Back at the company, Jiang Hui went to Tudou to take a look at the public class that had been recorded and edited in the early stage. The picture quality can only be said to be average. Jiang Hui knows how much space there is for the development of online video sharing.

In the future, as netizens' personal values and online behavior characteristics become more complex and diversified, the video consumption structure of netizens will also show diversified characteristics. The diversification of consumer demand structure will drive the competition pattern of Tianchao's online video market to develop in two directions: the pursuit of scale and the pursuit of differentiation.

As the first professional video website, Jiang Hui is not worried about falling behind others in terms of scale, but the differentiation needs to be strengthened.

The prominence of differentiation is mainly based on the video content. Content is the foundation of the development of online video, and with Tudou increasing the acquisition of film and television copyrights, Jiang Hui is confident that it will be difficult for latecomers to make it difficult for latecomers to make it difficult for them to make it difficult for them to make the Internet.

However, with the further integration of Internet + film and television, a few years later, under the condition that video copyright is gradually becoming standardized, the user traffic advantage brought by high-quality copyright content will become more prominent. Video websites can only occupy a place in the fierce competitive environment if they continue to adhere to a differentiated content strategy.

Nowadays, the long video content of film and television dramas of various TV stations is highly homogeneous, and the content purchased by outsourcing can only play a certain role in the early stage of Tudou's development. After the user's taste is tricky, it will be difficult to have a sustainable impact on the user, so Tudou needs to create and explore resources by itself, and at this time, the online drama brand will become the key to the video website to establish content and brand differentiation.

Jiang Hui's purchase of Diandian Chinese Network is actually to create some good IP for Glorious Games and Tudou.com's future game adaptations, film and television adaptations, etc.

Throughout the past life, online video has become a fiercely competitive field since its birth. From the early battle of users, traffic and bandwidth, to the later copyright war of words, and then to the rush to buy copyright resources, and then gradually returned to rationality and began to move towards a diversified development path. The development of video websites has wasted the youth of many people, and also wiped out the wildness of many people, and gradually become a game for adults, and the industry will eventually enter the "oligarchy era" of strong competition.

Since Tudou first proposed that "beaters are everywhere", advocated that "anyone can be a beater", and even gave cash rewards to video uploaders with a high click-through rate, triggering a cultural trend of shooting people wildly, with a strong response, after several months of beating-up video theme relay and beat-up training camp, Tudou has now become a camp where Internet beaters gather.

However, the rise of Tudou has attracted the attention and follow-up of other funds and Internet companies. Penguin Video, Du Niang Video, Sohu Video and 56 Video have been established and launched in the past two months, and Youtube has also been established in the United States. Several websites are now imitating Tudou to attract users to upload and share videos, and although it is still far less than Tudou in scale, its momentum should not be underestimated.

The rise of Tudou has advanced the development of Celestial Empire's online video by at least more than a year. It was not until the end of 2006, when YouTube was acquired by Google for a sky-high price of $1.65 billion, that the American video-sharing site came into the field of vision of the Celestial Empire. Many people saw the huge business opportunities contained in video websites and followed suit, and for a time domestic video websites developed explosively. However, now this process has been advanced by Jiang Hui.

It has always been imitated, never surpassed. This is Jiang Hui's expectation for Tudou, and it will also be Tudou's advertising lines in the future.

Tudou.com's movie channel and TV series Qindao have already started to be launched at the time of Jiang Hui's military training. Although there are not many genuine resources in it now, with the efforts of the copyright related departments of Tudou, new resources are increasing rapidly.

This is thanks to the rampant piracy on the Internet, traditional film and television companies have not obtained copyright benefits from the Internet, and now there is Tudou.com, a "stupid person" waving a check to acquire Internet copyrights, and many companies have sold the Internet copyrights of their own products.

For these companies, these movies and TV series are no longer of much value except for occasionally rebroadcasting them on TV stations to make a little money, especially when they were filmed a few years ago or even more than ten years ago.

There is a glorious game, which earns more than 10 million dollars a day, and Tudou does not refuse all movies and TV series, as long as the price is not too outrageous, all of them are required.

……

"Mr. Wang, how much did your company's movie network copyrights sell?"

"Internet copyright?Tudou has also found your company?".

"Yes, they even want TV series and movies like "Dream of Red Mansions" and "Romance of the Three Kingdoms" that we filmed many years ago. These contents can now be seen for free on the Internet, and Tudou is willing to pay to buy them back to various netizens to see, and our company must be selling them quickly."

"Tudou has such a big appetite, and the copyright of any drama is acquired, so you'd better act quickly, don't run out of money when Tudou has no money, and you can't buy it if you want to."

"No, Tudou has been very popular recently, so it won't be out of money."

"What do you think, many Internet companies are losing money and making money, and they play differently from us. Although the price of the online copyright of each movie is not much, it can't stand the crazy acquisition of Tudou.com."

"Then it seems that I have to speed up the negotiations, and I was thinking of taking the opportunity to sell more price."

"If you see it, you can accept it, in the past few years, have you seen anyone come to talk about the acquisition of online copyrights? Besides, before there was no online copyright, we also filmed, and now it is purely an extra windfall."

"That's right."

……

Internet copyright, also known as copyright, refers to the rights enjoyed by authors of intellectual works such as literature, music, movies, scientific works, software, pictures, etc., to their works on the Internet.

At this stage, everyone doesn't pay attention to some TV series of fifty or sixty episodes, some of which can be won for only tens of thousands of yuan, which is equivalent to only a few hundred yuan per episode, which is amazingly cheap. Even if a movie is more expensive, it is often only a few thousand dollars a piece. Compared with the purchase rights of tens of thousands or hundreds of thousands of episodes of online dramas in later generations, the current price is really the price of cabbage. In addition, many movies and TV series, Tudou bought the exclusive copyright of the Internet.

Now this exclusive copyright has not seen any power, and when the government begins to pay attention to online infringement cases and crack down on infringement in a few years, these copyrights of Tudou will become an important asset.

(End of chapter)