"Yanjing Meets Seattle" was completed.

Qin Yaqian took the afternoon flight to return to China first, and Shen Qiushan and the crew stayed in New York for an extra day, giving everyone time to shop and shop, after all, many people came to New York for the first time, and the filming work of the crew was intense these days, and everyone had no time to visit this world-famous metropolis.

Yenching International Airport.

The crew was disbanded on the spot, and Shen Qiushan waved goodbye to Liu Yongquan and others and agreed to cooperate next time.

When he got home, Shen Qiushan took a shower first, then made a pot of tea, and while drinking, he looked at the footage shot in New York, and kept sketching the finished picture in his mind.

During the break, Shen Qiushan took the time to glance at the box office situation of the domestic theater in the past week.

Since the summer vacation has come, it is the time for blockbusters to be released, and Han Xiao's "Indefinite" performance is quite eye-catching, under the attack of two Hollywood blockbusters, it still won 230 million box office in the first week, which is already very good for a rookie director, and the reputation of "Indefinite" is also good, with a score of 7.1 on Peanut.com, which has always been known for being picky.

Under normal circumstances, the box office of a movie in the first week will account for about half to one-third of the total box office, and the film with a particularly good reputation may also reach a quarter, inferring from this data, the final box office of "Indefinite" should exceed 500 million, and if everything goes well, it may even sell 700 million, of course, this is the most ideal state.

In addition, the popularity of "Indefinite" has also attracted a lot of attention to Shen Han, a newcomer, and his performance in the film is very outstanding, and even many netizens think that his acting skills are stronger than Chen Feng, who has debuted for many years.

After watching the box office, Shen Qiushan checked the information of the films released after that, but the more he watched, the more he was congested, the summer file has now become one of the prime periods aimed at by major distribution companies, and one or two big-budget films are released almost every week in July and August, there is no "domestic film protection month" in this time and space, as long as the world's films get the distribution rights, they can be released in domestic theaters, and the fierce competition can be imagined.

This year's Qixi Festival is August 22nd, Friday, the traditional Valentine's Day has caught up with the weekend, the heat of this day can be imagined, Shen Qiushan counted, there were as many as 11 films released on August 22, seven of which are romance films, obviously, everyone is aiming at the Qixi file.

"If you put the film on the Qixi Festival, it will inevitably be a fight. Shen Qiushan frowned and took a sip of tea: "It seems that you have to find a big company to announce it." ”

Shen's Pictures currently does not have the ability to release a movie alone, firstly, it doesn't matter if the theater chain comes in, and secondly, there are no media resources, so if you want "Yanjing Meets Seattle" not to lose at the "starting line", it is very important to find a bullish publicity and distribution company.

"Old Han, which company sent your "Indefinitely"?" Shen Qiushan sent a message to Han Xiao, the publicity and distribution of "Indefinite" was very good, so Shen Qiushan planned to find out.

"What's the matter with the new power? The new drama is finished?" Han Xiao quickly replied.

New Power is a very well-known film and television company in China, integrating production, publicity and distribution, and what is even more awesome is that New Power is a subsidiary of Hengjiu Group, which also has a fourth-ranked cinema line in China, Hengjiu Cinema.

Shen Qiushan had also dealt with people from New Power before, but he was not familiar with them.

"Well, my play is finished, I just returned to China, and I am not familiar with the people of New Power, so you can help my brother pull a string. Shen Qiushan replied to the message, it was okay for him to find a new motivation on his own, but it would be better if he was connected through Han Xiao's acquaintance.

"Okay. Han Xiao quickly replied, followed by an OK gesture after the text.

Next.

Shen Qiushan was busy with the post-production of "Yanjing Meets Seattle" in the company, and Han Xiao's phone called: "Brother Shan, New Power has contacted you over there, their publicity director Li Qing is going to run an errand near your company in the afternoon, and I asked him to go directly to your company, how about it?"

"No problem, that's all. Shen Qiushan nodded, of course, the sooner the publicity and distribution work is carried out, the better, it is already July, if the film is to be released in August, it will be too late to start the publicity and distribution work immediately.

At two o'clock in the afternoon, Li Qing, the publicity and distribution director of New Power Entertainment, came to Shen's Pictures, he is about the same age as Shen Qiushan, but compared to Shen Qiushan's low-key personality, he is too high-profile, he is a luxury from head to toe, and a handbag costs tens of thousands of yuan.

"Director Shen, with all due respect, I really didn't expect that the company that produced phenomenal works like "Old Boy" and "Undocumented Crime" would be the scale I saw. After sitting down, Li Qing sighed with emotion, what he said was his true thoughts, in fact, if it wasn't for Shen Qiushan's previous two works as a foundation, even through Han Xiao's relationship, he would not be willing to help Shen Qiushan release his works.

"Let Mr. Li smile, but my company is currently such a scale. Shen Qiushan chuckled in response.

"Well, let's watch the film first. Li Qing nodded and went straight to the point.

"The film is not ready for the long stage. Shen Qiushan Road.

"What? The film hasn't come out yet?" Li Qing's face darkened, a little speechless, if it is the work of a well-known director, the distributor may have already negotiated the film before it is filmed, but a director like Shen Qiushan, who has no reputation or reputation, depends on the work.

Normally, there are two cooperation models for film distribution, one is that the publicity and distribution fees are paid by the producer, giving a fixed amount, for example, the producer wants to spend 5 million for publicity, then the distributor will spend it for you according to this money and charge a fixed distribution agency fee.

The second is to extract a certain percentage of the account-sharing box office as the distributor's agency commission, this percentage is very flexible, depending on how the two parties sign the contract, there are also low 3%, and some gambling distribution agreements are even 25%, and this distribution method of extracting the account-sharing box office is the mainstream today, that is, the producer makes a good film, and then directly takes the film to the distributor. The distributor is responsible for the distribution, and the expenses are also paid by them, and finally after the box office is divided, the distributor and the producer will divide the money according to the agreement.

And this kind of cooperation, because the distributor needs to pay for publicity and distribution, so the quality of the film is very important, if the box office of the released film hits the street, it will be difficult for the distributor's publicity and distribution costs to be recovered, such as Shen Qiushan's last work "Martial Saint", at that time the distributor paid 8 million in advance for the publicity and distribution costs, and the box office of "Martial Saint" was only more than 5 million, after deducting the miscellaneous expenses such as theater sharing and national taxes and fees, the final distribution to the capital was only more than 2 million, even if the publicity and distribution fees were deducted first, the distributor still lost five or six million.

However, at that time, the publicity and distribution company of "Martial Saint" was more shrewd and signed the first distribution contract with Shen Qiushan, and the producer paid the publicity and distribution costs, which is also the reason why Shen Qiushan had to repay the money later.

"Director Shen, let's talk about it when the film comes out. Li Qing said and got up from the sofa, in his opinion, a director of Shen Qiushan's level is not qualified to talk about distribution cooperation without watching the film.

"Mr. Li, that's the case, I want to release this drama in a hurry for the Qixi Festival, and now there is only one month left, and the announcement is really a bit urgent. Shen Qiushan rubbed his hands, he could understand Li Qing's thoughts, it was not realistic to let people take risks to help you distribute the film without watching the film.

But the later stage of "Yanjing Meets Seattle" will take half a month at the earliest, and it will be too late to talk about distribution cooperation at that time, and a film will have to have a one-month publicity period.

"That's it, Mr. Li, we will pay for the publicity and distribution costs, you just have to operate, don't take the risk. Shen Qiushan suggested that he was referring to the first form of distribution cooperation that is not commonly used now.

In fact, this is also what Shen Qiushan has thought about a long time ago, if the second mainstream publicity method is used, the normal proportion of the distributor's box office share commission is 8%~15%, and a large company like New Power cannot only accept Shen Qiushan 8%, I am afraid it will be at least 10%.

According to the final box office of "Yanjing Meets Seattle" is 300 million, after deducting the cost of the theater chain and taxes, the investor can only get about 43% of the total box office, that is, about 130 million, and the distributor will extract 10% of it, that is, 13 million, which is far beyond the expectation of publicity and distribution costs in Shen Qiushan's heart.

And the more the box office, the more the distributor will receive, so if you are confident in the quality of your film, the second distribution method is not suitable for the employer, this account Shen Qiushan has already calculated in his heart, and now that the film is not completed in the later stage, he can just take the opportunity to propose the first way of cooperation.

The first issuance method has a small profit margin for the issuer, but it is a sure profit, so Li Qing smiled and sat back on the sofa: "In this case, you can talk." ”

……