is difficult to pay attention to this kind of promotional news.

This kind of user shopping, too lazy to look, directly bought in the main area.

They also don't go to study the several special areas of Gangnam Mall, the special sale area, the virtual market, the direct sales area... If they don't go in and take a closer look, they won't enjoy the benefits of a few zones.

It is precisely with these "big loopholes" that marketers can continue to survive.

They still have a way to live, so they won't be anti-Jiangnan Mall.

"The opinion of the third party is not small, but it is still within the controllable range. "Xu Tingtai has been paying attention to the dynamics of third parties, and they are just scolding on the Internet, which has little impact on the company.

"It's good to be controllable, since the price war of Ali has been dismantled, the goal has been achieved. Xu Rui said.