Chapter 755 - Supercar "Cartel"
For the real international car giants, Lamborghini is just a small supercar company, and it can't make any big waves, after all, the target customers of supercars are too few - the playthings of the rich. Therefore, no sports car company will grow into a giant in the automotive industry, not even the famous Porsche, but only the little brother of the Volkswagen Group.
However, the acquisition of Lamborghini by the International Automobile Investment Holding Company and the custody of it to Huaxia Automobile Company gave a very dangerous signal that Huaxia Automobile Company was going to enter the sports car industry.
Yes, the supercar industry is a chicken-like industry, except for Porsche, Ferrari, Ford sports cars, etc., which are supported by "capital dads" and other "rich second generations", others are always on the verge of bankruptcy. Very simply, the research and development of supercars is a very expensive project, once it is not done well, the market response is not good, then the sports car company will immediately face the risk of breaking the capital chain, bankruptcy is almost like a shadow.
Therefore, even the "two kings and one queen" of the Italian sports car industry, in addition to Ferrari, which is supported by the "capital father", Lamborghini and Maserati have gone bankrupt and changed owners repeatedly. It's just that Maserati was lucky later, and the "queen" of the Italian sports car industry married the "rich second generation" Ferrari, and finally found a "big thick leg" that could be held.
However, Lamborghini was a little unfortunate before, and was acquired by Chrysler, one of the three major automobile companies in the United States, thinking that it was a step into the world to become the "Zhao family". However, who would have thought that Chrysler was also a poor man, and he was about to finish, how could he care about Lamborghini, a "stepmother".
However, now is the time to operate, Lamborghini is really looking for a "father" - an international automobile investment holding company, behind him is the famous Tianchen Fund, the real super "capital father", what Fiat, Chrysler, etc. are fart.
Although Lamborghini was entrusted to the Huaxia Automobile Company in the ancient country of the East, they had complete autonomy. Besides, having Huaxia Automobile Company, the absolute giant of China's automotive industry, to host the company is definitely beneficial to Lamborghini.
Needless to say, let me ask you what is the future of the automobile market? There is no doubt that in the east, China, a superpower with a population of more than 1 billion, will be an endless market. Moreover, as China's economy continues to develop at a high speed and the rise of the wealthy class, sports cars will become a necessity for the wealthy there. Therefore, Lamborghini can't imagine how bright his future will be - it is definitely a good road.
However, for the international giants, although they do not look down on the "small profits" of the supercar industry, the super power technology and R&D technology of the sports car company will bring a huge improvement to Huaxia Automobile Company.
However, now those international auto giants have no choice, after Tianchen Fund strongly intervened in Huaxia Automobile Company, they have been close to invincible in the capital market. Who doesn't know that behind Tianchen Fund stands the world's first bank, Standard Bank Group, and you must know that some of these international auto giants still owe loans to Standard Bank Group.
If you can't hit Huaxia Automobile Company in the international market, then you don't have to think about it in the Chinese market, and it would be good not to be squeezed out and suppressed by Huaxia Automobile Company. In order to protect the nascent Huaxia Automobile Company, the automobile import tax was raised again, and the smuggling of vehicles was cracked down on with super force.
Therefore, now these international giants are really Huaxia Automobile Company has no choice, and can only watch him toss desperately.
No, after acquiring Lamborghini, Su Dashao doesn't seem to feel very enjoyable, after all, it is definitely not enough for "Snake" to eat only such a mouthful of "deliciousness". So, the "snake" decided to act again, targeting the supercar industry.
In fact, now Su Chenyu wants to buy a sports car company again, not just to make money, just to "have fun". After all, what man doesn't love sports cars? It's just that others are just playing with sports cars, and Su Chenyu directly started playing with sports car companies.
Why, do you think you're very good? There are a lot of sports cars? Hehe, tell you, Lao Tzu has a lot of sports car companies - isn't it very high?
Therefore, Su Chenyu wants to build a supercar "cartel" - one of his big toys.
Since we want to engage in a "cartel" similar to the big hooligan of "OPEC," then it is natural to eat the next batch of "younger brothers" or "sons." After all, Tianchen Fund is the real "capital father", everything is bad, and it is not bad for money - in a word, there is money.
After eating Lamborghini, one of the Italian "two kings and one queen", Su Chenyu once again set his sights on the Italian supercar company. After all, in the supercar industry, Italy is the real king, and Germany, the United States, France, etc. are all scum.
This time, Su Chenyu is interested in the "upstart" of the Italian sports car industry, Pagani, this supercar is located in the same Modena town as Lamborghini, and even Pagani's founder Oracio Pagani used to work as a Lamborghini worker. This time, Su Chenyu is ready to make a move on Pagani, after all, Pagani is one of the top existences in Italian sports cars, no worse than Ferrari, Lamborghini and Maserati, and even stronger in some aspects.
The negotiations between Tianchen Fund and Horacio Pagani are still going quite smoothly, after all, Horacio Pagani also knows that the current supercar industry is not what it used to be, and now it has completely entered the "capital era". In the supercar industry, if you don't have the support of "capital dad", there is absolutely only one way to go bankrupt in the end, because you can't compete with Ferrari, Porsche, Mercedes-Benz and so on.
Therefore, after Tianchen Fund offered a price that he couldn't refuse at all, and he still had the right to operate independently, Horacio Pagani directly "surrendered". With such ease and casualness, Tianchen Fund helped the International Automobile Investment Holding Company successfully acquire the entire equity of the famous Pagani Sports Car Company. However, in order to motivate Horacio Pagani, Su Chenyu decided to give Pagani a 5% option dividend, after all, if you want the horse to run, you have to give the horse grass.
When the International Automobile Investment Holding Company announced the wholly-owned acquisition of Pagani, this time everyone was not too surprised, after all, rich people can play as much as they want. Besides, isn't it just the acquisition of a supercar company, and it's not the acquisition of the Fiat Group, what's the fuss.
However, some people have noticed a hint of abnormality, but they don't have a clue yet.
However, soon people with a heart discovered the true intentions of the international automobile investment holding company!
At the same time as negotiating with Horacio Pagani, the people of Tianchen Fund are also negotiating with another Italian or French supercar company - one to two, a quick solution.
This time, Su Chenyu's fancy supercar brand is none other than Bugatti, which was named the "king of supercars" in his previous life.
Yes, it's Bugatti, everyone should have heard of the famous Bugatti Veyron, do you need to say more about the others?
However, Bugatti's current situation is not good, after all, Volkswagen, the "capital father", has not yet intervened, and Bugatti is still just a "poor man". Although Romano Artioli was a conscientious businessman who really wanted to run Bugatti well, and it was under his rule that Bugatti launched the famous EB110, but unfortunately, it was just in time for the European economy to weaken.
And then, and then there was no then......
Therefore, Bugatti was directly dragged bankrupt, and it was only this year that it went bankrupt, which has to be said to be a tragedy.
When Tianchen Fund appeared, Roman Artioli couldn't help but breathe a sigh of relief, although he was a rich man, he really couldn't support Bugatti, a "gold-swallowing monster". Therefore, the emergence of Tianchen Fund really liberated Romano Artioli at once, because he really wanted to revive Bugatti, but he really couldn't do it.
It can be said that the two sides hit it off, and Tianchen Fund offered a pretty good price, directly ate all the shares of Bugatti, and then merged it into the International Automobile Investment Holding Company. However, no one expected that Bugatti actually gave Su Chenyu a big surprise, buy one get one free - the British supercar brand Lotus was also successfully won by Su Chenyu with Bugatti.
Yes, just two years ago, Bugatti just bought the Lotus sports car from General Motors, but he didn't expect that Bugatti would pour so quickly, so it was cheap for Su Chenyu for nothing - so he didn't spend a lot of effort.
After the Bugatti incident, some well-intentioned people finally understood that Tianchen Fund wanted to build a supercar cartel, so it was no wonder that supercar companies were acquired everywhere.
As if to confirm everyone's idea, shortly after the acquisition of Bugatti, Tianchen Fund once again took in the Dutch supercar company Sjuker, and not only that, but they even frantically included the newly established Swedish supercar company Koenigsegg. Tianchen Fund is even seeking to buy the British supercar company Aston Martin from Ford.
I have to say that this time the International Automobile Investment Holding Company did give all the international auto giants a big exclamation point - the supercar "cartel", which is a bit interesting!