Li Qing lit a cigarette, took a puff, and asked straight to the point: "Then may I ask Director Shen, what is your publicity budget?"

"The less, the better. Shen Qiushan Road.

Li Qing smiled: "So, how much does Director Shen want to be less?"

"It's better to control it around 5 million. Shen Qiushan quoted his psychological price.

"5 million?" Li Qing frowned, 5 million sounds like a lot, but for the promotion of a movie, it is simply not worth mentioning, and it is likely that you will not be able to see the splash when you smash it.

"What is the total investment of Director Shen's play?" asked Li Qing.

"30 million. Shen Qiushan didn't hide it, but it was actually less than 30 million, after all, Qin Yaqian's salary was not counted.

"Only 30 million?" Li Qing rubbed his hands, 30 million is a low cost for a cinema film, however, if it is a total investment of 30 million, Shen Qiushan is barely reasonable to use 5 million for publicity, the current film industry, the publicity and distribution cost of Hollywood films is the highest, usually 1:1, that is, the publicity and distribution cost is basically the same as the total investment in shooting, and even the publicity and distribution cost of some scenes is more than the total investment in shooting.

However, half of the domestic publicity and distribution costs account for one-fifth ~ one-third of the shooting cost, and at most it will not exceed half.

Therefore, according to the total investment of 30 million, one-fifth is 6 million, and the figure given by Shen Qiushan is 5 million, which is barely said to be in the past.

"Director Shen, you know, I'm afraid it's difficult to have the effect you want if the publicity and distribution cost of 5 million is smashed. Li Qing shook his head and took a sullen puff on his cigarette.

"That's why I'm looking for you new motivation!" Shen Qiushan chuckled and shrugged.

"No matter how strong our new motivation is in terms of publicity and distribution, and no matter how hard the relationship is, it also needs money to pave the way. Li Qing said while spitting smoke rings: "Now some well-known film critics will have 10,000 fewer film reviews, 100,000 press releases on the A-level page of the website, and hundreds of thousands of forums and film review network water army...... Five million words, it is difficult to spread out a wave of propaganda in an all-round way. ”

"So, how much money does Mr. Li think I should spend on this drama for publicity?" asked Shen Qiushan quietly.

"To say the least, it's 8 million. Li Qingdao.

"It's too much. Shen Qiushan shook his head: "Mr. Li also saw the scale of my company, and the 30 million shooting investment almost hollowed out the company, and the budget for publicity and distribution expenses is really not so much." ”

"Then it can't be helped. Li Qing shrugged: "Or, Director Shen, will you talk to other companies?"

Shen Qiushan knew that Li Qing was a strategy, and smiled lightly: "If I want to find other companies, I won't look for Mr. Li through Lao Han." ”

"6 million, that's the limit I can afford. Shen Qiushan's face was sincere.

"Since Director Shen mentioned Lao Han, then, I will take a step back, 7 million, I will take your job. Li Qing flicked the ashes and sighed: "Director Shen, you should know that our new power rarely takes on such a small job. ”

Li Qing's words are not bragging, the films distributed by New Power have to be medium-investment films, and movies with small cost counterattacks are hard to find, and doing it is basically losing money, and the profit margin is limited, so large companies like New Power generally don't accept it.

"That's it, Mr. Li, 6.66 million, ask for good luck. Shen Qiushan said, and directly stretched out his right hand, if Li Qing agreed, as soon as the two shook hands, the matter would be done.

"Director Shen, I'm really convinced of you, I've never seen you pick such a boss~!" Li Qing laughed, got up and shook hands with Shen Qiushan: "Yes, I'll take this job." ”

In the process of negotiation, of course, the two of them have their own plans for their own interests, but now that the cooperation has been reached, they have become partners, and Li Qing is no longer holding it, he can sit in the position of publicity director in a large company like New Power, of course, he is not a vegetarian, and dressing like an "upstart" is just a cover for him, before he came, he had made an evaluation of Shen Qiushan's "Yanjing Meets Seattle", and his evaluation result was that the box office of this drama should be between 60 million ~ 150 million.

Originally, this number could have been higher, but the Qixi file was too tragic, the films were released together, and the latest news Chu Feng's "Women Like Flowers" also joined the Qixi file, so Li Qing's box office estimate for "Yanjing Meets Seattle" was reduced, if the box office was 60 million, the capital would take 43%, which would be about 26 million, even if they took 15% If the box office is 150 million, the employer will get about 65 million, and their distributor will take a commission of 15%, which is more than 9 million, but this is all calculated according to the upper limit, whether "Yanjing Meets Seattle" can get 150 million box office is unknown, and whether Shen Qiushan can agree to a 15% distribution commission is also unknown.

This account was in Li Qing's heart before he came, so relatively speaking, with the cooperation method proposed by Shen Qiushan, it is still more cost-effective for New Power, 6.66 million publicity and distribution costs, how can they set aside two million profits, New Power has a long-term cooperative relationship with major theaters and media, and the cost of distributing a film is far less than as Li Qing said, which is a company's distribution capacity.

is also 6.66 million, if Shen Qiushan gives it to a company with weak distribution ability, the effect may not be better than that of New Power, and that small company can't make any money, because the cost of publicity and distribution is higher, which is also the reason why Shen Qiushan has the patience to let New Power release his new play.

Now is the era of "the aroma of wine is also afraid of deep alleys", good reputation can certainly improve the box office of a film, but this is a relatively long process, during the period of fermentation of your word-of-mouth, new films continue to be launched, the number of cinema films cannot go up, no matter how good the reputation is, it is in vain, and let the new power to release, first of all, the cinema filming is guaranteed, at least in a reasonable range.

In addition, although the reputation of the film "Yanjing Meets Seattle" is good, it is far from reaching the point where you can "air every day" by virtue of word of mouth, and it is very necessary to seek a strong distributor.

"With this in mind, Director Shen, I immediately asked the assistant to prepare the contract and send it over. Let's take the next step first, since you want to compete for the Qixi Festival, have you decided on the release date?" asked Li Qing.

"I flipped through the yellow calendar, August 20th is good, two days before the Chinese Valentine's Day, the film was released for two days, and word of mouth has also spread, and there should be an outbreak on the day of the Chinese Valentine's Day. Shen Qiushan Road.

"Director Shen seems to be very confident in his film. Li Qing threw the cigarette butt into the ashtray, got up and walked to the wall calendar hanging on the wall, turned to the page in August, took out the signature pen he carried with him, and drew a circle on the 19th: "On the 19th, Song Zimo's "True Love is Priceless" was released, and Zhou Gui's "A Thousand Paper Cranes" was also released on this day. ”

"Look at the 20th again. Li Qing circled 20 with a pen again and said lightly: "An hour ago, "Women Like Flowers" just announced that it would be released on 8.20, that is to say, if you also choose to be released on the 20th, you will not only have to resist the box office diversion of the two films "True Love is Priceless" and "A Thousand Paper Cranes", but also be pressured by the high-ranking films of "Women Like Flowers". ”

"On the 21st, there are five new films that are known to be released at the same time, and if the word-of-mouth of "Women Like Flowers" is strong, the result can be imagined......" Li Qing's analysis was very serious, he lifted the pen again, circled 16, and continued: "I suggest that Director Shen can premiere the film on the 16th, this day is Saturday, the traffic is relatively large, and it staggers the peak of romance films. ”

"Taking a step back, even if your film has a good reputation, then if it is released on the 16th, it will be able to make money for a few days. Li Qing put away his pen and looked at Shen Qiushan: "Director Shen, what do you think?"

Shen Qiushan frowned, thought for a while, and then nodded heavily: "Well, it will be released on August 16." ”

……