Thinking about the huge growth space of online video in the future, Jiang Hui felt that in addition to acquiring the copyrights of various TV series and movies in China, it was also necessary to make simultaneous acquisitions in the United States and other places.

Now that Youtube has been established, Youtube has not attracted much attention due to the presence of Tudou in front. Jiang Hui thought that before other investors burned money in the video field, they would first occupy the market.

In order to better carry out the business of Tudou America, Jiang Hui held an extraordinary general meeting of shareholders of Tudou and increased the capital of Tudou America by 100 million yuan. Since the development of Tudou in the United States has not yet caught up with the Celestial Empire, except for Jiang Hui, others do not attach much importance to the American market, so the capital increase of the American branch is carried out according to the valuation of 200 million.

As a result, more than ninety percent of the shares of Tudou's U.S. branch are in the hands of Guanghui Technology, and even if it is refinanced several times in the future, Jiang Hui is not worried about losing control of the company.

Tudou in the United States, the main work is to continue to promote user-initiated video sharing and the acquisition of movie and TV series copyrights. And on the side of the Celestial Empire, in addition to these contents, Jiang Hui also wants to test the waters of micro-movies and online dramas.

The conceptual meaning of micro-movies is very simple, that is, it is shorter than real cinema movies, and it is generally controlled to about 30 minutes to an hour. The shooting equipment is not very demanding compared to theatrical films, as long as it can reach high definition.

In terms of storyline, micro-movies use the shortest time to tell a complete story, with no continuity, no continuation, and the broadcast platform is basically a video website.

From Jiang Hui's point of view, micro-movies are just a transitional product, and after the residual heat is exerted, online videos will transition to online dramas.

Although the filming and production of online dramas are generally not as high as the quality of micro-films, after all, online dramas win by quantity, and they can quickly and continuously deliver new episodes, which will inevitably have a discount in quality, and netizens who watch it will not be too demanding on quality, just be able to see it clearly.

However, the online drama has a continuous storyline, which can effectively capture the hearts of netizens and audiences, which is better than micro-movies. In addition, the extension power of online dramas is very huge, it can drive the development of many related industries, such as adding soft advertisements to the film to directly generate income, and at the same time, it can also praise the actors in the drama and generate related value-added benefits.

Of course, micro-films can also do this, but unless they have very classic content, they are less popular with advertisers and well-known actors. However, this is difficult for Jiang Hui, and he can easily bring over a few classic micro-films from later generations, which is enough to meet the needs of this year.

"Are you going to set up a new company again?", when Jiang Hui was explaining to Liao Yun to arrange the registration of Guanghui Film and Television Co., Ltd., He Ling happened to come to Jiang Hui's office.

"Didn't I consider that Tudou's future development needs a film and television company to cooperate with it," Jiang Hui said.

"The stall is so big, are you busy coming", He Ling said.

"When professional people do professional things, I will be a shopkeeper," Jiang Hui said.

"You don't have the life of a shopkeeper, which company do you really let go?", He Ling said.

This is true, at this stage, Jiang Hui really does not feel at ease to completely hand over the enterprise to others to manage. Only I know best how to develop in this world, at least until 2017, Jiang Hui will and then various enterprises have been developing in the direction of their own guidance.

"10,000 years is too long, just seize the day, enter the market before everyone reacts, you can get twice the result with half the effort, and a few years later, it will become twice the result with half the effort," Jiang Hui said.

The Internet is a winner-takes-all industry, and many businesses are dominated by a single company, so if Guanghui Group wants more companies to become leaders in the Internet field, the best thing is to use Jiang Hui's prophet to occupy the market before the opponent reacts.

"The water in the film and television company is very deep, and I heard my cousin say that there are a lot of shady scenes inside, and it may not be so easy to break into it rashly," He Ling said.

"The water is very deep, more for actors, in front of capital, film and television companies are not as difficult as you think. Besides, we mainly engaged in some micro-movies in the early stage, and then slowly made TV series, movies, variety shows, etc. We have our own broadcasting platform, we have our own funds, actors and directors, whether they are signed with our company or not, they can be found to film," Jiang Hui said.

"I can't talk about you, but you'd better ask people in the industry to learn more about the situation. In addition, you just said that Guanghui Film and Television mainly made micro-films in the early days, what is that? Is there any difference between it and ordinary movies?"

"The most basic difference is investment, the investment in micro-films is much smaller than that of cinema films, and micro-films are generally only disseminated on the Internet, not in theaters. In addition, as the name suggests, the length of micro-movies is definitely not as good as theatrical films, and the time is generally thirty or forty minutes, not more than one hour," Jiang Hui said.

"Can you tell the story clearly in such a short time, will the audience buy it?"

"This depends on the level of the screenwriter, how do you know if there is a market after you don't try it," Jiang Hui said.

"Listening to your appearance, you should have the idea of a micro-movie, let's listen to it, I'll see if it's attractive," He Ling said.

The micro-movies of the previous life were very popular on the Internet for a while, but they slowly became a tool for various companies to promote themselves, and the tastes of netizens slowly shifted to online dramas.

However, now that Jiang Hui has made the micro-film out in advance, it is estimated that the vitality of the micro-film should be a little longer.

In the micro-movies of his previous life, Jiang Hui was most impressed by "Old Boy", with a rich movie plot and tear-jerking songs, it became popular all over the Internet in an instant.

"I already have a preliminary idea, and I plan to write the script myself and then find someone to shoot it," Jiang Hui said.

"After the script is written, show me first, if this girl is satisfied, the matter of finding the director to shoot will be left to me", He Ling said with a smile.

"Okay, then I will give you a position as deputy general manager of Guanghui Film and Television, and let you be the producer of the film", Jiang Hui said with a smile.

"You're not afraid that I'll bring down the company, just throw it at me," He Ling said.

"Don't worry, as long as you shoot according to my script, you can't be yellow," Jiang Hui said.

If even "Old Boy" can hit the streets, then no micro-film can succeed.

(End of chapter)